Broadcasting Industry: Market Research Report

December 2011 | 215 pages | ID: BE9FE004C01EN
Global Industry Analysts, Inc

Abstracts

The global outlook series on the Broadcasting Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

The report offers a bird’s eye view of the global broadcasting market and identifies major trends, issues, challenges and growth drivers.

Regional markets briefly abstracted and covered include US, Canada, France, Germany, Italy, Spain, UK, Japan, China, India, Mexico, Middle East and Africa among others.

The report offers a compilation of recent mergers, acquisitions, strategic corporate developments and product launches.

Market discussions in the report are punctuated with a number of fact-rich market data tables.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 517 companies worldwide.

Contents

1.INDUSTRY OVERVIEW

TV Broadcasting – The Major Segment
Dynamics of the Global TV Broadcasting Industry
Technological Advancements - Key Growth Propellers
Transformation now Imminent for Broadcasters
Conventional TV Facing Competition from Cable and Satellite TV
Broadcasters Reduce Spending on Technology during Recent Downturn
Free–to-Air TV Beginning to Lose Stand
Is Radio Broadcasting Going Obsolete?
Global Broadcasting Industry – An Outlook
Key Statistics:

Table 1. Global Market for Broadcasting and Cable TV by Geographic Region – US, Canada, Europe and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through 2015

Table 2. Global Five Year Perspective for Broadcasting and Cable TV by Geographic Region – Percentage Breakdown of Dollar Revenues for US, Canada, Europe and Rest of World Markets for Years 2011 & 2015

Video-over-Internet – An Overview
iPTV – The New Buzz Word

Table 3. Global iPTV Market (2011): Percentage Share Breakdown of Number of Subscribers by Leading iPTV Operators

2.BROADCASTING GOING DIGITAL

Table 4. Global Internet-Protocol Television (IPTV) Market (2006-2011): Breakdown by Number of Subscribers in Millions

Top Internet-Protocol Television (IPTV) Markets Worldwide (2011): Countries Ranked by Number of Subscribers in Millions

Table 5. Global Broadband Market (2011 Q3): Percentage Breakdown for Number of Broadband Lines in Million by Major Regions

Growth of Public Service Broadcasting – Need of the Hour

3.SOURCES OF REVENUE

Advertising
Changing Video Viewership Structure Leads to Fragmentation of Audience

Table 6. Annual Compounded Growth Rates for Advertising in Various Media Over the Period (2011-2015)

Pay-TV Channels

Table 7. Global Market for Pay TV by Geographic Region – US, Canada, Europe, Asia-Pacific (Including Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through 2015

Table 8. Global 5-Year Perspective for Pay TV by Geographic Region – Percentage Breakdown of Dollar Revenues for US, Canada, Europe, Asia-Pacific (Including Japan), Latin America and Rest of World Markets for Years 2010 and 2015

Public Funding

4.SERVICE OVERVIEW

Broadcasting Methods
Broadcasting Technologies
DTV Broadcasting Standards
ATSC System
DVB Standard
Transmission Techniques
Digital Transmission Vs. Analog Transmission
HD Broadcasting Standards in Select Countries

5.MAJOR ISSUES AND TRENDS

Increased Levels of Piracy
Convergence Vs. Divergence
Open Standards – Increasing Interoperability
Interactive Content – Demand Vs. Detriments
Interactive TVs (ITVs) Gains Popularity
Exclusive Channels for Children Coming Up
Advertising Campaigns – Increasing Choices
Need for Reliable Satellite Services
Advent of Portable TV Technology
Programmers and Cable Operators Must Join the Force
Market Growing for Digital Terrestrial Television (DTT)
Broadcast and DTT Video Encoders Market Recovers Post Recession
Global IP Set-top Box Market to Expand
Distribution – Terrestrial/Satellite/Cable

6.MARKET PENETRATION AND REACH- QUANTITATIVE ANALYSIS BY SUB-SEGMENTS

Broadband Market

Table 9. Global Broadband Technology (2011 Q3): Percentage Share Breakdown by Major Types – DSL, Cable Modem, FTTx, FTTH, Satellite/mobile and Others

Table 10. Global Market for ADSL Broadband Market by Geographic Region – North America, Europe, Japan, and Asian Markets Independently Analyzed with Subscribers in Million for Years 2003 through 2008

Digital Cable TV Household Penetration

Table 11. Global Digital Cable Television Market (2010): Number of Households in Millions by Country – China, USA, Germany, Japan, India, Canada, UK, Netherlands, Brazil, Argentina, Taiwan, South Korea, Turkey, France, Mexico, Belgium, and Others

HDTV Market

Table 12. Global Market for HDTV by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2005 through 2008

Table 13. Global Market for HDTV (2005- 2008): Geographic Regions Ranked by Growth – Asia-Pacific, USA, Canada, Europe, Latin America, Japan, and Rest of World

7.MERGERS AND ACQUISITIONS

8.STRATEGIC CORPORATE DEVELOPMENTS

9.PRODUCT/SERVICE LAUNCHES

A REGIONAL MARKET PERSPECTIVE

1.NORTH AMERICA

1A.THE UNITED STATES

Market Scenario
US Broadcasters Perform Well in 2010 after a Year Long Slump

Table 14. Revenue Growth of Broadcasting Companies in the US - Percentage Growth in Broadcaster Revenues in 2010 Over Revenues in 2009

Facts and Figures
Competitive Scenario
Top 10 Broadcasting Companies in the US (2011) - Ranked on the Basis of Coverage
Market Overview

Table 15. Broadcasting Market in the US (2011): Percentage Breakdown by Category – Cable, Satellite and Others

Table 16. TV Distribution Advertising Market in the US (2007-2010): Value in US$ Billion by Category – TV Stations, Local, National Spot and Multichannel Systems

Table 17. Major Revenue Sources (Advertisers) for US Broadcast TV (2011): Percentage Share Breakdown by Advertising Industries - Automotive, Telecommunications, Restaurants, Car & Truck Dealers, Government & Publications, Furniturestores, Insurance, Hotels & Resorts, Financial and Others

Table 18. Leading Advertising Media to Which Teens Pay More Attention in the US (2011): Breakdown in Survey Percentage for Cable TV, Radio, and Broadcast TV

Radio Broadcasting Market

Table 19. US Market for Local Radio Stations Analyzed with Annual Internet-Derived Revenues in US$ Million for Years 2004 through 2010

Direct Broadcast Satellite Television

Table 20. Direct Broadcasting Satellite Market in the US (2011): Percentage Breakdown of Subscribers by Type – Single Family Home, Mobile Home, Apartment, Multi-Family Home, Condo, and Others

Digital TV Broadcasting

Table 21. US Market for Digital TV by Platform – Direct-To-Home, Cable, and Digital Terrestrial Households Independently Analyzed with Annual Households in Millions for Years 2003 through 2008

Pay TV Market

Table 22. US Market for Pay Television Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through 2015

iPTV Market

Table 23. US Current and Future Analysis for iPTV by Number of Subscribers in Million for the Years 2009 through 2015

Television Watching Habits – Demographic Surveys

Table 24. Television Viewership in the US (2011): Survey Percentage for Urban Market and National Market by Demographic Profile – Married, Households with Children aged < 18, White, Black, Hispanic, Asian, Household Income <$25K, Household Income >$25K & <$50K, Household Income >$50K & <$75K, and Household Income >$75K & <$100K

Table 25. Leading Pay Television Subscribers in the US (2011): Survey Percentage for Movies, Documentaries, Education, Children's Programming, Sports, News & Information, and Music

1B.CANADA

Broadcasting and Cable Industry in Canada - An Overview
Legal Aspects of Broadcasting
Opportunities for US Broadcasters
Broadcast Industry in Canada Posts Increased Revenues in 2010
Impact of Recession on Private Radio Broadcasters in Canada
Consolidations Marks the Canadian Broadcasting Sector
Television Broadcasting

Table 26. Canadian Market for Pay Television Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through 2015

2.EUROPE

Overview
European TV Industry – Facts and Figures
Strong Recovery for Big Five European Broadcasters in 2010
European Pay TV Market Analytics

Table 27. European Market for Pay TV by Geographic Region – France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2010 through 2015

Table 28. European 5-Year Perspective for Pay TV by Geographic Region – Percentage Breakdown of Dollar Revenues for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2010 and 2015

Radio Broadcasting

Table 29. European Market for Radio Advertising Analyzed with Annual Sales Figures in € Billion for Years 2003 through 2008

Television Broadcasting

Table 30. Broadcasting Market in Europe (2006): Number of Video-on-Demand (VOD) and Near Video-on-Demand (NVOD) Services Introduced by Technology Platform/Category – Cable, Satellite, DTT, and IPTV

Digital TV Penetration in Europe

Table 31. European Digital TV Penetration (2011): Penetration as a Percentage of TV Households in Individual Countries

Table 32. European Market for Television by Select Country – Germany, Poland Czech Republic, Netherlands, and Austrian Markets Independently Analyzed with Annual Household Figures in Million for Years 2003 through 2008

Internet-Protocol Television (IPTV) Service

Table 33. Internet-Protocol Television (IPTV) Market in Europe (2011): Service Revenues in US$ Million by Select Country – France, Germany, Italy, UK, Spain, and Russia

Table 34. Internet-Protocol Television (IPTV) Market in Europe (2011): Number of Subscribers in Millions by Select Country – France, Germany, Italy, UK, Spain and Russia

Table 35. Internet-Protocol Television (IPTV) Market in Europe (2011): Percentage Penetration of IPTV in Total Pay TV Households by Select Country – Italy, Spain, France, Norway, Slovenia, Sweden, Belgium, Netherlands, and UK

Multi-Channel Television Service

Table 36. Western European Market for Multi Channel Television Service by Country – Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Czech Republic, Hungary, Poland, and Russian Markets Independently Analyzed with Annual Subscribers in Millions for Years 2003 through 2008

Interactive Television

Table 37. European Market for Interactive Television Advertising by Country – Germany, UK, Sweden, France, Italy, Spain, and Others Markets Independently Analyzed with Annual Sales Figures in £ Million for Years 2003 through 2008

High Definition TV Channels in EU

Table 38. High Definition Channels in EU (2011): Percentage Breakdown of Channels Available by Genres

2A.FRANCE

Radio Broadcasting
TV Broadcasting
Market Players

Table 39. French Market for Television Broadcast Services by Type – Cable and Satellite Independently Analyzed with Annual Household Figures in Millions for Years 2003 through 2008

2B.GERMANY

Radio Broadcasting
TV Broadcasting
Trends

2C.ITALY

Overview
Radio Broadcasting
Television Broadcasting

Table 40. Number of Broadcast Television Service Households by Select Type in Italy: Annual Market for 2003 through 2008 in Millions for Cable and Satellite

2D.SPAIN

Overview

Table 41. Broadcast Television Penetration by Type in Spain (2011): Percentage Share Breakdown for Direct-To-Home Satellite, Cable and Digital Terrestrial Television

Television Broadcasting
Emergence of Local TV Stations

Table 42. Number of Households with Broadcast Television Services by Type in Spain: Annual Market for 2003 through 2008 in Millions for Satellite and Cable

2E.THE UNITED KINGDOM

TV Viewership in UK

Table 43. Television Viewership in the UK (2011) : Percentage Share Breakdown by Channels

Broadcasting Regulations

Table 44. Number of Broadcasting Services Households in the UK: Annual Market for 2003 through 2008 in Millions of Households for Terrestrial Analog, Digital Satellite, Digital Cable, and Digital Terrestrial

Table 45. Number of Households with Broadcast Television Services by Type in UK: Annual Market for 2003 through 2008 in Millions for and Satellite and Cable

Table 46. iTV Network Viewers by Characteristics in the UK: 2011 Survey Percentage

3.ASIA-PACIFIC

Leading Broadcasters in the APAC
Leading Broadcasters in Asia-Pacific – Ranked on the basis of EBITDA in 2010
Cable Broadcasting

Table 47. Cable Households By Geographic Regions in Asia: Annual Market for 2003 through 2008 in Millions of Numbers for China, India, Japan, Taiwan, Philippines, South Korea, Australia, Hong Kong, Singapore, Thailand, Indonesia, Malaysia, Pakistan, and New Zealand

The Multi-Channel Television

Table 48. Multi Channel Television Service Subscribers by Country in Asia: Annual Market for 2003 through 2008 in Millions for China, India, Japan, Taiwan, South Korea, Philippines, Pakistan, Australia, Hong Kong, Indonesia, Thailand, Malaysia, Singapore, and New Zealand

Pay Television (Pay TV) Market
Asian Pay TV Market to Witness Strong Growth
Leading Broadband Pay-TV Operators in Asia-Pacific – Ranked on the Basis of EDITDA in 2010

Table 49. Number of Pay Television Services Households by Country in Asia: Annual Market for 2003 through 2008 in Millions of households for China, India, Indonesia, Korea, Thailand, Philippines, Malaysia, Taiwan, Hong Kong, and Singapore

Table 50. Pay Television Services Penetration in Asia: 2011 in Percentage for Taiwan, India, Korea, Indonesia, China, Hog Kong, Singapore, Malaysia, Philippines, and Thailand

3A.AUSTRALIA

TV Broadcasting

Table 51. Number of TV, Cable, and Satellite Households in Australia: Annual Market for 2003 through 2008 in Millions

Table 52. Broadcasting Media in Australia – Annual Advertising Expenditure for Television and Radio in US$ Million for Years 2003 through 2009

3B.JAPAN

Table 53. Internet-Protocol Television (IPTV) Market in Japan – Number of Subscribers in Millions for Years 2006 through 2010

Table 54. Broadcasting Media in Japan: Annual Advertising Expenditure for Television and Radio in US$ Million for Years 2003 through 2009

3C.CHINA

Overview

Table 55. Television and Radio Broadcasting Penetration in China: 2011 Percentage of Population Covered for TV and Radio

Table 56. TV and Radio Advertisement Turnover in China: Annual Market for 2003 through 2008 in Billions of Renminbi

Radio Broadcasting
Television Broadcasting

Table 57. Chinese Internet-protocol Television (IPTV) Market (2011): Percentage Breakdown of Consumer Preferences for Video-on-demand, Live TV Broadcast, and Time Shifted TV Broadcast

Modes of TV Broadcasting

Table 58. Number of Broadband Television Households in China: Annual Market for 2003 through 2008 in Millions

Table 59. Basic Cable Television Service Revenues in China: Annual Market for 2003 through 2008 in Billions of US$

3D.INDIA

Indian TVBroadcasting Industry – An Overview

Table 60. The Indian TV Broadcasting Pie - 2011

Trends
Increasing Introduction of Reality Shows, Talent Hunts
Increasing Number of Niche or Specialty Channels
Rise in the Number of Market Players
Increasing Focus On Overseas Markets
Cable TV in India Going Digital
Indian DTH Market

Table 61. Indian DTH Market (2011): Percentage Breakdown of Market Share for Providers – Dish TV, Sun Direct, Tata Sky, Big TV, Airtel and D2H

4.LATIN AMERICA

Satellite Television Market to Grow in Latin America

Table 62. TV Distribution Market in Latin America (2007-2010): Value in US$ Million by Category – Subscriptions and Video-on-Demand

Table 63. Number of Television Households by Country in Latin America: Annual Market for 2003 through 2008 in Millions for Brazil, Mexico, Argentina, Colombia, Venezuela, Puerto Rico, and Others

Table 64. Number of Broadcast Television Service Households by Type in Latin America: Annual Market for2003 through 2008 in Millions for Cable and Satellite

4A.MEXICO

Overview
Television Broadcasting

Table 65. Television Broadcasting Industry by Number of TV Households in Mexico: Annual Market for 2003 through 2008 in Millions of Households

Table 66. Mexican Television Broadcasting Industry by Pay TV Subscribers: Annual Market for 2003 through 2008 in Millions of Subscribers for Cable, MMDS, and DTH

5.THE MIDDLE EAST

Television Broadcasting

Table 67. Broadcasting Market in the Middle East: Number of Television Households in ‘000 for 2005 through 2008 by Gulf Country - Saudi Arabia, UAE, Kuwait, Oman, Bahrain, and Qatar

Table 68. Broadcasting Market in the Middle East: Number of Satellite Television Households in ‘000 for 2005 through 2008 by Gulf Country – Saudi Arabia, Kuwait, UAE, Oman, Bahrain, and Qatar

Table 69. Broadcasting Market in the Middle East: Number of MMDS/Cable TV Households in ‘000 for 2005 through 2008 by Leading Gulf Country - UAE, Kuwait, and Qatar

Table 70. Broadcasting Market in the Middle East: Number of Pay Direct-to-home (DTH) Households in ‘000 for 2006 through 2008 by Leading Gulf Country – Saudi Arabia, Kuwait, UAE, Bahrain, and Oman

Table 71. Broadcasting Market in the Middle East (2010): Percentage Share Breakdown of Multi-channel Television Households in ‘000 for Gulf Country – Saudi Arabia, UAE, Kuwait, Oman, Bahrain, and Qatar

Table 72. Broadcasting Market in the Middle East (2010): Percentage Share Breakdown of Pay Television Households in ‘000 by Gulf Country – UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman

Table 73. Broadcasting Market in the Middle East (2010): Percentage Share Breakdown of Net Television Advertising in US$ Million by Gulf Country - UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar

6.AFRICA

6A.NORTH AFRICA

Television Broadcasting

Table 74. Broadcasting Market in North Africa: Number of Television Households in ‘000 for 2005 through 2008 by Country - Egypt, Algeria, Morocco, and Tunisia

Table 75. Broadcasting Market in the North Africa: Number of Multi-channel Television Households in ‘000 for 2006 and 2007 by Country – Egypt, Algeria, Morocco, and Tunisia

Table 76. Broadcasting Market in the North Africa: Number of Pay Television Households in ‘000 for 2006 through 2008 by Country - Egypt, Algeria, Tunisia, and Morocco

Table 77. Broadcasting Market in the North Africa: Number of Pay Direct-to-home (DTH) Households in ‘000 for 2006 through 2008 by Country – Egypt, Algeria, Tunisia, and Morocco

Table 78. Broadcasting Market in North Africa: Number of Satellite Television Households in ‘000 for 2005 through 2008 by Country - Egypt, Algeria, Morocco, and Tunisia

Table 79. Broadcasting Market in North Africa: Net Television Advertising in US$ Million for 2005 through 2008 by Country - Egypt, Morocco, Tunisia, and Algeria

6B.SOUTH AFRICA

Overview
Policy Process
Broadcasting Reforms
Private Sector in Broadcasting
Advertising
Broadcasting and Manufacturing Sector
Cross Ownership Issues
Television Market in South Africa
Global Directory