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Broadcasting & Cable TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV, DTT), By Revenue Channel (Advertising, Subscription), By Region, And Segment Forecasts, 2020 - 2027

May 2020 | 175 pages | ID: B95D5C81FC57EN
Grand View Research, Inc.

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Broadcasting & Cable TV Market Growth & Trends

The global broadcasting & cable TV market size is anticipated to reach USD 397.69 billion by 2027, exhibiting a CAGR of 3.4% over the forecast period, according to a new report by Grand View Research, Inc. The fusion of Augmented Reality (AR) and Virtual Reality (VR) in broadcasting technology offers significant growth opportunities for the market. AR and VR technology enables users to experience superior viewing quality content via computer-generated infographics. The amalgamation of AR and VR in broadcasting technology allows content creators to simulate different scenarios and showcase information in a more interactive and visually appealing manner. The creation of such appealing content is comparatively cost-effective and offers better profit generation capabilities.

The advent of the 5G delivery system offers significant prospects for the broadcasting and cable TV industry. The growth can be attributed to high functionality in the delivery of IPTV services. 5G model is expected to facilitate the delivery of high-quality content to several users due to the availability of large bandwidth, thus mitigating network congestion and allowing enhanced viewing experience. Additionally, implementation of 5G technology is expected to enable service providers to penetrate in geographically challenging locations, which are less accessible as compared to satellite connections. Implementation of 5G also allows service providers to leverage the full range of High Power High Tower (HPHT) applications in downlink mode, which is expected to facilitate smoother delivery of content to its customers.

Wide-scale adoption of multi-access edge computing technology is expected to offer incremental growth prospects for the broadcasting industry. The use of this technology is expected to prompt service providers to deploy specifically designed components, which provide ultra-low latency and mitigates issues, such as buffering and low picture, to provide seamless, ultra HD content to viewers. Additionally, multi-access edge computing facilitates higher efficiency for technologies, such as 8K and VR, which further offers an impetus to the broadcasting and cable TV industry growth. The technology also provides enhanced access to computing powers that is essential in understanding viewing trends of people to offer high-quality content, which is custom made for customers.

Cloud technology is expected to offer significant growth prospects for the market due to its virtue of saving a tremendous amount of data in a secure approach. The provision to virtualize the entire broadcast operation and the ability to diminish physical requirements, such as hardware servers, to store pre-recorded content, relays, and transmitters, thus offering efficient resource management capability. Additionally, adoption of technology offers service providers to transmit TV signals from play-out points to head-ends while maintaining the quality of the broadcast signal. The technology also enables service providers to roll out channels more efficiently, which is expected to offer better customer satisfaction and continued business operations.

Broadcasting & Cable TV Market Report Highlights
  • Based on technology, the IPTV segment is expected to witness the fastest growth over the forecast period owing to availability of high-speed internet around the world
  • By revenue channel, the subscription segment is expected to expand at the highest CAGR over the forecast period due to rising demand amongst users for personalized viewing experience and bundled packages as they offer various benefits
  • Asia Pacific is expected to emerge as the fastest growing regional market in the years to come due to availability of the affordable internet and continual adoption of satellite TV services.For the purpose of this report
CHAPTER 1 METHODOLOGY AND SCOPE

1.1 Market Segmentation & Scope
1.2 Market Definitions
1.3 Information Procurement
  1.3.1 Purchased Database
  1.3.2 GVR’s Internal Database
  1.3.3 Secondary Sources & Third Party Perspective
  1.3.4 Primary Research
1.4 Information Analysis
  1.4.1 Data Analysis Models
1.5 Market Formulation and Data Visualization
1.6 Data Validation and Publishing

CHAPTER 2 EXECUTIVE SUMMARY

2.1 Market Outlook
2.2 Segmental Outlook

CHAPTER 3 MARKET VARIABLES, TRENDS & SCOPE

3.1 Market Introduction
3.2 Industry Value Chain Analysis
3.3 Market Dynamics
  3.3.1 Market driver analysis
    3.3.1.1 Advent of 5G delivery model
    3.3.1.2 Digitization of video and content distribution process
  3.3.2 Market restraint/challenges analysis
    3.3.2.1 Incremental transition from cable TV to OTT media streaming platforms
3.4 Penetration & Growth Prospect Mapping
3.5 Business Environment Analysis Tools
  3.5.1 PEST Analysis
  3.5.2 Porter’s Five Force Analysis
3.6 Key Company Ranking Analysis, 2019

CHAPTER 4 TECHNOLOGY ESTIMATES AND TREND ANALYSIS

4.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
4.2 Technology Movement Analysis & Market Share, 2019 & 2027
4.3 Cable TV
  4.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.4 Satellite TV
  4.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.5 IPTV
  4.5.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.6 DTT
  4.6.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)

CHAPTER 5 REVENUE CHANNEL ESTIMATES AND TREND ANALYSIS

5.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
5.2 Revenue Channel Movement Analysis & Market Share, 2019 & 2027
5.3 Advertising
  5.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.4 Subscription
  5.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)

CHAPTER 6 REGIONAL ESTIMATES AND TREND ANALYSIS

6.1 Regional Market Size Estimates & Forecasts, 2016 - 2027 (USD Billion)
6.2 Regional Movement Analysis & Market Share, 2019 & 2027
6.3 North America
  6.3.1 North America broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
  6.3.2 North America broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
  6.3.3 U.S.
    6.3.3.1 U.S. broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
    6.3.3.2 U.S. broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
  6.3.4 Canada
    6.3.4.1 Canada broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
    6.3.4.2 Canada broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
6.4 Europe
  6.4.1 Europe broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
  6.4.2 Europe broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
  6.4.3 Germany
    6.4.3.1 Germany broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
    6.4.3.2 Germany broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
  6.4.4 U.K.
    6.4.4.1 U.K. broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
    6.4.4.2 U.K. broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
6.5 Asia Pacific
  6.5.1 Asia Pacific broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
  6.5.2 Asia Pacific broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
  6.5.3 China
    6.5.3.1 China broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
    6.5.3.2 China broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
  6.5.4 Japan
    6.5.4.1 Japan broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
    6.5.4.2 Japan broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
  6.5.5 India
    6.5.5.1 India broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
    6.5.5.2 India broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
6.6 Latin America
  6.6.1 Latin America broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
  6.6.2 Latin America broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
  6.6.3 Brazil
    6.6.3.1 Brazil broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
    6.6.3.2 Brazil broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
  6.6.4 Mexico
    6.6.4.1 Mexico broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
    6.6.4.2 Mexico broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
6.7 Middle East and Africa (MEA)
  6.7.1 MEA broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
  6.7.2 MEA broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)

CHAPTER 7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
7.2 AT&T Inc.
  7.2.1 Company overview
  7.2.2 Financial performance
  7.2.3 Product benchmarking
  7.2.4 Recent developments
7.3 Canadian Broadcasting Company (CBC)
  7.3.1 Company overview
  7.3.2 Financial performance
  7.3.3 Product benchmarking
  7.3.4 Recent developments
7.4 DISH Network L.L.C.
  7.4.1 Company overview
  7.4.2 Product benchmarking
  7.4.3 Recent developments
7.5 Discovery Communications, Inc.
  7.5.1 Company overview
  7.5.2 Financial performance
  7.5.3 Product benchmarking
  7.5.4 Recent developments
7.6 FOX
  7.6.1 Company overview
  7.6.2 Financial performance
  7.6.3 Product benchmarking
  7.6.4 Recent developments
7.7 Tata Sky ltd.
  7.7.1 Company overview
  7.7.2 Financial performance
  7.7.3 Product benchmarking
  7.7.4 Recent developments
7.8 The Walt Disney Company
  7.8.1 Company overview
  7.8.2 Product benchmarking
  7.8.3 Recent developments
7.9 ViacomCBS Inc.
  7.9.1 Company overview
  7.9.2 Financial performance
  7.9.3 Product benchmarking
  7.9.4 Recent developments

LIST OF TABLES

Table 1 Broadcasting and cable tv market size estimates & forecasts, 2016 - 2027 (USD Billion)
Table 2 Broadcasting and cable tv market, by region, 2016 - 2027 (USD Billion)
Table 3 Broadcasting and cable tv, by technology, 2016 - 2027 (USD Billion)
Table 4 Broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
Table 5 Key market driver impact
Table 6 Key market restraint/challenges impact
Table 7 Cable tv market, by region, 2016 - 2027 (USD Billion)
Table 8 Satellite tv market, by region, 2016 - 2027 (USD Billion)
Table 9 IPTV market, by region, 2016 - 2027 (USD Billion)
Table 10 DTT market, by region, 2016 - 2027 (USD Billion)
Table 11 Broadcasting and cable TV advertising market, by region, 2016 - 2027 (USD Billion)
Table 12 Broadcasting and cable TV subscription market, by region, 2016 - 2027 (USD Billion)
Table 13 North America broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 14 North America broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
Table 15 U.S. broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 16 U.S. broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
Table 17 Canada broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 18 Canada broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
Table 19 Europe broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 20 Europe broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
Table 21 Germany broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 22 Germany broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
Table 23 U.K. broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 24 U.K. broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
Table 25 Asia Pacific broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 26 Asia Pacific broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
Table 27 China broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 28 China broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD billion)
Table 29 Japan broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 30 Japan broadcasting and cable TV market, by revenue channel, 2016 - 2027 (USD Billion)
Table 31 India broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 32 India broadcasting and cable TV market, by revenue channel, 2016 - 2027 (USD Billion)
Table 33 Latin America broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 34 Latin America broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
Table 35 Brazil broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 36 Brazil broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
Table 37 Mexico broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 38 Mexico broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)
Table 39 MEA broadcasting and cable tv market, by technology, 2016 - 2027 (USD Billion)
Table 40 MEA broadcasting and cable tv market, by revenue channel, 2016 - 2027 (USD Billion)

LIST OF FIGURES

Fig. 1 Market segmentation
Fig. 2 Information Procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research process
Fig. 5 Market formulation and data visualization
Fig. 6 Industry snapshot
Fig. 7 Value chain analysis
Fig. 8 Market dynamics
Fig. 9 Broadcasting and cable tv system use case
Fig. 10 Penetration & growth prospect mapping
Fig. 11 PEST Analysis
Fig. 12 Industry analysis-Porter’s
Fig. 13 Key company ranking analysis, 2019
Fig. 14 Broadcasting and cable tv market, by technology, key takeaways
Fig. 15 Technology movement analysis & market share, 2019 & 2027 (USD Billion)
Fig. 16 Cable tv market, 2016 - 2027 (USD Billion)
Fig. 17 Satellite tv market, 2016 - 2027 (USD Billion)
Fig. 18 IPTV market, 2016 - 2027 (USD Billion)
Fig. 19 DTT market, 2016 - 2027 (USD Billion)
Fig. 20 Broadcasting and cable tv market, by revenue channel, key takeaways
Fig. 21 Revenue channel movement analysis & market share, 2019 & 2027 (USD Billion)
Fig. 22 Broadcasting and cable tv advertisement market, 2016 - 2027 (USD Billion)
Fig. 23 Broadcasting and cable tv subscription market, 2016 - 2027 (USD Billion)
Fig. 24 Regional market size estimates & forecasts, 2016 - 2027 (USD Billion)
Fig. 25 Regional movement analysis & market share, 2019 & 2027 (USD Billion)
Fig. 26 North America broadcasting and cable tv market, 2019 & 2027
Fig. 27 Europe broadcasting and cable tv market, 2019 & 2027
Fig. 28 Asia Pacific broadcasting and cable tv market, 2019 & 2027
Fig. 29 Latin America broadcasting and cable tv market, 2019 & 2027
Fig. 30 Middle East and Africa broadcasting and cable tv market, 2019 & 2027


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