Brazil Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast to 2027
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Brazil Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast to 2027
Summary
Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Summary
Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
- The Brazilian broadcasting & cable TV market had total revenues of $8.5 billion in 2022, representing a compound annual growth rate (CAGR) of -2.9% between 2017 and 2022.
- The TV advertising segment accounted for market's the largest proportion in 2022, with total revenues of $5.3 billion, equivalent to 62.9% of the market's overall value.
- High competition from subscription video-on-demand (SVoD) services contributed to the decline in broadcasting & cable TV. According to GlobalData in 2022, SVoD penetration surged to reach 48% from 39% in 2021.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil
- Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts
- What was the size of the Brazil broadcasting & cable tv market by value in 2022?
- What will be the size of the Brazil broadcasting & cable tv market in 2027?
- What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?
- How has the market performed over the last five years?
- Who are the top competitors in Brazil's broadcasting & cable tv market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the challenges faced by the players in the market?
8 COMPANY PROFILES
8.1. Globo Comunicacao e Participacoes S.A.
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the challenges faced by the players in the market?
8 COMPANY PROFILES
8.1. Globo Comunicacao e Participacoes S.A.
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Brazil broadcasting & cable tv market value: $ billion, 2017–22
Table 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2017–2022
Table 3: Brazil broadcasting & cable tv market category segmentation: $ billion, 2017-2022
Table 4: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2022
Table 5: Brazil broadcasting & cable tv market value forecast: $ billion, 2022–27
Table 6: Globo Comunicacao e Participacoes S.A.: key facts
Table 7: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 8: Sistema Brasileiro de Televisao Ltda.: key facts
Table 9: Sistema Brasileiro de Televisao Ltda.: Key Employees
Table 10: Brazil size of population (million), 2018–22
Table 11: Brazil gdp (constant 2005 prices, $ billion), 2018–22
Table 12: Brazil gdp (current prices, $ billion), 2018–22
Table 13: Brazil inflation, 2018–22
Table 14: Brazil consumer price index (absolute), 2018–22
Table 15: Brazil exchange rate, 2018–22
Table 1: Brazil broadcasting & cable tv market value: $ billion, 2017–22
Table 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2017–2022
Table 3: Brazil broadcasting & cable tv market category segmentation: $ billion, 2017-2022
Table 4: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2022
Table 5: Brazil broadcasting & cable tv market value forecast: $ billion, 2022–27
Table 6: Globo Comunicacao e Participacoes S.A.: key facts
Table 7: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 8: Sistema Brasileiro de Televisao Ltda.: key facts
Table 9: Sistema Brasileiro de Televisao Ltda.: Key Employees
Table 10: Brazil size of population (million), 2018–22
Table 11: Brazil gdp (constant 2005 prices, $ billion), 2018–22
Table 12: Brazil gdp (current prices, $ billion), 2018–22
Table 13: Brazil inflation, 2018–22
Table 14: Brazil consumer price index (absolute), 2018–22
Table 15: Brazil exchange rate, 2018–22
LIST OF FIGURES
Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2017–22
Figure 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2017-2022
Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2022
Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2022–27
Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2022
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2022
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2022
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2022
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2022
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2022
Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2017–22
Figure 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2017-2022
Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2022
Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2022–27
Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2022
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2022
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2022
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2022
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2022
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2022