African Mobile Market Forecast to 2013
Single User PDF Format: US$ 1200.00
Multi-User License: US$ 1600.00
Hard Copy: US$ 1400.00
CD-ROM: US$ 1400.00
The African mobile industry has been witnessing impressive growth in its mobile subscriber base for the past few years on the back of rising demand for telecommunication services. The top nine African countries mobile subscriber touched the level of 285 Million users at the end of 2009. The subscriber base of the continent reported annual growth rate of around 19% in the calendar year 2009 over the previous year, making it one of the fastest growing regions worldwide. However, the continent still has the lowest penetration rate in the world. Only two countries South Africa and Tunisia have penetration rate over 90% in the African continent.
According to our new research report “African Mobile Market Forecast to 2013”, almost all the countries in Africa use 2G technology, but the trend has been changing with the arrival of 3G and Long Term Evolution. Many countries (Kenya, Tunisia, Zambia, South Africa, Tanzania and Nigeria) have already adopted 3G technology. However, lack of infrastructure is restraining the fast expansion of telecommunication services in the region. African countries are trying to revolutionize their mobile market, but a lot of development measures still need to be implemented. For example - mobile operators are lobbying the governments in order to reduce license fee.
Our research anticipates that the number of mobile subscribers in Nigeria, South Africa, Algeria and Egypt will surpass 131 Million, 61 Million, 40 Million and 87 Million respectively by the end of 2013. The growth will be attributed to the public and private investment, infrastructure development, availability of cheaper handsets and mobile money services. The mobile industry has also leveraged value added services, tariff reduction and mobile number portability to encourage consumers for availing mobile services. However, all these factors will not be present in every country, but together they will support the whole African mobile industry.
The report provides comprehensive research and rational analysis of the African mobile industry, with focus on the current, past and future market trends. It studies strength and weakness of the main telecom operators and handset manufacturers. The report also discusses growth drivers and future outlook of the African mobile Industry to help clients identify growth opportunities in the market. The report also gives an overview of key challenges that restrain the growth of mobile industry.
Multi-User License: US$ 1600.00
Hard Copy: US$ 1400.00
CD-ROM: US$ 1400.00
The African mobile industry has been witnessing impressive growth in its mobile subscriber base for the past few years on the back of rising demand for telecommunication services. The top nine African countries mobile subscriber touched the level of 285 Million users at the end of 2009. The subscriber base of the continent reported annual growth rate of around 19% in the calendar year 2009 over the previous year, making it one of the fastest growing regions worldwide. However, the continent still has the lowest penetration rate in the world. Only two countries South Africa and Tunisia have penetration rate over 90% in the African continent.
According to our new research report “African Mobile Market Forecast to 2013”, almost all the countries in Africa use 2G technology, but the trend has been changing with the arrival of 3G and Long Term Evolution. Many countries (Kenya, Tunisia, Zambia, South Africa, Tanzania and Nigeria) have already adopted 3G technology. However, lack of infrastructure is restraining the fast expansion of telecommunication services in the region. African countries are trying to revolutionize their mobile market, but a lot of development measures still need to be implemented. For example - mobile operators are lobbying the governments in order to reduce license fee.
Our research anticipates that the number of mobile subscribers in Nigeria, South Africa, Algeria and Egypt will surpass 131 Million, 61 Million, 40 Million and 87 Million respectively by the end of 2013. The growth will be attributed to the public and private investment, infrastructure development, availability of cheaper handsets and mobile money services. The mobile industry has also leveraged value added services, tariff reduction and mobile number portability to encourage consumers for availing mobile services. However, all these factors will not be present in every country, but together they will support the whole African mobile industry.
The report provides comprehensive research and rational analysis of the African mobile industry, with focus on the current, past and future market trends. It studies strength and weakness of the main telecom operators and handset manufacturers. The report also discusses growth drivers and future outlook of the African mobile Industry to help clients identify growth opportunities in the market. The report also gives an overview of key challenges that restrain the growth of mobile industry.
1. ANALYST VIEW
2. AFRICA - MOBILE MARKET OVERVIEW
2.1 Introduction
2.2 Mobile Subscribers
3. MARKET SEGMENTATION BY REGION
3.1 Algeria
3.1.1 Mobile Market Overview
3.1.2 Service Providers
3.1.3 Recent Industry Developments
3.2 Tanzania
3.2.1 Mobile Market Overview
3.2.2 Service Providers
3.2.3 Recent Industry Developments
3.3 Egypt
3.3.1 Mobile Market Overview
3.3.2 Service Providers
3.3.3 Recent Industry Developments
3.4 Kenya
3.4.1 Mobile Market Overview
3.4.2 Service Providers
3.4.3 Recent Industry Developments
3.5 Morocco
3.5.1 Mobile Market Overview
3.5.2 Service Providers
3.5.3 Recent Industry Developments
3.6 Nigeria
3.6.1 Mobile Market Overview
3.6.2 Service Providers
3.6.3 Recent Industry Developments
3.7 South Africa
3.7.1 Mobile Market Overview
3.7.2 Service Providers
3.7.3 Recent Industry Developments
3.8 Zambia
3.8.1 Mobile Market Overview
3.8.2 Service Providers
3.8.3 Recent Industry Developments
3.9 Tunisia
3.9.1 Mobile Market Overview
3.9.2 Service Providers
3.9.3 Recent Industry Developments
4. INDUSTRY ANALYSIS
4.1 Market Growth Drivers
4.1.1 Foreign Direct Investment
4.1.2 Personal Disposable Income
4.1.3 Low Fixed-line Penetration
4.1.4 Value Added Services
4.1.5 3G
4.1.6 Mobile Number Portability
4.2 Opportunities
4.2.1 Mobile Gaming
4.2.2 Mobile Journalism
4.2.3 Untapped Market
4.2.4 Low Cost of Business
4.2.5 Internet Service Providers
4.2.6 Mobile Equipment Manufacturers
4.2.7 Mobile Banking
4.3 Challenges
4.3.1 Poverty
4.3.2 Interconnectivity
4.3.3 Regulatory Environment
4.3.4 Electricity Problems
4.3.5 High Licensing Cost
4.3.6 Cost of Infrastructure Deployment
4.4 Key Players
4.4.1 Vodafone
4.4.2 Zain
4.4.3 MTN
4.4.4 Orascom Telecom
4.4.5 Wataniya Telecom
4.4.6 Etisalat
4.5 Handset Manufacturers
4.5.1 Nokia
4.5.2 LG
4.5.3 Samsung
4.5.4 Sony Ericsson
4.5.5 Motorola
4.5.6 ZTE
2. AFRICA - MOBILE MARKET OVERVIEW
2.1 Introduction
2.2 Mobile Subscribers
3. MARKET SEGMENTATION BY REGION
3.1 Algeria
3.1.1 Mobile Market Overview
3.1.2 Service Providers
3.1.3 Recent Industry Developments
3.2 Tanzania
3.2.1 Mobile Market Overview
3.2.2 Service Providers
3.2.3 Recent Industry Developments
3.3 Egypt
3.3.1 Mobile Market Overview
3.3.2 Service Providers
3.3.3 Recent Industry Developments
3.4 Kenya
3.4.1 Mobile Market Overview
3.4.2 Service Providers
3.4.3 Recent Industry Developments
3.5 Morocco
3.5.1 Mobile Market Overview
3.5.2 Service Providers
3.5.3 Recent Industry Developments
3.6 Nigeria
3.6.1 Mobile Market Overview
3.6.2 Service Providers
3.6.3 Recent Industry Developments
3.7 South Africa
3.7.1 Mobile Market Overview
3.7.2 Service Providers
3.7.3 Recent Industry Developments
3.8 Zambia
3.8.1 Mobile Market Overview
3.8.2 Service Providers
3.8.3 Recent Industry Developments
3.9 Tunisia
3.9.1 Mobile Market Overview
3.9.2 Service Providers
3.9.3 Recent Industry Developments
4. INDUSTRY ANALYSIS
4.1 Market Growth Drivers
4.1.1 Foreign Direct Investment
4.1.2 Personal Disposable Income
4.1.3 Low Fixed-line Penetration
4.1.4 Value Added Services
4.1.5 3G
4.1.6 Mobile Number Portability
4.2 Opportunities
4.2.1 Mobile Gaming
4.2.2 Mobile Journalism
4.2.3 Untapped Market
4.2.4 Low Cost of Business
4.2.5 Internet Service Providers
4.2.6 Mobile Equipment Manufacturers
4.2.7 Mobile Banking
4.3 Challenges
4.3.1 Poverty
4.3.2 Interconnectivity
4.3.3 Regulatory Environment
4.3.4 Electricity Problems
4.3.5 High Licensing Cost
4.3.6 Cost of Infrastructure Deployment
4.4 Key Players
4.4.1 Vodafone
4.4.2 Zain
4.4.3 MTN
4.4.4 Orascom Telecom
4.4.5 Wataniya Telecom
4.4.6 Etisalat
4.5 Handset Manufacturers
4.5.1 Nokia
4.5.2 LG
4.5.3 Samsung
4.5.4 Sony Ericsson
4.5.5 Motorola
4.5.6 ZTE
LIST OF FIGURES:
Figure 2-1: Africa - ICT Penetration Rate by Type (2009)
Figure 2-2: Africa - Share of Key Countries in Mobile Subscriber Base (2009)
Figure 2-3: Africa - Market Share of Key Service Providers (Q1 2010)
Figure 2-4: Africa - Market Share of Handset Manufacturers (Aug 2009)
Figure 2-5: Africa - Mobile Subscribers (Million), 2009-2013
Figure 3-1: Algeria - Mobile Subscribers (Million), 2008-2013
Figure 3-2: Algeria - Mobile Subscribers Penetration (2008-2013)
Figure 3-3: Algeria - Share of Service Providers in Mobile Subscription (2009)
Figure 3-4: Algeria - Average Revenue Per User (US$), 2007-2013
Figure 3-5: Algeria - Market Share of Prepaid and Postpaid Subscribers (2009)
Figure 3-6: Tanzania - Mobile Subscribers (Million), 2008-2013
Figure 3-7: Tanzania - Mobile Subscribers Penetration (2008-2013)
Figure 3-8: Tanzania - Share of Service Providers in Mobile Subscription (2009)
Figure 3-9: Tanzania - Market Share of Prepaid and Postpaid Subscribers (2009)
Figure 3-10: Egypt - Mobile Subscribers (Million), 2009-2013
Figure 3-11: Egypt - Mobile Subscribers Penetration (2009-2013)
Figure 3-12: Egypt - Forecast for Share of Service Providers in Mobile Subscription (2010)
Figure 3-13: Kenya - Mobile Subscribers (Million), 2008-2013
Figure 3-14: Kenya - Mobile Subscribers Penetration (2008-2013)
Figure 3-15: Kenya - Share of Service Providers in Mobile Subscription (2009)
Figure 3-16: Morocco - Mobile Subscribers (Million), 2008-2013
Figure 3-17: Morocco - Mobile Subscribers Penetration (2008-2013)
Figure 3-18: Morocco - Share of Service Providers in Mobile Subscription (Mar 2010)
Figure 3-19: Morocco - Forecast for Market Share of Prepaid & Postpaid Subscribers (2010)
Figure 3-20: Nigeria - Mobile Subscribers (Million), 2008-2013
Figure 3-21: Nigeria - Mobile Subscribers Penetration (2008-2013)
Figure 3-22: Nigeria - Share of Service Providers in Mobile Subscription (Jun 2009)
Figure 3-23: Nigeria – Forecast for Share of Telecommunications Services (2010)
Figure 3-24: South Africa - Mobile Subscribers (Million), 2008-2013
Figure 3-25: South Africa - Mobile Subscribers Penetration (2008-2013)
Figure 3-26: South Africa - Share of Service Providers in Mobile Subscription (2009)
Figure 3-27: Zambia - Mobile Subscribers (Million), 2008-2013
Figure 3-28: Zambia - Mobile Subscribers Penetration (2008-2013)
Figure 3-29: Zambia - Share of Service Providers in Mobile Subscription (2009)
Figure 3-30: Tunisia - Mobile Subscribers (Million), 2008-2013
Figure 3-31: Tunisia - Mobile Subscribers Penetration (2008-2013)
Figure 3-32: Tunisia - Share of Service Providers in Mobile Subscription (Sep 2009)
Figure 4-1: Africa - Personal Disposable Income of Key Countries (US$/Head), 2009
Figure 4-2: Africa - Fixed-line Telephone Penetration in Key Countries (2009)
Figure 2-1: Africa - ICT Penetration Rate by Type (2009)
Figure 2-2: Africa - Share of Key Countries in Mobile Subscriber Base (2009)
Figure 2-3: Africa - Market Share of Key Service Providers (Q1 2010)
Figure 2-4: Africa - Market Share of Handset Manufacturers (Aug 2009)
Figure 2-5: Africa - Mobile Subscribers (Million), 2009-2013
Figure 3-1: Algeria - Mobile Subscribers (Million), 2008-2013
Figure 3-2: Algeria - Mobile Subscribers Penetration (2008-2013)
Figure 3-3: Algeria - Share of Service Providers in Mobile Subscription (2009)
Figure 3-4: Algeria - Average Revenue Per User (US$), 2007-2013
Figure 3-5: Algeria - Market Share of Prepaid and Postpaid Subscribers (2009)
Figure 3-6: Tanzania - Mobile Subscribers (Million), 2008-2013
Figure 3-7: Tanzania - Mobile Subscribers Penetration (2008-2013)
Figure 3-8: Tanzania - Share of Service Providers in Mobile Subscription (2009)
Figure 3-9: Tanzania - Market Share of Prepaid and Postpaid Subscribers (2009)
Figure 3-10: Egypt - Mobile Subscribers (Million), 2009-2013
Figure 3-11: Egypt - Mobile Subscribers Penetration (2009-2013)
Figure 3-12: Egypt - Forecast for Share of Service Providers in Mobile Subscription (2010)
Figure 3-13: Kenya - Mobile Subscribers (Million), 2008-2013
Figure 3-14: Kenya - Mobile Subscribers Penetration (2008-2013)
Figure 3-15: Kenya - Share of Service Providers in Mobile Subscription (2009)
Figure 3-16: Morocco - Mobile Subscribers (Million), 2008-2013
Figure 3-17: Morocco - Mobile Subscribers Penetration (2008-2013)
Figure 3-18: Morocco - Share of Service Providers in Mobile Subscription (Mar 2010)
Figure 3-19: Morocco - Forecast for Market Share of Prepaid & Postpaid Subscribers (2010)
Figure 3-20: Nigeria - Mobile Subscribers (Million), 2008-2013
Figure 3-21: Nigeria - Mobile Subscribers Penetration (2008-2013)
Figure 3-22: Nigeria - Share of Service Providers in Mobile Subscription (Jun 2009)
Figure 3-23: Nigeria – Forecast for Share of Telecommunications Services (2010)
Figure 3-24: South Africa - Mobile Subscribers (Million), 2008-2013
Figure 3-25: South Africa - Mobile Subscribers Penetration (2008-2013)
Figure 3-26: South Africa - Share of Service Providers in Mobile Subscription (2009)
Figure 3-27: Zambia - Mobile Subscribers (Million), 2008-2013
Figure 3-28: Zambia - Mobile Subscribers Penetration (2008-2013)
Figure 3-29: Zambia - Share of Service Providers in Mobile Subscription (2009)
Figure 3-30: Tunisia - Mobile Subscribers (Million), 2008-2013
Figure 3-31: Tunisia - Mobile Subscribers Penetration (2008-2013)
Figure 3-32: Tunisia - Share of Service Providers in Mobile Subscription (Sep 2009)
Figure 4-1: Africa - Personal Disposable Income of Key Countries (US$/Head), 2009
Figure 4-2: Africa - Fixed-line Telephone Penetration in Key Countries (2009)
LIST OF TABLES:
Table 2-1: Africa - Total Mobile Revenues of Key Countries (Million US$), 2008
Table 4-1: Vodafone - Strengths and Weaknesses
Table 4-2: Zain - Strengths and Weaknesses
Table 4-3: MTN - Strengths and Weaknesses
Table 4-4: Orascom - Strengths and Weaknesses
Table 4-5: Wataniya - Strengths and Weaknesses
Table 4-6: Etisalat - Strengths and Weaknesses
Table 4-7: Nokia - Strengths and Weaknesses
Table 4-8: LG - Strengths and Weaknesses
Table 4-9: Samsung - Strengths and Weaknesses
Table 4-10: Sony Ericsson - Strengths and Weaknesses
Table 4-11: Motorola - Strengths and Weaknesses
Table 4-12: ZTE - Strengths and Weaknesses
Table 2-1: Africa - Total Mobile Revenues of Key Countries (Million US$), 2008
Table 4-1: Vodafone - Strengths and Weaknesses
Table 4-2: Zain - Strengths and Weaknesses
Table 4-3: MTN - Strengths and Weaknesses
Table 4-4: Orascom - Strengths and Weaknesses
Table 4-5: Wataniya - Strengths and Weaknesses
Table 4-6: Etisalat - Strengths and Weaknesses
Table 4-7: Nokia - Strengths and Weaknesses
Table 4-8: LG - Strengths and Weaknesses
Table 4-9: Samsung - Strengths and Weaknesses
Table 4-10: Sony Ericsson - Strengths and Weaknesses
Table 4-11: Motorola - Strengths and Weaknesses
Table 4-12: ZTE - Strengths and Weaknesses
