Ad Insertion Servers: Market Research Report

January 2018 | 235 pages | ID: A4E668127BDEN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Ad Insertion Servers in US$ Thousand. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2015 through 2022.

Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs.

The report profiles 48 companies including many key and niche players such as -

• Adobe Systems Incorporated
• Anevia S.A.S
• ARRIS International plc
• Beijing Topreal Technologies Co., Ltd.
• Brightcove, Inc.

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising
Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market
Proliferation of VOD Content

Table 1. Global Video on Demand (VOD) Services Market by Geographic Region - Annual Revenue Figures in US$ Million for Years 2015 & 2020 (includes corresponding Graph/Chart)

Migration of Broadcasters and Cable Operators towards All-Digital Networks

2. MARKET TRENDS & ISSUES

Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
ATSC 3. 0 Standard to Propel DAI Technology Adoption among Broadcasters
Adoption of DAI Technology Tripping on Legacy Carriage Deals
Dynamic Ad Insertion Enabling VoD Content Monetization
Dynamic Ad Insertion Propelling Content Monetization
Server-side Ad Insertion: A Star in Making
Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion
Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices
Issues with Server-side Ad Insertion Technique
Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads
Seamless Viewing Experience
Flexible Platforms, Simpler Delivery
Integrated Personalization Approach
Advances in Ad Insertion Technologies – Opportunities to Increase Ad Revenues
Ad Insertion Technology Powering Live Streaming Market
Personalized Ad Insertion for Live Streaming Content
Broadcasting Rights Vital for Monetization of Live Streaming Service
Video Advertising Benefiting from VPAID and VAST Ad Tags
Video Ad Serving Template (VAST) Ad Tag
Video Player-Ad Interface Definition (VPAID)
Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions
Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology

3. PRODUCT OVERVIEW

4. PRODUCTS INNOVATIONS/INTRODUCTIONS

STV Player Launches Targetable DAI in Live Streaming on Amazon Fire TV
Ericsson Launches Ad Insertion Solution for OTT Streaming
Zattoo Launches Server Based Dynamic Ad Insertion
Nine Launches 9Now on Apple TVs, Introduces SSAI technology
Imagine Communications Expands Dynamic Ad Insertion Capabilities
Ooyala Launches Ooyala Pulse – A Live Server-side Ad Insertion Technology
Adobe Primetime Launches Dynamic Ad Insertion for MPEG-DASH video
Ericsson Unveils MediaFirst Video Delivery
Google Unveils New Features in DoubleClick for Publishers
Amagi Introduces THUNDERSTORM, A New OTT Ad Insertion Platform
Bell Media Announces Dynamic Ad Insertion for VoD and Snackable TV
General Dynamic Mediaware Unveils Complete Range of InStream Software
Panoply Unveils Megaphone – A Podcast Advertising Technology
FreeWheel Introduces HyLDA – A Program for Ad Insertion in Linear TV
DVEO Launches SPOTTER – A Multi-Criteria Targeted Ad Insertion Platform
Brightcove Introduces Brightcove Lift – An Ad Optimising Solution
NAGRA Launches NAGRA MediaLive Secure Player - A New Dynamic VoD Advertising Platform
Switch Media Introduces AdEase
Channel Four Introduces Personalized Ad Insertion with Yospace Ad Replacement Solution
Vizrt Launches Viz Eclipse – A Dynamic Ad Insertion Technology
Anvato Introduces Live TV Everywhere Offering for Scripps Networks Interactive
Brightcove Announces New Feature Enhancements to Core Products
Vilnyx Launches First-To-Market Intelligent In-Line Video Ad Insertion Technology
BlackArrow Launches Dynamic Advertisement Insertion Capabilities for On-Demand Content
Mediaware Unveils HEVC Ready Ad Insertion Platform

5. RECENT INDUSTRY ACTIVITY

Yospace and SpotX Collaborate to Showcase Programmatic Dynamic Ad Insertion
Vitec Buys 8% Share Capital of Anevia
Ad Systems Completes Technology Upgrade
WIPO Publishes Telefonaktiebolaget LM Ericsson’s Patent
Cablevision Partners With Google to Enhance Addressable Advertising
Sky Media Partners with Yospace for Ad Replacement Solution for Sky Go
Media Rating Council Accredits Canoe
ITOCHU Cable System Partners with Yospace
Yospace Collaborates with THEOplayer for Server-side Ad Replacement
Yospace Partners with SpotX for Delivering Personalized Advertisement Replacements
AdSparx Signs Reseller Agreement with AdSlap
MediaWorks Selects Brightcove to Deliver Ad-supported Video Experiences
Nokia Takes Over Alcatel-Lucent
Solbox Makes Available 'Ad Zipper' - A Server-side Ad insertion Solution to SMR
NDTV Monetises Middle East Market with Amagi’s Ad Insertion Technology
Dark Matter Digital Network Selects StreamGuys for CDN and Live Streaming Services
Akamai Technologies to Integrate Adobe Primetime Capabilities for Simplifying Video Advertisement
FreeWheel and Sky Extend Relationship to Austria and Germany
Telestream and BlackArrow Ink Strategic Partnership Deal to Monetize Video-On-Demand Programming
Dish Extends Nagra Partnership to Include Dynamic Ad Insertion into TY Everywhere Services
THIS TECHNOLOGY Bags US Patent for Key Dynamic Ad Insertion Functionalities
Imagine Acquires RGB Networks
Comcast Acquires THIS TECHNOLOGY
Canoe Selects THIS TECHNOLOGY for Streamlining On-demand Ad Insertion
CBS Partners with Canoe and Others to Sell Advertising via VoD programming
Audible Magic Partners with RGB Networks to Provide Dynamic Ad Insertion Services to TV Networks Lacking Advertising Markers
Scripps Networks Extends Clearleap Contract
Bright House Inks Deal With BlackArrow for Dynamic Ad Insertion into VoD
PrestoSports Selects Volar Video as Preferred PrimeTime Partner for Live Video Streaming
Clear Channel's iHeartRadio Inks Partnership Agreement with AdsWizz for Delivering Tailored Advertising Experiences
NBCUniversal Expands FreeWheel Partnership
thePlatform Enters into Strategic Agreement with Adobe Systems to Provide End-to-End IP video Solution
Disney and Dish Network Enter Into Long-term Distribution Agreement
Viacom Signs Carriage Deal with TWC Allowing TWC to Use Dynamic Ad-Insertion Technology in Viacom-owned Networks

6. FOCUS ON SELECT GLOBAL PLAYERS

Adobe Systems Incorporated (USA)
Anevia S. A. S (France)
ARRIS International plc (UK)
Beijing Topreal Technologies Co., Ltd. (China)
Brightcove, Inc. (USA)
Cisco Systems, Inc. (USA)
DJC Media Group (USA)
Edgeware AB (Sweden)
Harmonic, Inc. (USA)
Imagine Communications Corporation (USA)
Nokia Corporation (Finland)
SeaChange International, Inc. (USA)
Telefonaktiebolaget L. M. Ericsson (Sweden)

7. GLOBAL MARKET PERSPECTIVE

Table 2. World Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 3. World Historic Review for Ad Insertion Servers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 4. World 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Market Overview
Novel Advertising Technologies to Propel Mobile Video Market
Products Innovations/Introductions
Strategic Corporate Developments
Select Key Players
B. Market Analytics

Table 5. US Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 6. US Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Market Overview
Addressable TV Advertising: An Emerging Market Segment
Strategic Corporate Development
B. Market Analytics

Table 7. Canadian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 8. Canadian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Market Overview
Strategic Corporate Development
B. Market Analytics

Table 9. Japanese Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 10. Japanese Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Market Overview
B. Market Analytics

Table 11. European Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 12. European Historic Review for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 13. European 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
Market Overview
Strategic Corporate Development
Key French Player
B. Market Analytics

Table 14. French Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 15. French Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Market Overview
Strategic Corporate Development
B. Market Analytics

Table 16. German Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 17. German Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4C. ITALY

Market Analysis

Table 18. Italian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 19. Italian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Market Overview
Product Innovations/Introductions
Strategic Corporate Developments
Key British Player
B. Market Analytics

Table 20. UK Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 21. UK Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4E. SPAIN

Market Analysis

Table 22. Spanish Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 23. Spanish Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4F. RUSSIA

Market Analysis

Table 24. Russian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 25. Russian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Outlook
Products Innovations/Introductions
Strategic Corporate Developments
Select European Players
B. Market Analytics

Table 26. Rest of Europe Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 27. Rest of Europe Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Outlook
Increased Demand for OTT Services to Propel Growth in Ad Insertion Servers Market
Products Innovations/Introductions
Strategic Corporate Developments
Key Player
B. Market Analytics

Table 28. Asia-Pacific Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 29. Asia-Pacific Historic Review for Ad Insertion Servers by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 30. Asia-Pacific 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for China, India, and Rest of Asia-Pacific Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

6. LATIN AMERICA

Market Analysis

Table 31. Latin American Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 32. Latin American Historic Review for Ad Insertion Servers by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

Table 33. Latin American 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for Brazil and Rest of Latin America Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

7. REST OF WORLD

Market Analysis

Table 34. Rest of World Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)

Table 35. Rest of World Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled:
The United States (28)
Canada (2)
Europe (12)
  France (1)
  The United Kingdom (3)
  Rest of Europe (8)
Asia-Pacific (Excluding Japan) (6)