Broadcasting & Cable TV in India

July 2024 | 41 pages | ID: BBD3A52A577DEN
MarketLine

Abstracts

Broadcasting & Cable TV in India

Summary

Broadcasting & Cable TV in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• Broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
• The Indian broadcasting & cable TV market recorded revenues of $8.8 billion in 2023, representing a negative compound annual growth rate (CAGR) of 1.0% between 2018 and 2023.
• The TV advertising segment accounted for the market's largest proportion in 2023, with total revenues of $4.5 billion, equivalent to 51.2% of the market's overall value.
• In 2023, the revenue of the Indian broadcasting & cable TV market witnessed an annual growth of 1.3%, mainly driven by the rise in TV advertising revenues

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in India
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in India
• Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the India broadcasting & cable tv market with five year forecasts

Reasons to Buy

• What was the size of the India broadcasting & cable tv market by value in 2023?
• What will be the size of the India broadcasting & cable tv market in 2028?
• What factors are affecting the strength of competition in the India broadcasting & cable tv market?
• How has the market performed over the last five years?
• What are the main segments that make up India's broadcasting & cable tv market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the key market players?
7.2. What strategies do the key market players follow?
7.3. What are the most recent developments in the market?

8 COMPANY PROFILES

8.1. Prasar Bharati
8.2. Zee Entertainment Enterprises Limited
8.3. Sun TV Network Ltd
8.4. TV18 Broadcast Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: India broadcasting & cable tv market value: $ billion, 2018-23
Table 2: India broadcasting & cable tv market category segmentation: % share, by value, 2018-2023
Table 3: India broadcasting & cable tv market category segmentation: $ billion, 2018-2023
Table 4: India broadcasting & cable tv market geography segmentation: $ billion, 2023
Table 5: India broadcasting & cable tv market value forecast: $ billion, 2023-28
Table 6: Prasar Bharati: key facts
Table 7: Prasar Bharati: Key Employees
Table 8: Zee Entertainment Enterprises Limited: key facts
Table 9: Zee Entertainment Enterprises Limited: Annual Financial Ratios
Table 10: Zee Entertainment Enterprises Limited: Key Employees
Table 11: Sun TV Network Ltd: key facts
Table 12: Sun TV Network Ltd: Annual Financial Ratios
Table 13: Sun TV Network Ltd: Key Employees
Table 14: TV18 Broadcast Ltd: key facts
Table 15: TV18 Broadcast Ltd: Annual Financial Ratios
Table 16: TV18 Broadcast Ltd: Key Employees
Table 17: India size of population (million), 2019-23
Table 18: India real gdp (constant 2010 prices, $ billion), 2019-23
Table 19: India gdp (current prices, $ billion), 2019-23
Table 20: India inflation, 2019-23
Table 21: India consumer price index (absolute), 2019-23
Table 22: India exchange rate, 2018-23

List Of Figures

LIST OF FIGURES

Figure 1: India broadcasting & cable tv market value: $ billion, 2018-23
Figure 2: India broadcasting & cable tv market category segmentation: $ billion, 2018-2023
Figure 3: India broadcasting & cable tv market geography segmentation: % share, by value, 2023
Figure 4: India broadcasting & cable tv market value forecast: $ billion, 2023-28
Figure 5: Forces driving competition in the broadcasting & cable tv market in India, 2023
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in India, 2023
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in India, 2023
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in India, 2023
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in India, 2023
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in India, 2023