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Cloud-Based ITSM Market by Solution (Service Portfolio Management, Change & Configuration Management, Service Desk Software, Operations & Performance Management, Dashboard, Reporting, & Analytics), Service, Vertical, & Region - Global Forecast to 2021

June 2016 | 155 pages | ID: C450BB4D530EN
MarketsandMarkets

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Widespread adoption of Bring-Your-Own-Device (BYOD) policies and advent of advanced technologies such as big data and IoT are driving the cloud-based ITSM market”

The global cloud-based IT Service Management (ITSM) market size is estimated to grow from USD 4.41 billion in 2016 to USD 8.78 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 14.8% from 2016 to 2021. The cloud-based ITSM market is driven by factors such as widespread adoption of BYOD policies and increasing mobile workforce, advent of advanced technologies such as big data and IoT, and benefits of agile implementation, easy deployment, and subscription-based pricing.

“The dashboard, reporting, and analytics market is expected to gain high traction during the forecast period”

The dashboard, reporting, and analytics market is estimated to grow with high CAGR during the forecast period. Dashboard, reporting and analytics solutions are gaining traction in the market as they help to automate the process of collecting, organizing, and identifying patterns in diverse and fast-changing IT service environments to identify problems faster and improvise IT performance.

“North America is expected to contribute the largest market share during the forecast period”

North America has captured the largest market share in 2016. This region has witnessed rapid adoption of BYOD policies for enhanced productivity, employee satisfaction, and cost effectiveness. These policies require remote accessibility of information, which is facilitated by cloud-based ITSM solutions. Latin America is the fastest growing region with the highest CAGR. Organizations here are emphasizing on offering better customer experience to be able to differentiate themselves from the competitors, which is a major reason for the high demand for cloud-based ITSM solutions in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:
  • By Company Type: Tier 1: 15%, Tier 2: 40%, and Tier 3: 45%
  • By Designation: C level: 55%, Director level: 25%, and Others: 20%
  • By Region: North America: 43%, Europe: 38%, Asia-Pacific: 15%, Rest of the World: 4%
1 INTRODUCTION

1.1 OBJECTIVES OF THE REPORT
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
  1.3.1 MARKETS COVERED
  1.3.2 YEARS CONSIDERED IN THE REPORT
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 INTRODUCTION
2.2 RESEARCH DATA
  2.2.1 SECONDARY DATA
    2.2.1.1 Key data from secondary sources
  2.2.2 PRIMARY DATA
    2.2.2.1 Key data from primary sources
    2.2.2.2 Key industry insights
    2.2.2.3 Breakdown of primary interviews
2.3 MARKET SIZE ESTIMATION
  2.3.1 BOTTOM-UP APPROACH
  2.3.2 TOP-DOWN APPROACH
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION
2.5 RESEARCH ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CLOUD-BASED ITSM MARKET
4.2 CLOUD-BASED ITSM MARKET, BY SOLUTION
4.3 CLOUD-BASED ITSM MARKET, BY ORGANIZATION SIZE
4.4 GLOBAL CLOUD-BASED ITSM MARKET, BY VERTICAL AND REGION
4.5 LIFECYCLE ANALYSIS, BY REGION, 2016

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
  5.3.1 BY SOLUTION
  5.3.2 BY SERVICE
  5.3.3 BY ORGANIZATION SIZE
  5.3.4 BY VERTICAL
  5.3.5 BY REGION
5.4 MARKET DYNAMICS
  5.4.1 DRIVERS
    5.4.1.1 Widespread adoption of BYOD policies and increasing mobile workforce
    5.4.1.2 Advent of advanced technologies such as big data and IoT
    5.4.1.3 Benefits of agile implementation, easy deployment, and subscription-based pricing
  5.4.2 RESTRAINTS
    5.4.2.1 Security and privacy concerns
    5.4.2.2 High network bandwidth requirements
  5.4.3 OPPORTUNITIES
    5.4.3.1 Increasing adoption rate of cloud-based technologies
    5.4.3.2 Increasing demand of cloud-based ITSM solutions among the SMEs
  5.4.4 CHALLENGES
    5.4.4.1 Integration concerns with traditional architectures
    5.4.4.2 Lack of expertise

6 INDUSTRY TRENDS

6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 STRATEGIC BENCHMARKING
6.4 PORTFOLIO COMPARISON

7 CLOUD-BASED ITSM MARKET ANALYSIS, BY SOLUTION

7.1 INTRODUCTION
7.2 SERVICE PORTFOLIO MANAGEMENT
  7.2.1 SERVICE LEVEL MANAGEMENT
  7.2.2 IT ASSET MANAGEMENT
  7.2.3 FINANCIAL MANAGEMENT
7.3 CONFIGURATION AND CHANGE MANAGEMENT
  7.3.1 CONFIGURATION MANAGEMENT
  7.3.2 CHANGE AND RELEASE MANAGEMENT
7.4 SERVICE DESK SOFTWARE
  7.4.1 EVENT AND INCIDENT MANAGEMENT
  7.4.2 PROBLEM MANAGEMENT
  7.4.3 ACCESS MANAGEMENT
  7.4.4 REQUEST FULFILLMENT AND SELF-SERVICE SOLUTIONS
7.5 OPERATIONS AND PERFORMANCE MANAGEMENT
  7.5.1 AVAILABILITY MANAGEMENT
  7.5.2 PERFORMANCE MONITORING AND IT OPERATIONS MANAGEMENT
  7.5.3 WORKLOAD AUTOMATION
7.6 DASHBOARD, REPORTING, AND ANALYTICS

8 CLOUD-BASED ITSM MARKET ANALYSIS, BY SERVICE

8.1 INTRODUCTION
8.2 PROFESSIONAL SERVICES
8.3 MANAGED SERVICES

9 CLOUD-BASED ITSM MARKET ANALYSIS, BY ORGANIZATION SIZE

9.1 INTRODUCTION
9.2 SMALL AND MEDIUM ENTERPRISES
9.3 LARGE ENTERPRISES

10 CLOUD-BASED ITSM MARKET ANALYSIS, BY INDUSTRY VERTICAL

10.1 INTRODUCTION
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
10.3 TELECOM AND IT
10.4 HEALTHCARE AND LIFE SCIENCES
10.5 RETAIL AND CONSUMER PACKAGED GOODS
10.6 GOVERNMENT AND PUBLIC SECTOR
10.7 ENERGY AND UTILITIES
10.8 TRAVEL AND HOSPITALITY
10.9 MANUFACTURING
10.10 EDUCATION
10.11 OTHERS

11 GEOGRAPHIC ANALYSIS

11.2 NORTH AMERICA
11.3 EUROPE
11.4 ASIA-PACIFIC
11.5 MIDDLE EAST AND AFRICA
11.6 LATIN AMERICA

12 COMPETITIVE LANDSCAPE

12.1 OVERVIEW
12.2 COMPETITIVE SITUATION AND TRENDS
  12.2.1 NEW PRODUCT LAUNCHES
  12.2.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
  12.2.3 MERGERS AND ACQUISITIONS
  12.2.4 EXPANSIONS

13 COMPANY PROFILES

(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

13.1 INTRODUCTION
13.2 BMC SOFTWARE, INC.
13.3 CA TECHNOLOGIES
13.4 SERVICENOW, INC.
13.5 CHERWELL SOFTWARE, LLC
13.6 HEWLETT PACKARD ENTERPRISE COMPANY
13.7 CITRIX SYSTEMS, INC.
13.8 AXIOS SYSTEMS PLC
13.9 IBM CORPORATION
13.10 HEAT SOFTWARE USA, INC.
13.11 HORNBILL CORPORATE LIMITED

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 KEY INNOVATORS

14.1 MANAGEENGINE (ZOHO CORPORATION)
  14.1.1 BUSINESS OVERVIEW
  14.1.2 PRODUCTS OFFERED
  14.1.3 RECENT DEVELOPMENTS
14.2 SYSAID TECHNOLOGIES LTD.
  14.2.1 BUSINESS OVERVIEW
  14.2.2 PRODUCTS OFFERED
  14.2.3 RECENT DEVELOPMENTS
14.3 SERENA SOFTWARE, INC.
  14.3.1 BUSINESS OVERVIEW
  14.3.2 PRODUCTS AND SERVICES OFFERED
  14.3.3 RECENT DEVELOPMENTS
14.4 LANDESK SOFTWARE
  14.4.1 BUSINESS OVERVIEW
  14.4.2 PRODUCTS AND SERVICES OFFERED
  14.4.3 RECENT DEVELOPMENTS
14.5 CLOUDHEALTH TECHNOLOGIES, INC.
  14.5.1 BUSINESS OVERVIEW
  14.5.2 PRODUCTS AND SERVICES OFFERED
  14.5.3 RECENT DEVELOPMENTS

15 APPENDIX

15.1 KEY INDUSTRY INSIGHTS
15.2 DISCUSSION GUIDE
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
15.5 AVAILABLE CUSTOMIZATIONS
15.6 RELATED REPORTS

LIST OF TABLES

Table 1 CLOUD-BASED ITSM MARKET SIZE AND GROWTH, 2014–2021 (USD BILLION)
Table 2 CLOUD-BASED ITSM MARKET SIZE, BY SOLUTION, 2014–2021 (USD MILLION)
Table 3 SERVICE PORTFOLIO MANAGEMENT: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 4 CONFIGURATION AND CHANGE MANAGEMENT: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 5 SERVICE DESK SOFTWARE: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 6 OPERATIONS AND PERFORMANCE MANAGEMENT: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 7 DASHBOARD, REPORTING, AND ANALYTICS: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 8 CLOUD-BASED ITSM MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION)
Table 9 PROFESSIONAL SERVICES: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 10 MANAGED SERVICES: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 11 CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION)
Table 12 SMALL AND MEDIUM ENTERPRISES: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 13 SMALL AND MEDIUM ENTERPRISES: CLOUD-BASED ITSM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 14 LARGE ENTERPRISES: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 15 LARGE ENTERPRISES: CLOUD-BASED ITSM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 16 CLOUD-BASED ITSM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 17 BANKING, FINANCIAL SERVICES, AND INSURANCE: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION)
Table 18 BANKING, FINANCIAL SERVICES, AND INSURANCE: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 19 TELECOM AND IT: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION)
Table 20 TELECOM AND IT: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 21 HEALTHCARE AND LIFE SCIENCES: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION)
Table 22 HEALTHCARE AND LIFE SCIENCES: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 23 RETAIL AND CPG: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION)
Table 24 RETAIL AND CPG: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 25 GOVERNMENT AND PUBLIC SECTOR: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION)
Table 26 GOVERNMENT AND PUBLIC SECTOR: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 27 ENERGY AND UTILITIES: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION)
Table 28 ENERGY AND UTILITIES: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 29 TRAVEL AND HOSPITALITY: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION)
Table 30 TRAVEL AND HOSPITALITY: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 31 MANUFACTURING: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION)
Table 32 MANUFACTURING: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 33 EDUCATION: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION)
Table 34 EDUCATION: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 35 OTHERS: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION)
Table 36 OTHERS: CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 37 CLOUD-BASED ITSM MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)
Table 38 NORTH AMERICA: CLOUD-BASED ITSM MARKET SIZE, BY SOLUTION AND SERVICE, 2014–2021 (USD MILLION)
Table 39 NORTH AMERICA: CLOUD-BASED ITSM MARKET SIZE, BY SOLUTION, 2014–2021 (USD MILLION)
Table 40 NORTH AMERICA: CLOUD-BASED ITSM MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION)
Table 41 NORTH AMERICA: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021(USD MILLION)
Table 42 NORTH AMERICA: CLOUD-BASED ITSM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 43 EUROPE: CLOUD-BASED ITSM MARKET SIZE, BY SOLUTION AND SERVICE, 2014–2021 (USD MILLION)
Table 44 EUROPE: CLOUD-BASED ITSM MARKET SIZE, BY SOLUTION, 2014–2021 (USD MILLION)
Table 45 EUROPE: CLOUD-BASED ITSM MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION)
Table 46 EUROPE: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021(USD MILLION)
Table 47 EUROPE: CLOUD-BASED ITSM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 48 ASIA-PACIFIC: CLOUD-BASED ITSM MARKET SIZE, BY SOLUTION AND SERVICE, 2014–2021 (USD MILLION)
Table 49 ASIA-PACIFIC: CLOUD-BASED ITSM MARKET SIZE, BY SOLUTION, 2014–2021 (USD MILLION)
Table 50 ASIA-PACIFIC: CLOUD-BASED ITSM MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION)
Table 51 ASIA-PACIFIC: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021(USD MILLION)
Table 52 ASIA-PACIFIC: CLOUD-BASED ITSM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 53 MIDDLE EAST AND AFRICA: CLOUD-BASED ITSM MARKET SIZE, BY SOLUTION AND SERVICE, 2014–2021 (USD MILLION)
Table 54 MIDDLE EAST AND AFRICA: CLOUD-BASED ITSM MARKET SIZE, BY SOLUTION, 2014–2021 (USD MILLION)
Table 55 MIDDLE EAST AND AFRICA: CLOUD-BASED ITSM MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION)
Table 56 MIDDLE EAST AND AFRICA: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021(USD MILLION)
Table 57 MIDDLE EAST AND AFRICA: CLOUD-BASED ITSM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 58 LATIN AMERICA: CLOUD-BASED ITSM MARKET SIZE, BY SOLUTION AND SERVICE, 2014–2021 (USD MILLION)
Table 59 LATIN AMERICA: CLOUD-BASED ITSM MARKET SIZE, BY SOLUTION, 2014–2021 (USD MILLION)
Table 60 LATIN AMERICA: CLOUD-BASED ITSM MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION)
Table 61 LATIN AMERICA: CLOUD-BASED ITSM MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021(USD MILLION)
Table 62 LATIN AMERICA: CLOUD-BASED ITSM MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION)
Table 63 NEW PRODUCT LAUNCHES, 2012–2016
Table 64 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2012–2016
Table 65 MERGERS AND ACQUISITIONS, 2013–2016
Table 66 EXPANSIONS, 2012–2016

LIST OF FIGURES

Figure 1 GLOBAL CLOUD-BASED ITSM MARKET: RESEARCH DESIGN
Figure 2 BREAKDOWN OF PRIMARIES: BY COMPANY TYPE, DESIGNATION, AND REGION
Figure 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Figure 5 MARKET BREAKDOWN AND DATA TRIANGULATION
Figure 6 ASSUMPTIONS
Figure 7 DASHBOARD, REPORTING, AND ANALYTICS SEGMENT IS EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
Figure 8 PROFESSIONAL SERVICES SEGMENT IS EXPECTED TO DOMINATE THE CLOUD-BASED ITSM SERVICES MARKET
Figure 9 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE LARGEST SHARE IN THE CLOUD-BASED ITSM MARKET
Figure 10 NORTH AMERICA IS EXPECTED TO LEAD THE CLOUD-BASED ITSM MARKET IN 2016
Figure 11 INCREASING NEED FOR MANAGING COMPLEX IT SERVICE PORTFOLIOS IS DRIVING THE GROWTH OF CLOUD-BASED ITSM SOLUTIONS
Figure 12 OPERATIONS AND PERFORMANCE MANAGEMENT SOLUTION IS EXPECTED TO HAVE THE HIGHEST MARKET SHARE OF THE CLOUD-BASED ITSM MARKET
Figure 13 LARGE ENTERPRISES IS EXPECTED TO CONTRIBUTE THE LARGEST MARKET SHARE THROUGHOUT THE FORECAST PERIOD
Figure 14 TELECOMMUNICATION AND IT VERTICAL AND NORTH AMERICA REGION ARE EXPECTED TO ACCOUNT FOR THE HIGHEST SHARE
Figure 15 CLOUD-BASED ITSM REGIONAL LIFECYCLE: ASIA-PACIFIC EXHIBITS POTENTIAL GROWTH DURING THE FORECAST PERIOD
Figure 16 CLOUD-BASED ITSM MARKET: EVOLUTION
Figure 17 CLOUD-BASED ITSM MARKET SEGMENTATION: BY SOLUTION
Figure 18 CLOUD-BASED ITSM MARKET SEGMENTATION: BY SERVICE
Figure 19 CLOUD-BASED ITSM MARKET SEGMENTATION: BY ORGANIZATION SIZE
Figure 20 CLOUD-BASED ITSM MARKET SEGMENTATION: BY VERTICAL
Figure 21 CLOUD-BASED ITSM MARKET SEGMENTATION: BY REGION
Figure 22 CLOUD-BASED IT SERVICE MANAGEMENT: MARKET DYNAMICS
Figure 23 CLOUD-BASED ITSM MARKET: VALUE CHAIN
Figure 24 STRATEGIC BENCHMARKING
Figure 25 PORTFOLIO COMPARISON: CLOUD-BASED ITSM MARKET
Figure 26 OPERATIONS AND PERFORMANCE MANAGEMENT SEGMENT IS EXPECTED TO DOMINATE THE MARKET THROUGHOUT THE FORECAST PERIOD
Figure 27 MANAGED SERVICES SEGMENT TO GROW AT A HIGH RATE DURING THE FORECAST PERIOD
Figure 28 LOW CAPEX AND OPEX ARE DRIVING SMES TO ADOPT CLOUD-BASED ITSM SOLUTIONS
Figure 29 HEALTHCARE AND LIFE SCIENCES VERTICAL IS EXPECTED TO GAIN THE HIGHEST TRACTION DURING THE FORECAST PERIOD
Figure 30 LATIN AMERICA IS EXPECTED TO GROW AT THE HIGHEST RATE, CLOSELY FOLLOWED BY ASIA-PACIFIC
Figure 31 LATIN AMERICA IS EXPECTED TO EXHIBIT THE HIGHEST GROWTH RATE DUE TO THE HUGE INVESTMENTS BY THE MARKET PLAYERS IN THE REGION
Figure 32 NORTH AMERICA: MARKET SNAPSHOT
Figure 33 ASIA-PACIFIC: MARKET SNAPSHOT
Figure 34 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND PARTNERSHIPS AS KEY GROWTH STRATEGIES DURING 2012–2016
Figure 35 MARKET EVALUATION FRAMEWORK
Figure 36 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH IS THE KEY STRATEGY
Figure 37 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS
Figure 38 BMC SOFTWARE, INC.: COMPANY SNAPSHOT
Figure 39 BMC SOFTWARE, INC.: SWOT ANALYSIS
Figure 40 CA TECHNOLOGIES: COMPANY SNAPSHOT
Figure 41 CA TECHNOLOGIES: SWOT ANALYSIS
Figure 42 SERVICENOW, INC.: COMPANY SNAPSHOT
Figure 43 SERVICENOW, INC.: SWOT ANALYSIS
Figure 44 CHERWELL SOFTWARE, LLC: SWOT ANALYSIS
Figure 45 HEWLETT PACKARD ENTERPRISE COMPANY: COMPANY SNAPSHOT
Figure 46 HEWLETT PACKARD ENTERPRISE COMPANY: SWOT ANALYSIS
Figure 47 CITRIX SYSTEMS, INC.: COMPANY SNAPSHOT
Figure 48 IBM CORPORATION: COMPANY SNAPSHOT
Figure 49 CLOUDHEALTH TECHNOLOGIES, INC.: COMPANY SNAPSHOT


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