Cloud Communication Platform Market by Solution and Service (UCC/UCaaS, WebRTC, VoIP, IVR, API, Reporting and Analytics, and Training and Consulting, Support and Maintenance Service, and Managed Service) - Global Forecast to 2021
The cloud communication platform market is estimated to reach USD 4.45 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 26.8% from 2016 to 2021. Factors such as seismic shift in communication market, cost effectiveness of cloud communication platform solutions, growing inclination of organizations to provide flexible work options, increasing demand for Bring Your Own Device (BYOD), and increasing demand for more customer satisfied solutions and services are contributing towards the significant growth of the cloud communication platform market. The tremendous growth of the BPO sector and its inclination towards cloud-based solutions has increased the market opportunities for cloud communication platform solution and service vendors. Organizations are deploying the cloud-based communication solutions to overcome the loopholes of traditional communication systems. Moreover, the low maintenance requirements and cost effectiveness of cloud communication platform solutions and services is driving this market.
“Asia-Pacific (APAC) is expected to grow at the highest CAGR”
The cloud communication platform market in North America is expected to hold the largest market share, followed by Europe. However, the market in Asia-Pacific (APAC) is expected to grow at the highest CAGR. The major factor contributing towards the high growth of the cloud communication platform market in APAC is the increasing demand for converged communications and product differentiation among the cloud communication platform service providers. On the other hand, the cloud communication platform market in Middle East and Africa (MEA) is still in the introductory phase in terms of the adoption of these solutions.
“Reporting and analytics solutions is expected to show high adoption rate during the forecast period”
The cloud communication platform market has been segmented on the basis of solutions. The reporting and analytics solution is expected to grow at the highest CAGR during the forecast period. The reporting and analytics solution helps in collecting the information at an isolated place to analyze the issues easily and make informed decisions. Hence, companies are deploying more of the cloud communication platform solutions to leverage its benefits.
Breakdown of primary research interactions:
To determine and verify the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key people and below are the details:
- By Company Type: Tier 1 (20%), Tier 2 (30%), and Tier 3 (50%)
- By Designation: C-level (20%), Director level (30%), and other executives (50%)
- By Region: North America (27%), Europe (27%), and Asia-Pacific (46%),
Reasons to Buy the Report:
From an insight perspective, this research report has focused on various levels of analysis—industry analysis , analysis of top players, their offered products and services, supply chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape, emerging and high-growth segments of the network analytics market, high-growth regions, drivers, restraints, and opportunities.
The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help the firms in garnering a greater market share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.
The report provides insights on the following pointers:
1. Market Penetration: Comprehensive information on cloud communication platform solutions offered by the top 10 players in the cloud communication platform market space
2. Product Development/Innovation: Detailed insights on upcoming technologies, Research and Development (R&D) activities, and new product launches in the cloud communication platform market
3. Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for cloud communication platform solutions and services across various regions
4. Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments in the cloud communication platform market
5. Competitive Assessment: In-depth assessment of market shares, strategies, products, and capabilities of leading players in the cloud communication platform market
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED IN THE REPORT
1.4 CURRENCY
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key industry insights
2.1.2.3 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN CLOUD COMMUNICATION PLATFORM MARKET
4.2 CLOUD COMMUNICATION PLATFORM MARKET: CAGR OF TOP THREE SOLUTIONS AND REGIONS
4.3 LIFECYCLE ANALYSIS, BY REGION
4.4 MARKET INVESTMENT SCENARIO
4.5 CLOUD COMMUNICATION PLATFORM MARKET: BY VERTICAL
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET SEGMENTATION
5.2.1 BY SOLUTION
5.2.2 BY SERVICE
5.2.3 BY ORGANIZATION SIZE
5.2.4 BY VERTICAL
5.2.5 BY REGION
5.3 EVOLUTION
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Seismic shifts in communication market
5.4.1.2 Cost effectiveness of cloud communication platform solutions
5.4.1.3 Growing inclination of organizations to provide flexible work options
5.4.1.4 Increasing demand for BYOD
5.4.1.5 Increasing demand for customer-centric solutions and services
5.4.2 RESTRAINTS
5.4.2.1 Huge investment associated with the initial setup
5.4.2.2 Security and privacy concerns
5.4.3 OPPORTUNITIES
5.4.3.1 Tremendous growth of the BPO sector and its inclination towards cloud-based solutions
5.4.3.2 Significant requirements of business organizations for greater flexibility/scalability
5.4.4 CHALLENGES
5.4.4.1 Need for technology to keep pace with the changing customer behavior
5.4.4.2 Lack of required skill sets among the workforce
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 PORTER’S FIVE FORCES ANALYSIS
6.3.1 THREAT FROM NEW ENTRANTS
6.3.2 THREAT FROM SUBSTITUTES
6.3.3 BARGAINING POWER OF SUPPLIERS
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INTENSITY OF COMPETITIVE RIVALRY
6.4 STRATEGIC BENCHMARKING
7 CLOUD COMMUNICATION PLATFORM MARKET ANALYSIS, BY SOLUTION
7.1 INTRODUCTION
7.2 UNIFIED COMMUNICATION AND COLLABORATION (UCC)/ UNIFIED COMMUNICATION AS A SERVICE (UCAAS )
7.3 WEB REAL-TIME COMMUNICATION (WEBRTC)
7.4 INTERACTIVE VOICE RESPONSE (IVR)
7.5 VOICE OVER INTERNET PROTOCOL (VOIP)
7.6 APPLICATION PROGRAMMING INTERFACE (API)
7.7 REPORTING AND ANALYTICS
8 CLOUD COMMUNICATION PLATFORM MARKET ANALYSIS, BY SERVICE
8.1 INTRODUCTION
8.2 TRAINING AND CONSULTING
8.3 SUPPORT AND MAINTENANCE
8.4 MANAGED SERVICES
9 CLOUD COMMUNICATION PLATFORM MARKET ANALYSIS, BY ORGANIZATION SIZE
9.1 INTRODUCTION
9.2 SMALL AND MEDIUM ENTERPRISES (SMES)
9.3 LARGE ENTERPRISES
10 CLOUD COMMUNICATION PLATFORM MARKET ANALYSIS, BY VERTICAL
10.1 INTRODUCTION
10.2 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
10.3 HEALTHCARE
10.4 TELECOMMUNICATION AND ITES
10.5 GOVERNMENT
10.6 RETAIL
10.7 TRAVEL AND HOSPITALITY
10.8 EDUCATION
10.9 MANUFACTURING
10.10 OTHERS
11 GEOGRAPHIC ANALYSIS
11.1 INTRODUCTION
11.2 NORTH AMERICA
11.3 EUROPE
11.4 ASIA-PACIFIC (APAC)
11.5 MIDDLE EAST AND AFRICA (MEA)
11.6 LATIN AMERICA
12 COMPETITIVE LANDSCAPE
12.1 OVERVIEW
12.2 COMPETITIVE SITUATION AND TRENDS
12.2.1 NEW PRODUCT LAUNCHES
12.2.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
12.2.3 ACQUISITIONS
12.2.4 VENTURE CAPITAL FUNDING
13 COMPANY PROFILES
13.1 INTRODUCTION
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 8X8, INC.
13.3 AVAYA, INC.
13.4 CISCO SYSTEMS, INC.
13.5 TWILIO, INC.
13.6 NETFORTRIS, INC.
13.7 WEST IP COMMUNICATIONS, INC.
13.8 TELESTAX, INC.
13.9 PLIVO, INC.
13.10 CALLFIRE, INC.
13.11 NEXMO, INC.
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13.12 OTHER MAJOR VENDORS
13.12.1 IBM CORPORATION
13.12.2 ALCATEL-LUCENT
13.12.3 MITEL NETWORKS CORPORATION (MITEL)
13.12.4 GENESYS TELECOMMUNICATIONS LABORATORIES, INC.
13.12.5 SOLGARI
14 APPENDIX
14.1 KEY INSIGHTS
14.2 OTHER DEVELOPMENTS
14.3 DISCUSSION GUIDE
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
14.5 AVAILABLE CUSTOMIZATIONS
14.6 RELATED REPORTS
Table 1 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)
Table 2 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2016–2021 (USD MILLION)
Table 3 UNIFIED COMMUNICATION AND COLLABORATION: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 4 WEB REAL-TIME COMMUNICATION: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 5 INTERACTIVE VOICE RESPONSE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 6 VOIP: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 7 APPLICATION PROGRAMMING INTERFACE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 8 REPORTING AND ANALYTICS: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
Table 9 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 10 TRAINING AND CONSULTING: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
Table 11 SUPPORT AND MAINTENANCE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
Table 12 MANAGED SERVICES: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
Table 13 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
Table 14 SMALL AND MEDIUM ENTERPRISES: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 15 LARGE ENTERPRISES: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 16 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
Table 17 BFSI: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 18 BFSI: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 19 BFSI: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 20 HEALTHCARE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 21 HEALTHCARE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 22 HEALTHCARE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 23 TELECOMMUNICATION AND ITES: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 24 TELECOMMUNICATION AND ITES: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 25 TELECOMMUNICATION AND ITES: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 26 GOVERNMENT: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 27 GOVERNMENT: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 28 GOVERNMENT: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 29 RETAIL: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 30 RETAIL: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 31 RETAIL: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 32 TRAVEL AND HOSPITALITY: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 33 TRAVEL AND HOSPITALITY: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 34 TRAVEL AND HOSPITALITY: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 35 EDUCATION: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 36 EDUCATION: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 37 EDUCATION: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 38 MANUFACTURING: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 39 MANUFACTURING: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 40 MANUFACTURING: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 41 OTHERS: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 42 OTHERS: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 43 OTHERS: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 44 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
Table 45 NORTH AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
Table 46 NORTH AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
Table 47 NORTH AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 48 NORTH AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 49 EUROPE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
Table 50 EUROPE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
Table 51 EUROPE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 52 EUROPE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 53 ASIA-PACIFIC: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
Table 54 ASIA-PACIFIC: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
Table 55 ASIA-PACIFIC: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 56 ASIA-PACIFIC: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 57 MIDDLE EAST AND AFRICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
Table 58 MIDDLE EAST AND AFRICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
Table 59 MIDDLE EAST AND AFRICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 60 MIDDLE EAST AND AFRICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 61 LATIN AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
Table 62 LATIN AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION)
Table 63 LATIN AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
Table 64 LATIN AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
Table 65 NEW PRODUCT LAUNCHES, 2012–2015 (USD MILLION)
Table 66 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2012–2016
Table 67 ACQUISTIONS, 2013–2015 (USD MILLION)
Table 68 VENTURE CAPITAL FUNDING, 2012–2015
Table 69 NEW PRODUCT LAUNCHES, 2011–2015
Table 70 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2011–2015
In this report, we have defined the cloud communication platform market as an application, which can be developed as per the business need of an enterprise or an individual and can be deployed in the form of public, private, or hybrid cloud. The players operating in this market offer various solutions such as API, IVR, VoIP, WebRTC, UCC, and “others,” which include hosted PBX and specialized enterprise software; services comprising training, consulting, & system integration and managed services. One major impact that these solutions will have on this market will be in leveling the competitive playing field in favor of smaller companies as they will develop specialized solutions, which they can deploy on their own infrastructure.
The increasing business demand for maximum flexibility of resources and the rapid pace of change in technology will make hosted and cloud-based solutions the dominant model in the future. Business continuity and disaster recovery is another area where the cloud-based model can facilitate increased uptake. Back-up and data recovery can be ensured regardless of where the agent is based. The integration of multiple communication channels, such as social, voice, and e-mail, will enable an agent to address an issue raised on Twitter, for example through a voice call from the same communication platform.
Market Scope:
The Cloud communications platform market is defined as the platform developed on SaaS, IaaS, or PaaS model that helps in data, voice, and video communication over the cloud. Different types of solutions are being offered by vendors in this market, in-order to provide communication applications for various businesses processes. The report on the cloud communication platform market focuses on the solution and services that are driving this market. IVR, UCC, and VoIP are the top three solutions that are of significant importance. The detailed role of these solutions and services along with their market sizes are described in this report.
- The market analysis has been carried out in the following regional markets: NA, Europe, APAC, LA, and, MEA. The various factors driving these markets are also described in detail in the regional sections.
- The market study covers the solution and services offered by the cloud communication platform providers and their market size during the forecast period from 2014-2019, In this market study, 2013 is considered as a base year.
- The base year used for company profiling was 2013, where the information could not be available for the base year, the prior year was considered.