2021 Tariff Trend Report: A Survey of Content Bundles and their Pricing across the Globe
In this Report, Telecomspricing looks at the types of Content Bundles being provided in Developing and Developed markets worldwide - survey of 43 operators. Across both types of market MNOs are offering three types of Content Bundles:
1. Video streaming: including TV & film content – such as Amazon Prime, Netflix, YouTube, Disney+ Hotstar, HBO Max as well as local TV content (including C More in Sweden).
2. Social Media: including key social networking Apps such as WhatsApp, Facebook, Facebook Messenger, Snapchat, Twitter, Instagram, Pinterest & LINE.
3. Music streaming: including Music streaming services such as Apple Music, Spotify & Deezer.
The survey found that In Developed markets, MNOs are typically offering a Content Bundle as part of a premium bundle. Selected MNOs are providing access to video streaming services to support a high price point.
In Emerging markets, MNOs are typically offering a Content Bundle as a specific Pre Pay bundle with a range of specific types of content. According to a report published in March 2021 by the Motion Picture Association that the number of streaming service subscriptions passed 1 billion worldwide for the first time in 2020, highlighting massive growth in Hollywood’s direct-to-consumer business as the COVID-19 pandemic kept moviegoers glued to their sofas. This research reveals that a number of operators have introduced more content since the arrival of Covid-19.
The survey covers Telecomspricing has surveyed the Content Bundles offered in 14 country markets worldwide, examples from a total of 43 operators.
1. Video streaming: including TV & film content – such as Amazon Prime, Netflix, YouTube, Disney+ Hotstar, HBO Max as well as local TV content (including C More in Sweden).
2. Social Media: including key social networking Apps such as WhatsApp, Facebook, Facebook Messenger, Snapchat, Twitter, Instagram, Pinterest & LINE.
3. Music streaming: including Music streaming services such as Apple Music, Spotify & Deezer.
The survey found that In Developed markets, MNOs are typically offering a Content Bundle as part of a premium bundle. Selected MNOs are providing access to video streaming services to support a high price point.
In Emerging markets, MNOs are typically offering a Content Bundle as a specific Pre Pay bundle with a range of specific types of content. According to a report published in March 2021 by the Motion Picture Association that the number of streaming service subscriptions passed 1 billion worldwide for the first time in 2020, highlighting massive growth in Hollywood’s direct-to-consumer business as the COVID-19 pandemic kept moviegoers glued to their sofas. This research reveals that a number of operators have introduced more content since the arrival of Covid-19.
The survey covers Telecomspricing has surveyed the Content Bundles offered in 14 country markets worldwide, examples from a total of 43 operators.
Introduction – An overview of the Types of Content Bundles being offered
The types of Content Bundles being offered in Emerging Markets
The types of Content Bundles being offered in Developed Markets
Conclusions – The changes in the use of Content Bundles
Appendix 1 – A list of the MNOs included in this report
Appendix 2 - The currencies & exchange rates used in this report (converted into USD $1)
The types of Content Bundles being offered in Emerging Markets
The types of Content Bundles being offered in Developed Markets
Conclusions – The changes in the use of Content Bundles
Appendix 1 – A list of the MNOs included in this report
Appendix 2 - The currencies & exchange rates used in this report (converted into USD $1)
LIST OF FIGURES
Figure 1 – A picture showing the TIM Pre Top plan with Deezer Go & WhatsApp bundle – Brazil
Figure 2 – A graphic showing the content Apps on the Reliance Jio Post Pay Plus plans – India
Figure 3 – A table showing the VI (VodafoneIdea) Post Pay plans with bundles of Disney+ Hotstar content – India
Figure 4 – A graphic showing the 3GoPlay gaming portal service – Indonesia
Figure 5 – A picture showing the Ooredoo Kartu Perdana Freedom Internet – Indonesia
Figure 6 – A picture showing the Ooredoo IM3 Freedom U plans – Indonesia
Figure 7 – A graphic showing the Telkomsel Disney+ Hotstar & mobile internet services – Indonesia
Figure 8 – A graphic showing the Telkomsel UnlimitedMAX plans – Indonesia
Figure 9 – A graphic showing the AT&T Armalo plan – Mexico
Figure 10 – A graphic showing the AT&T Armalo 3 GB plan –Mexico
Figure 11 – A graphic showing the AT&T Mexico Pre Pay bundles – Mexico
Figure 12 – A web banner showing the Movistar Mexico Pre Pay recharge benefits
Figure 13 – A web graphic showing the Movistar Post Pay video promotion – Mexico
Figure 14 – A banner advertisement showing the Telcel Pre Pay promotion – Mexico
Figure 15 – A picture showing the Zong Mobile 1 Hour YouTube promotion offer - Pakistan
Figure 16 – A table showing the Zong Mobile plans eligible for the YouTube 1 hour promotion
Figure 17 – A picture showing the Zong Monthly Social Bundle – Pakistan
Figure 18 – A panel showing the Free Facebook promotion offered by JAZZ – Pakistan
Figure 19 – A banner advertisement showing the Smart 1 GB/day streaming promotion - Philippines
Figure 20 – A screenshot showing the Smart Signature Plans+ with Apple Music (6m) & NETFLIX
Figure 21 – A graphic showing selected MTN Black Friday plan promotions with content bundles
Figure 22 – A graphic showing the Telkom Social Bundles available – South Africa
Figure 23 – A picture showing the YouSee Musik streaming service opening website – Denmark
Figure 24 – A picture showing the TV streaming options for SFR – France
Figure 25 – A banner advertisement showing the O2 TV streaming service – Germany
Figure 26 – A graphic showing the bundle of Netflix with 5G 1010 plan – Hong Kong
Figure 27 – A image showing the Telia Norway 150 Mbps plan with HBO Max streaming content – Norway
Figure 28 – A picture showing the C More TV streaming service offered by Telia – Sweden
Figure 29 – A picture showing the Telenor Sweden TV streaming half-price promotion – Sweden
Figure 30 – EE UK offers a range of Smart Benefits as add-ons for Premium Post Pay plans – UK
Figure 31 – A web graphic showing the HBO Max TV streaming bundle with the Cricket Wireless USD $60 plan - USA
Figure 32 – A web graphic showing the Metro by T-Mobile Music Unlimited streaming – USA
Figure 33 – A graphic showing the Verizon Get More Unlimited Plan Perks – USA
Figure 34 – A table showing the types of Content Bundles being provided by MNOs worldwide
Figure 35 – A table showing a list of the MNOs used in this report
Figure 36 – A table showing the currencies used in the report converted into USD $
Figure 1 – A picture showing the TIM Pre Top plan with Deezer Go & WhatsApp bundle – Brazil
Figure 2 – A graphic showing the content Apps on the Reliance Jio Post Pay Plus plans – India
Figure 3 – A table showing the VI (VodafoneIdea) Post Pay plans with bundles of Disney+ Hotstar content – India
Figure 4 – A graphic showing the 3GoPlay gaming portal service – Indonesia
Figure 5 – A picture showing the Ooredoo Kartu Perdana Freedom Internet – Indonesia
Figure 6 – A picture showing the Ooredoo IM3 Freedom U plans – Indonesia
Figure 7 – A graphic showing the Telkomsel Disney+ Hotstar & mobile internet services – Indonesia
Figure 8 – A graphic showing the Telkomsel UnlimitedMAX plans – Indonesia
Figure 9 – A graphic showing the AT&T Armalo plan – Mexico
Figure 10 – A graphic showing the AT&T Armalo 3 GB plan –Mexico
Figure 11 – A graphic showing the AT&T Mexico Pre Pay bundles – Mexico
Figure 12 – A web banner showing the Movistar Mexico Pre Pay recharge benefits
Figure 13 – A web graphic showing the Movistar Post Pay video promotion – Mexico
Figure 14 – A banner advertisement showing the Telcel Pre Pay promotion – Mexico
Figure 15 – A picture showing the Zong Mobile 1 Hour YouTube promotion offer - Pakistan
Figure 16 – A table showing the Zong Mobile plans eligible for the YouTube 1 hour promotion
Figure 17 – A picture showing the Zong Monthly Social Bundle – Pakistan
Figure 18 – A panel showing the Free Facebook promotion offered by JAZZ – Pakistan
Figure 19 – A banner advertisement showing the Smart 1 GB/day streaming promotion - Philippines
Figure 20 – A screenshot showing the Smart Signature Plans+ with Apple Music (6m) & NETFLIX
Figure 21 – A graphic showing selected MTN Black Friday plan promotions with content bundles
Figure 22 – A graphic showing the Telkom Social Bundles available – South Africa
Figure 23 – A picture showing the YouSee Musik streaming service opening website – Denmark
Figure 24 – A picture showing the TV streaming options for SFR – France
Figure 25 – A banner advertisement showing the O2 TV streaming service – Germany
Figure 26 – A graphic showing the bundle of Netflix with 5G 1010 plan – Hong Kong
Figure 27 – A image showing the Telia Norway 150 Mbps plan with HBO Max streaming content – Norway
Figure 28 – A picture showing the C More TV streaming service offered by Telia – Sweden
Figure 29 – A picture showing the Telenor Sweden TV streaming half-price promotion – Sweden
Figure 30 – EE UK offers a range of Smart Benefits as add-ons for Premium Post Pay plans – UK
Figure 31 – A web graphic showing the HBO Max TV streaming bundle with the Cricket Wireless USD $60 plan - USA
Figure 32 – A web graphic showing the Metro by T-Mobile Music Unlimited streaming – USA
Figure 33 – A graphic showing the Verizon Get More Unlimited Plan Perks – USA
Figure 34 – A table showing the types of Content Bundles being provided by MNOs worldwide
Figure 35 – A table showing a list of the MNOs used in this report
Figure 36 – A table showing the currencies used in the report converted into USD $
