America A2P SMS Market Report 2016-2022
Americas A2P SMS Market – Drivers, Opportunities, Trends, and Forecasts: 2016–2022
The Americas is the fastest growing economy and quickly adopts the advanced technologies when compared to other economies in the world. The Americas will remain as an attractive market for enterprises due to the increase in the ICT spending, demand for advanced products, solutions, and technology among the consumers, enterprises, and public sector. A2P SMS is set to be an effective messaging channel for enterprises to reach their customer and thereby increase their sales revenue and brand image in the market. The increase in the adoption of mobile technologies in various verticals has led the demand for the A2P SMS services. The A2P SMS stakeholders – content providers, content publishers, mobile app developers, service providers, brands, advertisers, and MNOs – have huge business opportunities in the market.
North America is set to be the topmost region for new mobile technology adoption and most of the players are expanding their business by merger & acquisition activities and innovating new products/services in the market. Further, the telecom players are continuing to invest in mobile technologies in order to capture the revenue in the growing mobile segment. Over the past few years, few of the American countries have seen a decline in the mobile subscriber base, but mobile data traffic has been increasing due to the increasing adoption of advanced and smart technologies.
According to Infoholic Research, the “Americas A2P SMS Market” is estimated to witness a CAGR of 6.2 % during the forecast period 2016–2022. Americas is the leading market for adopting new technologies – smart technologies, mobile applications, and IoT. There is an increase in the mobile internet subscriber base, digital advertising, mobile network infrastructure, and mobile messaging services; these factors are driving the A2P SMS market growth. Americas A2P SMS market is segmented by countries, services, and verticals. The countries covered in the report include the US, Mexico, Brazil, Canada, Colombia, Argentina, and Others. The key players covered in this report are AT&T Inc., Verizon Communications Inc., CLX Networks AB, OpenMarket Inc., Nexmo Inc., Vodafone Group Plc, SAP SE, Orange Business Services, Gemalto NV, txtNation Ltd, Twilo, Voxox Inc., and Tyntec.
The study covers and analyzes the “Americas A2P SMS” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.
The Americas is the fastest growing economy and quickly adopts the advanced technologies when compared to other economies in the world. The Americas will remain as an attractive market for enterprises due to the increase in the ICT spending, demand for advanced products, solutions, and technology among the consumers, enterprises, and public sector. A2P SMS is set to be an effective messaging channel for enterprises to reach their customer and thereby increase their sales revenue and brand image in the market. The increase in the adoption of mobile technologies in various verticals has led the demand for the A2P SMS services. The A2P SMS stakeholders – content providers, content publishers, mobile app developers, service providers, brands, advertisers, and MNOs – have huge business opportunities in the market.
North America is set to be the topmost region for new mobile technology adoption and most of the players are expanding their business by merger & acquisition activities and innovating new products/services in the market. Further, the telecom players are continuing to invest in mobile technologies in order to capture the revenue in the growing mobile segment. Over the past few years, few of the American countries have seen a decline in the mobile subscriber base, but mobile data traffic has been increasing due to the increasing adoption of advanced and smart technologies.
According to Infoholic Research, the “Americas A2P SMS Market” is estimated to witness a CAGR of 6.2 % during the forecast period 2016–2022. Americas is the leading market for adopting new technologies – smart technologies, mobile applications, and IoT. There is an increase in the mobile internet subscriber base, digital advertising, mobile network infrastructure, and mobile messaging services; these factors are driving the A2P SMS market growth. Americas A2P SMS market is segmented by countries, services, and verticals. The countries covered in the report include the US, Mexico, Brazil, Canada, Colombia, Argentina, and Others. The key players covered in this report are AT&T Inc., Verizon Communications Inc., CLX Networks AB, OpenMarket Inc., Nexmo Inc., Vodafone Group Plc, SAP SE, Orange Business Services, Gemalto NV, txtNation Ltd, Twilo, Voxox Inc., and Tyntec.
The study covers and analyzes the “Americas A2P SMS” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.
1 INDUSTRY OUTLOOK
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 REPORT OUTLINE
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 MARKET SNAPSHOT
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Markets
3.3.1 Over-The-Top (OTT) Messaging
3.3.2 Person to Person (P2P)
4 MARKET OUTLOOK
4.1 Overview
4.2 Market Definition – Infoholic Research
4.3 Market Trends
4.4 Market Segmentation
4.5 Mobile Devices Wireless Technology Evolution
4.6 Porter 5 (Five) Forces
5 MARKET CHARACTERISTICS
5.1 Overview and Evolution – SMS and Types
5.1.1 Person to Person (P2P)
5.1.2 Application to Person (A2P)
5.1.3 Person to Application (P2A)
5.2 Ecosystem
5.3 Value Chain Analysis
5.4 Key Stakeholders
5.5 Market Dynamics
5.5.1 Drivers
5.5.1.1 Huge demand for smartphones
5.5.1.2 Increase in adoption of A2P SMS services in customer-centric verticals
5.5.1.3 Cost effective communication channel
5.5.1.4 No need of internet
5.5.2 Restraints
5.5.2.1 Government regulatory
5.5.2.2 Data breaches
5.5.3 Opportunities
5.5.3.1 A2P SMS platform is the enterprise business strategy
5.5.3.2 Rising adoption of smart technologies
5.5.3.3 Business opportunities in customized mobile applications
5.5.4 DRO – Impact Analysis
6 SERVICES: MARKET SIZE AND ANALYSIS
6.1 Overview
6.2 Transactional Service
6.2.1 CRM
6.2.2 Interactive Service
6.2.2.1 Unstructured supplementary service data (USSD)
6.2.3 One Time Password (OTP) interactive services
6.2.3.1 Two Factor Authentication (2FA)
6.3 Promotional Service
6.3.1 Promotional Campaigns Services
6.3.2 Pushed Content Services
6.3.3 Inquiry and Search Services
7 VERTICALS: MARKET SIZE AND ANALYSIS
7.1 Overview
7.2 BFSI
7.2.1 Drivers
7.2.2 Challenges
7.2.3 Key Opportunities
7.2.4 Market Trends
7.3 Retail
7.3.1 Drivers
7.3.2 Challenges
7.3.3 Key Opportunities
7.3.4 Market Trends
7.4 IT & Telecom
7.4.1 Drivers
7.4.2 Challenges
7.4.3 Key Opportunities
7.4.4 Market Trends
7.5 Transport
7.5.1 Drivers
7.5.2 Challenges
7.5.3 Key Opportunities
7.5.4 Market Trends
7.6 Media & Entertainment
7.6.1 Market Trends
7.7 Healthcare
7.7.1 Drivers
7.7.2 Challenges
7.7.3 Key Opportunities
7.7.4 Market Trends
7.8 Education
7.8.1 Market Trends
7.9 Government
7.9.1 Market Trends
7.10 Utilities & Logistics
7.10.1 Market Trends
8 COUNTRIES: MARKET SIZE AND ANALYSIS
8.1 Overview
8.2 US
8.2.1 Key Facts
8.2.2 Market Trends
8.3 Canada
8.3.1 Key Facts
8.3.2 Market Trends
8.4 Mexico
8.4.1 Key Facts
8.4.2 Market Trends
8.5 Brazil
8.5.1 Key Facts
8.5.2 Market Trends
8.6 Colombia
8.6.1 Market Trends
8.7 Argentina
8.7.1 Market Trends
9 VENDOR PROFILES
9.1 AT&T Inc.
9.1.1 Overview
9.1.2 Business Units
9.1.3 Geographic Revenue
9.1.4 Business Focus
9.1.5 SWOT Analysis
9.1.6 Business Strategies
9.2 OpenMarket Inc.
9.2.1 Overview
9.2.2 Business Units
9.2.3 Geographic Revenue
9.2.4 Business Focus
9.2.5 SWOT Analysis
9.2.6 Business Strategy
9.3 Verizon Communications Inc.
9.3.1 Overview
9.3.2 Business Units
9.3.3 Geographic Revenue
9.3.4 Business Focus
9.3.5 Swot Analysis
9.3.6 Business Strategies
9.4 Nexmo Inc.
9.4.1 Overview
9.4.2 Business Units
9.4.3 Geographic Revenue
9.4.4 Business Focus
9.4.5 SWOT Analysis
9.4.6 Business Strategies
9.5 CLX Networks AB
9.5.1 Overview
9.5.2 Business Units
9.5.3 Geographic Revenue
9.5.4 Business Focus
9.5.5 SWOT Analysis
9.5.6 Business Strategies
9.6 Vodafone Group Plc
9.6.1 Overview
9.6.2 Business Units
9.6.3 Geographic Revenue
9.6.4 Business Focus
9.6.5 SWOT Analysis
9.6.6 Business Strategies
9.7 Other Predominant Players
10 GLOBAL GENERALIST
10.1 SAP SE
10.1.1 Overview
10.1.2 Offerings
10.1.3 SAP in A2P SMS Offerings
10.2 Orange Business Services
10.2.1 Overview
10.2.2 Offerings
10.2.3 Orange in A2P SMS Offerings
10.3 Gemalto NV
10.3.1 Overview
10.3.2 Offerings
10.3.3 Gemalto NV in A2P SMS Offerings
11 COMPANIES TO WATCH FOR
11.1 txtNation Limited
11.1.1 Overview
11.1.2 txtNation Ltd. Market
11.1.3 A2P SMS Offerings
11.2 Twilio
11.2.1 Overview
11.2.2 Twilio Market
11.2.3 A2P SMS offerings
11.3 Voxox Inc.
11.3.1 Overview
11.3.2 Voxox Infotech Market
11.3.3 A2P SMS Offerings
11.4 Tyntec
11.4.1 Overview
11.4.2 Tyntec Market
11.4.3 A2P SMS offerings
12 COMPETITIVE LANDSCAPE
12.1 Competitor Comparison Analysis
12.2 Market Landscape
12.2.1 Mergers & Acquisitions (M&A)
12.2.2 Joint Venture and Collaborations
Annexure
O Abbreviations
Table 1 AMERICAS A2P SMS MARKET REVENUE BY SERVICES, 2016–2022 ($BILLION)
Table 2 AMERICAS A2P SMS MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 3 TRANSACTIONAL SERVICE MARKET REVENUE BY TYPES, 2016–2022 ($BILLION)
Table 4 TRANSACTIONAL SERVICE MARKET GROWTH BY TYPES, 2016–2022, Y-O-Y (%)
Table 5 PROMOTIONAL SERVICE MARKET REVENUE BY TYPES, 2016–2022 ($BILLION)
Table 6 PROMOTIONAL SERVICE MARKET GROWTH BY TYPES, 2016–2022, Y-O-Y (%)
Table 7 A2P SMS MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 8 A2P SMS MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 9 A2P SMS ADOPTION FACTORS AND PERFORMANCE BY INDUSTRY VERTICALS
Table 10 BFSI MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 11 BFSI MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 12 RETAIL MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 13 RETAIL MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 14 IT & TELECOM MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 15 IT & TELECOM MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 16 TRANSPORT MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 17 TRANSPORT MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 18 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN MEDIA & ENTERTAINMENT
Table 19 M&E MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 20 M&E MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 21 HEALTH MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 22 HEALTHCARE MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 23 A2P SMS MARKET OPPORTUNITY IN EDUCATION INDUSTRY
Table 24 EDUCATION MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 25 EDUCATION MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 26 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN GOVERNMENT
Table 27 GOVERNMENT MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 28 GOVERNMENT MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 29 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN UTILITIES & LOGISTICS
Table 30 UTILITIES & LOGISTICS MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 31 UTILITIES & LOGISTICS MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 32 A2P SMS MARKET REVENUE BY COUNTRIES, 2016–2022 ($MILLION)
Table 33 A2P SMS MARKET GROWTH BY COUNTRIES, 2016–2022, Y-O-Y (%)
Table 34 US DRIVERS, GOVERNMENT INITIATIVES, EMERGING TRENDS
Table 35 US MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 36 US MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 37 US MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 38 US MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 39 CANADA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 40 CANADA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 41 CANADA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 42 CANADA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 43 MEXICO MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 44 MEXICO MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 45 MEXICO MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 46 MEXICO MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 47 BRAZIL MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 48 BRAZIL MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 49 BRAZIL MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 50 BRAZIL MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 51 COLOMBIA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 52 COLOMBIA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 53 COLOMBIA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 54 COLOMBIA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 55 ARGENTINA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 56 ARGENTINA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 57 ARGENTINA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 58 ARGENTINA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 59 FEW PLAYERS IN THE AMERICAS A2P SMS MARKET
Chart 1 PEST ANALYSIS OF AMERICAS A2P SMS MARKET
Chart 2 RESEARCH METHODOLOGY OF AMERICAS A2P SMS MARKET
Chart 3 WORLDWIDE A2P SMS MARKET REVENUE, 2016–2022 ($BILLION)
Chart 4 AMERICAS A2P SMS MARKET REVENUE, 2016–2022 ($BILLION)
Chart 5 AMERICAS A2P SMS MARKET SEGMENTS
Chart 6 MOBILE DEVICE WIRELESS TECHNOLOGY EVOLUTION
Chart 7 PORTERS 5 FORCES ON AMERICAS A2P SMS MARKET
Chart 8 BLOCK DIAGRAM FOR P2P SMS
Chart 9 BLOCK DIAGRAM FOR A2P SMS
Chart 10 BLOCK DIAGRAM FOR P2A SMS
Chart 11 SMS CHARACTERISTICS
Chart 12 ECOSYSTEM OF A2P SMS MARKET
Chart 13 VALUE CHAIN OF A2P SMS
Chart 14 KEY STAKEHOLDERS OF AMERICAS A2P SMS MARKET
Chart 15 MARKET DYNAMICS – DRIVERS, RESTRAINTS & OPPORTUNITIES
Chart 16 DRO – IMPACT ANALYSIS OF AMERICAS A2P SMS MARKET
Chart 17 AMERICAS A2P SMS SERVICES
Chart 18 CRM SERVICE MARKET GROWTH, 2016–2022, Y-O-Y (%)
Chart 19 ADVANTAGES OF CRM SERVICE
Chart 20 INTERACTIVE SERVICE MARKET GROWTH, 2016–2022, Y-O-Y (%)
Chart 21 ADVANTAGES OF 2FA SERVICE
Chart 22 PROMOTIONAL CAMPAIGNS SERVICES MARKET GROWTH, 2016–2022, Y-O-Y (%)
Chart 23 PUSHED CONTENT SERVICE MARKET GROWTH, 2016–2022, Y-O-Y (%)
Chart 24 BLOCK DIAGRAM FOR PUSH CONTENT SERVICE – A2P SMS FLOW
Chart 25 PUSH CONTENT SERVICE IN BFSI SECTOR
Chart 26 INQUIRY AND SEARCH SERVICE MARKET GROWTH, 2016–2022, Y-O-Y (%)
Chart 27 INQUIRY AND SEARCH SERVICES – LOCATION BASED SERVICE ARCHITECTURE
Chart 28 BENEFITS OF INQUIRY AND SEARCH SERVICES – LOCATION BASED SERVICE
Chart 29 A2P SMS USE CASE IN BFSI
Chart 30 A2P SMS SERVICE IN RETAIL INDUSTRY
Chart 31 REASON FOR ADOPTING A2P SMS TECHNOLOGY IN RETAIL INDUSTRY
Chart 32 A2P SMS USE CASE IN RETAIL
Chart 33 A2P SMS USE CASE IN IT & TELECOM INDUSTRY
Chart 34 A2P SMS SERVICE FOR TRANSPORT INDUSTRY
Chart 35 A2P SMS PLATFORM BLOCK DIAGRAM IN TRANSPORT INDUSTRY
Chart 36 A2P SMS USE CASE IN TRANSPORT
Chart 37 A2P SMS PLATFORM – BLOCK DIAGRAM IN MEDIA & ENTERTAINMENT
Chart 38 A2P SMS USE CASE IN MEDIA & ENTERTAINMENT
Chart 39 A2P SMS PLATFORM IMPLEMENTATION FACTS IN HEALTHCARE INDUSTRY
Chart 40 ENTERPRISE MESSAGING BLOCK DIAGRAM FOR HEALTHCARE
Chart 41 A2P SMS PLATFORM BLOCK DIAGRAM IN HEALTHCARE
Chart 42 A2P SMS USE CASE IN HEALTHCARE
Chart 43 A2P SMS PLATFORM IMPLEMENTATION FACTS IN EDUCATION
Chart 44 A2P SMS PLATFORM IN EDUCATION – BLOCK DIAGRAM
Chart 45 A2P SMS USE CASE IN GOVERNMENT
Chart 46 A2P SMS SERVICE IN UTILITIES & LOGISTICS
Chart 47 A2P SMS USE CASE IN UTILITIES & LOGISTICS
Chart 48 US POPULATION, 2016F-2022F (MILLION)
Chart 49 US MOBILE PHONE USERS, 2016F-2022F (MILLION)
Chart 50 CANADA POPULATION, 2016F–2020F (MILLION)
Chart 51 SMARTPHONE USERS IN CANADA, 2016F–2020F(MILLION)
Chart 52 MEXICO POPULATION, 2016F-2022F (MILLION)
Chart 53 MEXICO MOBILE PHONE USERS, 2016F-2022F (MILLION)
Chart 54 DEVICES USED FOR ONLINE PURCHASE (%)
Chart 55 ONLINE PURCHASE BY END USERS IN 2015F (%)
Chart 56 BRAZIL POPULATION, 2016F–2020F (MILLION)
Chart 57 MOBILE PHONE USERS IN BRAZIL, 2016F–2020F (MILLION)
Chart 58 COLOMBIA POPULATION, 2016F-2022F (MILLION)
Chart 59 COLOMBIA MOBILE PHONE USERS, 2016F-2022F (MILLION)
Chart 60 ARGENTINA POPULATION, 2016F-2022F (MILLION)
Chart 61 ARGENTINA MOBILE PHONE USERS, 2016F-2022F (MILLION)
Chart 62 AT&T: OVERVIEW SNAPSHOT
Chart 63 AT&T: BUSINESS UNITS
Chart 64 AT&T: GEOGRAPHIC REVENUE
Chart 65 AT&T: SWOT ANALYSIS
Chart 66 OPENMARKET: OVERVIEW SNAPSHOT
Chart 67 OPENMARKET: BUSINESS UNITS
Chart 68 OPENMARKET: GEOGRAPHIC REVENUE
Chart 69 OPENMARKET: SWOT ANALYSIS
Chart 70 VERIZON: OVERVIEW SNAPSHOT
Chart 71 VERIZON: OVERVIEW SNAPSHOT
Chart 72 VERIZON: GEOGRAPHIC REVENUE
Chart 73 VERIZON: SWOT ANALYSIS
Chart 74 NEXMO: OVERVIEW SNAPSHOT
Chart 75 NEXMO: BUSINESS UNITS
Chart 76 NEXMO: GEOGRAPHIC REVENUE
Chart 77 NEXMO: SWOT ANALYSIS
Chart 78 CLX NETWORKS AB: OVERVIEW SNAPSHOT
Chart 79 CLX NETWORKS AB: BUSINESS UNITS
Chart 80 CLX NETWORKS AB: GEOGRAPHIC REVENUE
Chart 81 CLX NETWORKS AB: SWOT ANALYSIS
Chart 82 VODAFONE: OVERVIEW SNAPSHOT
Chart 83 VODAFONE: BUSINESS UNITS
Chart 84 VODAFONE: GEOGRAPHIC REVENUE
Chart 85 VODAFONE: SWOT ANALYSIS
Chart 86 SAP: OVERVIEW SNAPSHOT
Chart 87 ORANGE: OVERVIEW SNAPSHOT
Chart 88 GEMALTO NV: OVERVIEW SNAPSHOT
Chart 89 GEMALTO NV: OFFERINGS
Chart 90 TXTNATION: MARKET
Chart 91 TWILIO: MARKET
Chart 92 VOXOX: MARKET
Chart 93 TYNTEC: MARKET
Chart 94 A2P SMS SERVICE IMPACT ANALYSIS
Chart 95 MERGER & ACQUISITION, 2014–2016
Chart 96 JOINT VENTURE AND COLLABORATIONS, 2014–2016
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 REPORT OUTLINE
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 MARKET SNAPSHOT
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Markets
3.3.1 Over-The-Top (OTT) Messaging
3.3.2 Person to Person (P2P)
4 MARKET OUTLOOK
4.1 Overview
4.2 Market Definition – Infoholic Research
4.3 Market Trends
4.4 Market Segmentation
4.5 Mobile Devices Wireless Technology Evolution
4.6 Porter 5 (Five) Forces
5 MARKET CHARACTERISTICS
5.1 Overview and Evolution – SMS and Types
5.1.1 Person to Person (P2P)
5.1.2 Application to Person (A2P)
5.1.3 Person to Application (P2A)
5.2 Ecosystem
5.3 Value Chain Analysis
5.4 Key Stakeholders
5.5 Market Dynamics
5.5.1 Drivers
5.5.1.1 Huge demand for smartphones
5.5.1.2 Increase in adoption of A2P SMS services in customer-centric verticals
5.5.1.3 Cost effective communication channel
5.5.1.4 No need of internet
5.5.2 Restraints
5.5.2.1 Government regulatory
5.5.2.2 Data breaches
5.5.3 Opportunities
5.5.3.1 A2P SMS platform is the enterprise business strategy
5.5.3.2 Rising adoption of smart technologies
5.5.3.3 Business opportunities in customized mobile applications
5.5.4 DRO – Impact Analysis
6 SERVICES: MARKET SIZE AND ANALYSIS
6.1 Overview
6.2 Transactional Service
6.2.1 CRM
6.2.2 Interactive Service
6.2.2.1 Unstructured supplementary service data (USSD)
6.2.3 One Time Password (OTP) interactive services
6.2.3.1 Two Factor Authentication (2FA)
6.3 Promotional Service
6.3.1 Promotional Campaigns Services
6.3.2 Pushed Content Services
6.3.3 Inquiry and Search Services
7 VERTICALS: MARKET SIZE AND ANALYSIS
7.1 Overview
7.2 BFSI
7.2.1 Drivers
7.2.2 Challenges
7.2.3 Key Opportunities
7.2.4 Market Trends
7.3 Retail
7.3.1 Drivers
7.3.2 Challenges
7.3.3 Key Opportunities
7.3.4 Market Trends
7.4 IT & Telecom
7.4.1 Drivers
7.4.2 Challenges
7.4.3 Key Opportunities
7.4.4 Market Trends
7.5 Transport
7.5.1 Drivers
7.5.2 Challenges
7.5.3 Key Opportunities
7.5.4 Market Trends
7.6 Media & Entertainment
7.6.1 Market Trends
7.7 Healthcare
7.7.1 Drivers
7.7.2 Challenges
7.7.3 Key Opportunities
7.7.4 Market Trends
7.8 Education
7.8.1 Market Trends
7.9 Government
7.9.1 Market Trends
7.10 Utilities & Logistics
7.10.1 Market Trends
8 COUNTRIES: MARKET SIZE AND ANALYSIS
8.1 Overview
8.2 US
8.2.1 Key Facts
8.2.2 Market Trends
8.3 Canada
8.3.1 Key Facts
8.3.2 Market Trends
8.4 Mexico
8.4.1 Key Facts
8.4.2 Market Trends
8.5 Brazil
8.5.1 Key Facts
8.5.2 Market Trends
8.6 Colombia
8.6.1 Market Trends
8.7 Argentina
8.7.1 Market Trends
9 VENDOR PROFILES
9.1 AT&T Inc.
9.1.1 Overview
9.1.2 Business Units
9.1.3 Geographic Revenue
9.1.4 Business Focus
9.1.5 SWOT Analysis
9.1.6 Business Strategies
9.2 OpenMarket Inc.
9.2.1 Overview
9.2.2 Business Units
9.2.3 Geographic Revenue
9.2.4 Business Focus
9.2.5 SWOT Analysis
9.2.6 Business Strategy
9.3 Verizon Communications Inc.
9.3.1 Overview
9.3.2 Business Units
9.3.3 Geographic Revenue
9.3.4 Business Focus
9.3.5 Swot Analysis
9.3.6 Business Strategies
9.4 Nexmo Inc.
9.4.1 Overview
9.4.2 Business Units
9.4.3 Geographic Revenue
9.4.4 Business Focus
9.4.5 SWOT Analysis
9.4.6 Business Strategies
9.5 CLX Networks AB
9.5.1 Overview
9.5.2 Business Units
9.5.3 Geographic Revenue
9.5.4 Business Focus
9.5.5 SWOT Analysis
9.5.6 Business Strategies
9.6 Vodafone Group Plc
9.6.1 Overview
9.6.2 Business Units
9.6.3 Geographic Revenue
9.6.4 Business Focus
9.6.5 SWOT Analysis
9.6.6 Business Strategies
9.7 Other Predominant Players
10 GLOBAL GENERALIST
10.1 SAP SE
10.1.1 Overview
10.1.2 Offerings
10.1.3 SAP in A2P SMS Offerings
10.2 Orange Business Services
10.2.1 Overview
10.2.2 Offerings
10.2.3 Orange in A2P SMS Offerings
10.3 Gemalto NV
10.3.1 Overview
10.3.2 Offerings
10.3.3 Gemalto NV in A2P SMS Offerings
11 COMPANIES TO WATCH FOR
11.1 txtNation Limited
11.1.1 Overview
11.1.2 txtNation Ltd. Market
11.1.3 A2P SMS Offerings
11.2 Twilio
11.2.1 Overview
11.2.2 Twilio Market
11.2.3 A2P SMS offerings
11.3 Voxox Inc.
11.3.1 Overview
11.3.2 Voxox Infotech Market
11.3.3 A2P SMS Offerings
11.4 Tyntec
11.4.1 Overview
11.4.2 Tyntec Market
11.4.3 A2P SMS offerings
12 COMPETITIVE LANDSCAPE
12.1 Competitor Comparison Analysis
12.2 Market Landscape
12.2.1 Mergers & Acquisitions (M&A)
12.2.2 Joint Venture and Collaborations
Annexure
O Abbreviations
Table 1 AMERICAS A2P SMS MARKET REVENUE BY SERVICES, 2016–2022 ($BILLION)
Table 2 AMERICAS A2P SMS MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 3 TRANSACTIONAL SERVICE MARKET REVENUE BY TYPES, 2016–2022 ($BILLION)
Table 4 TRANSACTIONAL SERVICE MARKET GROWTH BY TYPES, 2016–2022, Y-O-Y (%)
Table 5 PROMOTIONAL SERVICE MARKET REVENUE BY TYPES, 2016–2022 ($BILLION)
Table 6 PROMOTIONAL SERVICE MARKET GROWTH BY TYPES, 2016–2022, Y-O-Y (%)
Table 7 A2P SMS MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 8 A2P SMS MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 9 A2P SMS ADOPTION FACTORS AND PERFORMANCE BY INDUSTRY VERTICALS
Table 10 BFSI MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 11 BFSI MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 12 RETAIL MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 13 RETAIL MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 14 IT & TELECOM MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 15 IT & TELECOM MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 16 TRANSPORT MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 17 TRANSPORT MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 18 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN MEDIA & ENTERTAINMENT
Table 19 M&E MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 20 M&E MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 21 HEALTH MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 22 HEALTHCARE MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 23 A2P SMS MARKET OPPORTUNITY IN EDUCATION INDUSTRY
Table 24 EDUCATION MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 25 EDUCATION MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 26 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN GOVERNMENT
Table 27 GOVERNMENT MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 28 GOVERNMENT MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 29 DRIVERS, CHALLENGES, EMERGING TRENDS, KEY OPPORTUNITIES IN UTILITIES & LOGISTICS
Table 30 UTILITIES & LOGISTICS MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 31 UTILITIES & LOGISTICS MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 32 A2P SMS MARKET REVENUE BY COUNTRIES, 2016–2022 ($MILLION)
Table 33 A2P SMS MARKET GROWTH BY COUNTRIES, 2016–2022, Y-O-Y (%)
Table 34 US DRIVERS, GOVERNMENT INITIATIVES, EMERGING TRENDS
Table 35 US MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 36 US MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 37 US MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 38 US MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 39 CANADA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 40 CANADA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 41 CANADA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 42 CANADA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 43 MEXICO MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 44 MEXICO MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 45 MEXICO MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 46 MEXICO MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 47 BRAZIL MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 48 BRAZIL MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 49 BRAZIL MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 50 BRAZIL MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 51 COLOMBIA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 52 COLOMBIA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 53 COLOMBIA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 54 COLOMBIA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 55 ARGENTINA MARKET REVENUE BY SERVICES, 2016–2022 ($MILLION)
Table 56 ARGENTINA MARKET GROWTH BY SERVICES, 2016–2022, Y-O-Y (%)
Table 57 ARGENTINA MARKET REVENUE BY VERTICALS, 2016–2022 ($MILLION)
Table 58 ARGENTINA MARKET GROWTH BY VERTICALS, 2016–2022, Y-O-Y (%)
Table 59 FEW PLAYERS IN THE AMERICAS A2P SMS MARKET
Chart 1 PEST ANALYSIS OF AMERICAS A2P SMS MARKET
Chart 2 RESEARCH METHODOLOGY OF AMERICAS A2P SMS MARKET
Chart 3 WORLDWIDE A2P SMS MARKET REVENUE, 2016–2022 ($BILLION)
Chart 4 AMERICAS A2P SMS MARKET REVENUE, 2016–2022 ($BILLION)
Chart 5 AMERICAS A2P SMS MARKET SEGMENTS
Chart 6 MOBILE DEVICE WIRELESS TECHNOLOGY EVOLUTION
Chart 7 PORTERS 5 FORCES ON AMERICAS A2P SMS MARKET
Chart 8 BLOCK DIAGRAM FOR P2P SMS
Chart 9 BLOCK DIAGRAM FOR A2P SMS
Chart 10 BLOCK DIAGRAM FOR P2A SMS
Chart 11 SMS CHARACTERISTICS
Chart 12 ECOSYSTEM OF A2P SMS MARKET
Chart 13 VALUE CHAIN OF A2P SMS
Chart 14 KEY STAKEHOLDERS OF AMERICAS A2P SMS MARKET
Chart 15 MARKET DYNAMICS – DRIVERS, RESTRAINTS & OPPORTUNITIES
Chart 16 DRO – IMPACT ANALYSIS OF AMERICAS A2P SMS MARKET
Chart 17 AMERICAS A2P SMS SERVICES
Chart 18 CRM SERVICE MARKET GROWTH, 2016–2022, Y-O-Y (%)
Chart 19 ADVANTAGES OF CRM SERVICE
Chart 20 INTERACTIVE SERVICE MARKET GROWTH, 2016–2022, Y-O-Y (%)
Chart 21 ADVANTAGES OF 2FA SERVICE
Chart 22 PROMOTIONAL CAMPAIGNS SERVICES MARKET GROWTH, 2016–2022, Y-O-Y (%)
Chart 23 PUSHED CONTENT SERVICE MARKET GROWTH, 2016–2022, Y-O-Y (%)
Chart 24 BLOCK DIAGRAM FOR PUSH CONTENT SERVICE – A2P SMS FLOW
Chart 25 PUSH CONTENT SERVICE IN BFSI SECTOR
Chart 26 INQUIRY AND SEARCH SERVICE MARKET GROWTH, 2016–2022, Y-O-Y (%)
Chart 27 INQUIRY AND SEARCH SERVICES – LOCATION BASED SERVICE ARCHITECTURE
Chart 28 BENEFITS OF INQUIRY AND SEARCH SERVICES – LOCATION BASED SERVICE
Chart 29 A2P SMS USE CASE IN BFSI
Chart 30 A2P SMS SERVICE IN RETAIL INDUSTRY
Chart 31 REASON FOR ADOPTING A2P SMS TECHNOLOGY IN RETAIL INDUSTRY
Chart 32 A2P SMS USE CASE IN RETAIL
Chart 33 A2P SMS USE CASE IN IT & TELECOM INDUSTRY
Chart 34 A2P SMS SERVICE FOR TRANSPORT INDUSTRY
Chart 35 A2P SMS PLATFORM BLOCK DIAGRAM IN TRANSPORT INDUSTRY
Chart 36 A2P SMS USE CASE IN TRANSPORT
Chart 37 A2P SMS PLATFORM – BLOCK DIAGRAM IN MEDIA & ENTERTAINMENT
Chart 38 A2P SMS USE CASE IN MEDIA & ENTERTAINMENT
Chart 39 A2P SMS PLATFORM IMPLEMENTATION FACTS IN HEALTHCARE INDUSTRY
Chart 40 ENTERPRISE MESSAGING BLOCK DIAGRAM FOR HEALTHCARE
Chart 41 A2P SMS PLATFORM BLOCK DIAGRAM IN HEALTHCARE
Chart 42 A2P SMS USE CASE IN HEALTHCARE
Chart 43 A2P SMS PLATFORM IMPLEMENTATION FACTS IN EDUCATION
Chart 44 A2P SMS PLATFORM IN EDUCATION – BLOCK DIAGRAM
Chart 45 A2P SMS USE CASE IN GOVERNMENT
Chart 46 A2P SMS SERVICE IN UTILITIES & LOGISTICS
Chart 47 A2P SMS USE CASE IN UTILITIES & LOGISTICS
Chart 48 US POPULATION, 2016F-2022F (MILLION)
Chart 49 US MOBILE PHONE USERS, 2016F-2022F (MILLION)
Chart 50 CANADA POPULATION, 2016F–2020F (MILLION)
Chart 51 SMARTPHONE USERS IN CANADA, 2016F–2020F(MILLION)
Chart 52 MEXICO POPULATION, 2016F-2022F (MILLION)
Chart 53 MEXICO MOBILE PHONE USERS, 2016F-2022F (MILLION)
Chart 54 DEVICES USED FOR ONLINE PURCHASE (%)
Chart 55 ONLINE PURCHASE BY END USERS IN 2015F (%)
Chart 56 BRAZIL POPULATION, 2016F–2020F (MILLION)
Chart 57 MOBILE PHONE USERS IN BRAZIL, 2016F–2020F (MILLION)
Chart 58 COLOMBIA POPULATION, 2016F-2022F (MILLION)
Chart 59 COLOMBIA MOBILE PHONE USERS, 2016F-2022F (MILLION)
Chart 60 ARGENTINA POPULATION, 2016F-2022F (MILLION)
Chart 61 ARGENTINA MOBILE PHONE USERS, 2016F-2022F (MILLION)
Chart 62 AT&T: OVERVIEW SNAPSHOT
Chart 63 AT&T: BUSINESS UNITS
Chart 64 AT&T: GEOGRAPHIC REVENUE
Chart 65 AT&T: SWOT ANALYSIS
Chart 66 OPENMARKET: OVERVIEW SNAPSHOT
Chart 67 OPENMARKET: BUSINESS UNITS
Chart 68 OPENMARKET: GEOGRAPHIC REVENUE
Chart 69 OPENMARKET: SWOT ANALYSIS
Chart 70 VERIZON: OVERVIEW SNAPSHOT
Chart 71 VERIZON: OVERVIEW SNAPSHOT
Chart 72 VERIZON: GEOGRAPHIC REVENUE
Chart 73 VERIZON: SWOT ANALYSIS
Chart 74 NEXMO: OVERVIEW SNAPSHOT
Chart 75 NEXMO: BUSINESS UNITS
Chart 76 NEXMO: GEOGRAPHIC REVENUE
Chart 77 NEXMO: SWOT ANALYSIS
Chart 78 CLX NETWORKS AB: OVERVIEW SNAPSHOT
Chart 79 CLX NETWORKS AB: BUSINESS UNITS
Chart 80 CLX NETWORKS AB: GEOGRAPHIC REVENUE
Chart 81 CLX NETWORKS AB: SWOT ANALYSIS
Chart 82 VODAFONE: OVERVIEW SNAPSHOT
Chart 83 VODAFONE: BUSINESS UNITS
Chart 84 VODAFONE: GEOGRAPHIC REVENUE
Chart 85 VODAFONE: SWOT ANALYSIS
Chart 86 SAP: OVERVIEW SNAPSHOT
Chart 87 ORANGE: OVERVIEW SNAPSHOT
Chart 88 GEMALTO NV: OVERVIEW SNAPSHOT
Chart 89 GEMALTO NV: OFFERINGS
Chart 90 TXTNATION: MARKET
Chart 91 TWILIO: MARKET
Chart 92 VOXOX: MARKET
Chart 93 TYNTEC: MARKET
Chart 94 A2P SMS SERVICE IMPACT ANALYSIS
Chart 95 MERGER & ACQUISITION, 2014–2016
Chart 96 JOINT VENTURE AND COLLABORATIONS, 2014–2016
