Web Analytics: Market Research Report

June 2012 | 461 pages | ID: W03141430F9EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Web Analytics in US$ Million.

The market for Web Analytics in this report is analyzed by the following Category and Service Types: Web Analytics Category - Hosted Web Analytics, Licensed Web Analytics; Web Analytics Service Type - Service Fees, Maintenance Fees, and Others.

The report provides separate comprehensive analytics for the US, Canada, Europe, Asia-Pacific and Rest of World.

Annual estimates and forecasts are provided for the period 2010 through 2018.

A six-year historic analysis is also provided for these markets.

The report profiles 88 companies including many key and niche players such as Adobe Systems Incorporated, ComScore Inc., Fireclick, Inc., GoStats, IBM Corporation, Intlock Ltd., Logaholic BV, Metasun Software Corporation, Nabler Web Solutions Pvt.Ltd., Opentracke, Shiny SRL, Tealeaf Technology, Inc., Twitter, Inc., Webtrends, Inc., Google, Inc., and Yahoo! Inc.

Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based upon search engine sources in the public domain.

Contents

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Web Analytics Category
Hosted Web analytics
Licensed Web analytics
Web Analytics Service Type
Service Fees
Maintenance Fees
Others

II. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

Changing Marketing Landscape: A Business Case for Web Analytics
Key Statistical Data

Table 1. Global Recent Past, Current & Future Analysis for Digital Media Marketing by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2012 and 2018 (includes corresponding Graph/Chart)

Table 2. Global Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2012 and 2018 (includes corresponding Graph/Chart)

Table 3. Global Advertising Industry (2011): Percentage Share Breakdown of Ad Spends by Media Formats (includes corresponding Graph/Chart)

Table 4. Worldwide Internet Market (2011): Breakdown of Number of Internet Users (in Million) by Region (includes corresponding Graph/Chart)

Table 5. Worldwide Internet Market (2011): Breakdown of Internet Penetration Rates (in %) by Region (includes corresponding Graph/Chart)

Implications of Web Analytics against an Interactive Backdrop
Market Dynamics: An Insight
Recession and Beyond
Outlook
Online advertising Market – Driving the Marketplace
Key Statistical Information

Table 6. World Online Advertising Market (2011): Percentage Share Breakdown of Online Ad Spends by Geographic Region (includes corresponding Graph/Chart)

Table 7. Global Market for Online Advertising: (2011): Percentage Breakdown of Revenues for Mode/ Format- Search, Display and Other Modes/ Formats (includes corresponding Graph/Chart)

Web Analytics Tops Online Retailer’s Priority List

Table 8. World 5-Year Perspective for B2C e-Commerce Market by Geographic Region: Percentage Breakdown of Value Sales for US, Canada, Europe, Asia-Pacific (including Japan) and Rest of World Markets for Years 2011 & 2015 (includes corresponding Graph/Chart)

Quality Of Data To Determine the Effectiveness of Web Analytical Tools
Noteworthy Trends and Issues
Focus Increases on Real-Time Analytics
Market Continues to Favor On-Demand Model
Privacy Issues: A Cause of Concern
Channel Integration: Key to Success in the Marketplace
Free Analytics: Still a Major Threat
Multi-Channel Analytics: Gaining Importance in the Digital Space
Social Media Campaign Analytics: New Flavor in the Analytical Space
Key Statistical Data

Table 9. Worldwide Online Social Network Ad Spending in US$ Million for Years 2006 through 2011 (includes corresponding Graph/Chart)

Popular Social Media Tools (2011): Ranking based on Usage

Table 10. World Facebook Population (2011): Percentage Share Breakdown by Region- Asia-Pacific, North America, Europe and Rest of World (includes corresponding Graph/Chart)

2.PRODUCT OVERVIEW

Web Analytics: A Conceptual Definition
How Does Web Analytics Help Online Business?
Categories of Web Analytics
Off-site web analytics technologies
Web server log file analysis
Page Tagging Technology
Packet sniffing technology
IP Geolocation Technology
Click analytics
Customer lifecycle analytics
On-site web analytics
Visitor:
Page View:
Visits/Sessions:
Referring Sites:
Bounce rate/Exit Pages:
Keywords and Phrases:
Deliver Models for Web Analytics
Classification of Service Type

3.PRODUCT/SERVICE LAUNCHES

Anametrix Launches InstaVista 3.0 Business Analytics Solution
Anametrix Introduces SiteVantage™ Web Analytics Solution
IBM Introduces Web Analytics And Digital Marketing Optimization Suite
Argus Insights Unveils Consumer Innovation Analytics
Twitter to Launch New Web Analytics Tool
Lunexa Unveils Web Analytics Version 2.0
Intlock Launches New CardioLog 2011
comScore Unveils Segment Metrix 2.0™
comScore Introduces comScore Digital Analytix™
IBM Releases Cloud-Based Software
Logaholic Releases Logaholic Web Analytics 3.0 Version
Personyze Launches SaaS Solution
Microsoft to Launch Microsoft Silverlight Analytics Framework
Franklin Covey Unveils ‘The Speed of Trust Analytics' Web Analytics Solution
ClickTale Launches ClickTale Web Analytics Dashboard
Overstat Introduces Web Analytics Solution
Intlock Introduces Cardiolog Standard Web Analytics for SharePoint
Nabler Web Solutions Introduces MapMyLead Web Analytics Solution
Intlock Unveils CardioLog 2010
InSight Offers InSight for SharePoint
Opentracker Unveils Developer Web API
Kampyle Deploys Solutions Through AppExchange
Coremetrics Rolls Out Coremetrics Analytics™ 2010 Online Marketing Platform
Personyze Integrates with Google Adwords
Unica Introduces Unica Interactive Marketing OnDemand

4.RECENT INDUSTRY ACTIVITY

iLoop Mobile Inks Partnership Agreement with Webtrends
Tealeaf® Takes Over Overstat
Webtrends Acquires Reinvigorate

8 TO INFINITY AND SMARTERTOOLS RENEW PARTNERSHIP

Yahoo! And Omnicom to Work Together
Paragon Consulting Partners with Bridgeline Digital
Web Analytics Demystified Partners with Keystone Solutions
Obscene Interactive to Ink Letter of Intent with Web Analytics Firm
Hub'Sales Inks Partnership Agreement with Anametrix®
comScore Takes Over Nexius Products Division
IBM Acquires Coremetrics
comScore Acquires Nedstat
IBM Acquires Unica
Handy Networks and SmarterTools Renew Partnership
William Hill Online Chooses Web Analytics Solution from Unica
The San Diego Union-Tribune Selects InstaVista Platform from Anametrix
Unica Enhances Unica NetInsight OnDemand Solution
American Technology Services and Bridgeline Digital Enter into Partnership
Adobe Systems to Take Over Day Software Holding
Twitter Takes Over Smallthought Systems
Omniture and Kampyle Integrate Bilaterally for Web Analytics Solution
IQ Workforce Enters into Partnership with Web Analytics Demystified for Web Analytics Resource Hiring
Kampyle and Nedstat Enter into Partnership to Integrate Web Analytics Capabilities
Deutsche Telekom Selects AT Internet Web Analytics Solution
Paddy Power Selects Unica NetInsight OnDemand
CareerBuilder.com Procures Omniture SiteCatalyst
Terra Networks Selects Omniture SiteCatalyst
U-Haul Selects Customer Experience Management Solutions of Tealeaf®
comScore Signs Definitive Agreement to Acquire Certifica
Web Analytics Demystified Forms Partnership with Sapient Interactive
Adobe Systems Acquires Omniture
IBM Takes Over SPSS
Omniture Enters into Partnership with comScore
Coremetrics Provides Coremetrics Explore™ and Coremetrics Analytics™ to Virgin Holidays

5.FOCUS ON SELECT PLAYERS

Adobe Systems Incorporated (US)
ComScore Inc (US)
Fireclick, Inc. (US)
GoStats (US)
IBM Corporation (US)
Intlock Ltd. (US)
Logaholic BV (Netherlands)
Metasun Software Corporation (Canada)
Nabler Web Solutions Pvt. Ltd. (India)
Opentracker (Netherlands)
Shiny SRL (Italy)
Tealeaf Technology, Inc. (US)
Twitter, Inc. (US)
Webtrends, Inc. (US)
Google, Inc. (US)
Yahoo! Inc. (US)

6.GLOBAL MARKET PERSPECTIVE

Table 11. World Recent Past, Current & Future Analysis for Web Analytics Software by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

Table 12. World Historic Review for Web Analytics Software by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

Table 13. World 15-Year Perspective for Web Analytics Software by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific and Rest of World Markets for Years 2004, 2011 & 2018 (includes corresponding Graph/Chart)

Table 14. World Recent Past, Current & Future Analysis for Web Analytics by Category – Licensed Web Analytics and Hosted Web Analytics Market Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

Table 15. World Historic Review for Web Analytics by Category – Licensed Web Analytics and Hosted Web Analytics Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

Table 16. World 15-Year Perspective for Web Analytics by Category – Percentage Breakdown of Revenues for Licensed Web Analytics and Hosted Web Analytics Market for Years 2004, 2011 & 2018 (includes corresponding Graph/Chart)

Table 17. World Recent Past, Current & Future Analysis for Web Analytics Service Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

Table 18. World Historic Review for Web Analytics Service Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

Table 19. World 15-Year Perspective for Web Analytics Service Fees by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific and Rest of World Markets for Years 2004, 2011 & 2018 (includes corresponding Graph/Chart)

Table 20. World Recent Past, Current & Future Analysis for Web Analytics Maintenance Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

Table 21. World Historic Review for Web Analytics Maintenance Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

Table 22. World 15-Year Perspective for Web Analytics Maintenance Fees by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific and Rest of World Markets for Years 2004, 2011 & 2018 (includes corresponding Graph/Chart)

Table 23. World Recent Past, Current & Future Analysis for Other Web Analytics Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

Table 24. World Historic Review for Other Web Analytics Fees by Geographic Region – US, Canada, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

Table 25. World 15-Year Perspective for Other Web Analytics Fees by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific and Rest of World Markets for Years 2004, 2011 & 2018 (includes corresponding Graph/Chart)

III. MARKET

1.THE UNITED STATES

A. Market Analysis
Outlook
Market Overview
Product/Service Launches
Strategic Corporate Developments
Select Players
B. Market Analytics

Table 26. The US Recent Past, Current and Future Analysis for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

Table 27. The US Historic Review for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

Table 28. The US 10-Year Perspective for Web Analytics Software by Service Type – Percentage Breakdown of Revenues for Service Fees, Maintenance Fees and Others Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart)

2.CANADA

A. Market Analysis
Outlook
Metasun Software Corporation – A Key Player
B. Market Analytics

Table 29. Canadian Recent Past, Current and Future Analysis for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

Table 30. Canadian Historic Review for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

Table 31. Canadian 10-Year Perspective for Web Analytics Software by Service Type –Percentage Breakdown of Revenues for Service Fees, Maintenance Fees and Others Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart)

3.EUROPE

A. Market Analysis
Outlook
Strategic Corporate Developments
Select Players
B. Market Analytics

Table 32. European Recent Past, Current and Future Analysis for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

Table 33. European Historic Review for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

Table 34. European 10-Year Perspective for Web Analytics Software by Service Type – Percentage Breakdown of Revenues for Service Fees, Maintenance Fees and Others Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart)

4.ASIA-PACIFIC

A. Market Analysis
Outlook
Product/Service Launch
Nabler Web Solutions Pvt. Ltd. – A Key Player
B. Market Analytics

Table 35. Asia-Pacific Recent Past, Current and Future Analysis for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

Table 36. Asia-Pacific Historic Review for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

Table 37. Asia-Pacific 10-Year Perspective for Web Analytics Software by Service Type – Percentage Breakdown of Revenues for Service Fees, Maintenance Fees and Others Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart)

5.REST OF WORLD

A. Market Analysis
Outlook
Strategic Corporate Development
B. Market Analytics

Table 38. Rest of World Recent Past, Current and Future Analysis for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

Table 39. Rest of World Historic Review for Web Analytics Software by Service Type – Service Fees, Maintenance Fees and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

Table 40. Rest of World 10-Year Perspective for Web Analytics Software by Service Type – Percentage Breakdown of Revenues for Service Fees, Maintenance Fees and Others Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled:
The United States (58)
Canada (3)
Europe (21)
- Germany (3)
- The United Kingdom (6)
- Italy (2)
- Spain (1)
- Rest of Europe (9)
Asia-Pacific (Excluding Japan) (2)
Middle East (4)