Smartphone Apps: Market Research Report

September 2011 | 504 pages | ID: SB7145AF697EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Smartphone Apps in US$ Million by the following product categories: Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management & Productivity Apps, and Others.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.

Annual estimates and forecasts are provided for the period 2008 through 2017.

The report profiles 45 companies including many key and niche players such as Appia, AppCity, Apple, Inc., GetJar, Google, Inc., Handmark Inc., MobiHand, Inc., Nokia Corporation, Research In Motion, and Samsung Electronics Co., Ltd.

Market data and analytics are derived from primary and secondary research.

Company profiles are mostly extracted from URL research and reported select online sources.

Contents

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

1. GAMING APPS

2. ENTERTAINMENT APPS

3. WELLNESS & EVERYDAY APPS

4. MONEY MANAGEMENT & PRODUCTIVITY APPS

5. OTHERS

2.INDUSTRY OVERVIEW

Earth - A Planet of the Apps: A Curtain Raiser
More Smartphones Equals More Smartphone Apps
Smartphone Business Apps On the Rise: Why?
Opportunity Indicators: Android, the Leading Smartphone Platform

Table 1. Worldwide Market for Smartphones (2009 & 2011E): Percentage Market Share Breakdown of Unit Shipments by Leading Operating Systems (includes corresponding Graph/Chart)

Table 2. World Market for Smartphones (2010): Breakdown of Sales Figures in Thousand Units by Geographic Region/Country (includes corresponding Graph/Chart)

Table 3. US Market for Smartphone Applications (2010): Proportion of Smartphone Users (%) by Number of Applications Downloaded & Installed on Smartphones (includes corresponding Graph/Chart)

The Current State of the Smartphone Apps Market: A Review
A Straight Talk About the Apps Future
Market Share Statistics:

Table 4. World Smartphone Apps Market (2009 & 2015E): Percentage Market Share Breakdown of Apps by Smartphone Platform (includes corresponding Graph/Chart)

Market Trends & Issues: A Primer
Mobile Apps: A Beneficiary of the Changing Role Mobile Phones: A Primer
Gen X Mobile Phone Users Inspire Development of Innovative Software Apps
Sanguine Climate in Smartphones Market Bodes Well for Apps…
App Culture More Pronounced in the Developed Markets
Low Cost, Convenience & Ease of Use Drive Market Adoption
Changing Customer Perception & Growing Awareness Encourage Growth
Digital Lifestyles will Perk Smartphone App Sales
Strong Uptake Forecasted Among Commercial/Corporate Subscribers
Benefits Accorded to Business Users
Smartphone Apps and SaaS Intersect
Mushy Teens Also On the Radar
Rise of Multi-Channel App Strategy
Cost of Creating Apps
App Helps Lower Churn Rate Among Service Providers
Service Providers Wield Apps As a Tool for Differentiation
Service Providers Continue to Push the Boundaries of Apps
Free Smartphone Apps: Competitor or Complementary?

Table 5. Percentage Share Breakdown of Major App Stores Offering by Paid Apps and Free Apps (includes corresponding Graph/Chart)

Mobile Marketing: Media World Clamber on to the Mobile Bandwagon
Medical Apps: Where Health Meets Technology
Health Apps Usage for Expectant Mothers and New Born Increasing
FDA Likely to Introduce Regulations For Medical App
Automotive Apps On the Move
Mobile App Stores Evolve From Walled Garden Models to Open Garden Models
Competition Heats Up
Despite Stiff Competition, Apple’s App Store Emerges Tall Over the Horizon
Can Google Reiterate Its Android OS Success With Apps?
RIM Strengthens Grip On the Application Market
Independent App Stores Alter Market Strategy
Mobile Operators Join the Fray

Table 6. Breakdown of Number of Available Applications & Cumulative Downloads for Major App Stores As of July 2011 (includes corresponding Graph/Chart)

Challenges to Reckon With...
Shortage of Wireless Spectrum
Lack of Quality Apps
Lack Of Marketing Push
Risks Associated With Smartphone Apps In Organizations
Industry Still Underprepared to Tackle Security Concerns
Final Frontiers
Mobile Web Browser: A Future Threat to Mobile Apps Market?
Can BlackBerry PlayBook Browser Supplant Mobile App Use?
Outlook

3.PRODUCT OVERVIEW

Introduction
Gaming Apps
Entertainment Apps
Wellness & Everyday Apps
Money Management & Productivity Apps
Others
Developing a Smartphone App
The Value Chain For Mobile App Market
Revenue Model For Apps

4.PRODUCT INNOVATIONS/INTRODUCTIONS

Crunchyroll, Marvelous Entertainment Launch Smartphone Apps
iFree Showcases Cutting-Edge Smartphone Apps
Handmark to Launch Apps for BlackBerry 6
Telecom Italia Unveils TIM store
UGO Entertainment Unveils GameVideos Mobile Application
Lee Enterprises to Launch Mobile Apps for Media Properties
Telstra Intends to Launch Applications on Android Market
Handmark Introduces Twitter Application for Android Platform
Amazon and Research In Motion Introduces Amazon MP3
Nokia and Skype Unveils Skype for Symbian
Sony Europe to Launch PlayStation App for Android and iPhone Platforms
Mercedes-Benz Launches MIP Connectivity System
Rogers Media Introduces Rogers Sportsnet App
OnStar and Chevrolet Rolls Out New Mobile App
Digital Journal Teams up with Polar Mobile for Introducing Smartphone Apps
Polar Mobile and WWF-Canada Team Up to Launch Smartphone Apps
Agilysys Introduces Mobile ResNet App
Astellas Pharma Launches Smartphone App for Cardiac Imaging Test
Nokia to Launch Foursquare App for Symbian Smartphones
Adidas Launches miCoach Fitness Tracking App
OnStar Extends Smartphone App Technology
Google Korea Introduces Smartphone Apps for Android Smartphones
Borders Unveils e-bookstore Smartphone Apps
AppCity.com Introduces Online Mobile Apps Store
Chrysler Group to Launch Mobile Vehicle-Information Apps
Blueworld Communities Introduces Afridoctor Smartphone App
Polar Mobile Rolls Out BlackBerry® Super Apps
Integrated Document Solutions Unveils iPhone Mobile Apps
Motorola Launches ShoutOUT App on Motorola Droid
rentals.com Launches Smartphone Apps
National Football Post Partners and Handmark® to Launch NFP Mobile Apps for Pro-Football Fans
AFP and Handmark® Introduce AFP Mobile News for BlackBerry® Platform
Handmark Introduces TweetCaster for BlackBerry Smartphones
Handmark and PinStack.com to Launch New Mobile Apps
Handmark Launches Express News for Android Platform
Handmark and Thomson Reuters Launch New App for BlackBerry Smartphones
MobiHand Launches On-Device Windows Mobile App Store
MobiHand Introduces On-Device App Store Client for Blackberry
Orange Unveils App Store In France and the UK
Orange Unveils Widget Services
Telefonica Unveils App Store
Telstra Introduces SurfKit Mobile Internet Platform
Samsung Introduces Samsung Mobile Widget SDK for TouchWiz User Interface
Google Rolls Out Google Voice Apps for BlackBerry and Android Platforms
IBM Unveils New Apps for Smartphones
Google to Introduce BlackBerry Google Apps Connector
Pittsburg Steelers Introduce Steelers Game Day Plus App
Registered Express Incorporates Android Smartphone and iPhone Apps

5.RECENT INDUSTRY ACTIVITY

Pocketgear Rebrands as Appia
Research In Motion Opens BlackBerry App World™ Portal to Accept BlackBerry® PlayBook™ Apps
SplashData Takes Over Iambic
PocketGear Takes over Handango
Zolstice and ExitCare Team up to Develop Smartphone Apps
HP to Offer Free Download Demo of ePrint
Samsung to Launch App Store
Pinch Media and Flurry to Merge Operations
University of Michigan Researchers Develop PowerTutor Smartphone App

6.FOCUS ON SELECT PLAYERS

Appia (USA)
AppCity (France)
Apple, Inc. (USA)
GetJar (USA)
Google, Inc. (USA)
Handmark Inc (USA)
MobiHand, Inc. (USA)
Nokia Corporation (Finland)
Research In Motion (Canada)
Samsung Electronics Co., Ltd (South Korea)

7.GLOBAL MARKET PERSPECTIVE

Table 7. Global Recent Past, Current & Future Analysis for Smartphone Apps by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 8. Global 10-Year Perspective for Smartphone Apps by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

Table 9. World Recent Past, Current & Future Analysis for Gaming Apps by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 10. World 10-Year Perspective for Gaming Apps by Geographic Region – Percentage Share Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

Table 11. World Recent Past, Current & Future Analysis for Entertainment Apps by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 12. World 10-Year Perspective for Entertainment Apps by Geographic Region – Percentage Share Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

Table 13. World Recent Past, Current & Future Analysis for Wellness & Everyday Apps by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 14. World 10-Year Perspective for Wellness & Everyday Apps by Geographic Region – Percentage Share Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

Table 15. World Recent Past, Current & Future Analysis for Money Management/Productivity Apps by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 16. World 10-Year Perspective for Money Management/Productivity Apps by Geographic Region – Percentage Share Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

Table 17. World Recent Past, Current & Future Analysis for Other Apps by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 18. World 10-Year Perspective for Other Apps by Geographic Region – Percentage Share Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

8.THE UNITED STATES

A. MARKET ANALYSIS

Apps Revolutionize the US Infotainment Market
Product Launches
Strategic Corporate Developments
Select US Players

B. MARKET ANALYTICS

Table 19. US Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 20. US 10-Year Perspective for Smartphone Apps by Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

9.CANADA

A. MARKET ANALYSIS

Market Overview
Product Launches
Strategic Corporate Development
Research In Motion – A Key Player

B. MARKET ANALYTICS

Table 21. Canadian Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 22. Canadian 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

10.JAPAN

A. MARKET ANALYSIS

Product Launch

B. MARKET ANALYTICS

Table 23. Japanese Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 24. Japanese 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

11.EUROPE

A. MARKET ANALYSIS

Market Overview
Product Launches
Strategic Corporate Development

B. MARKET ANALYTICS

Table 25. European Recent Past, Current & Future Analysis for Smartphone Apps by Region/ Country – France, Germany, Italy, UK and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 26. European 10-Year Perspective for Smartphone Apps by Country/Region – Percentage Share Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

Table 27. European Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 28. European 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

11A.FRANCE

A. MARKET ANALYSIS

Product Launch
AppCity – A Key Player

B. MARKET ANALYTICS

Table 29. French Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 30. French 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

11B.GERMANY

A. MARKET ANALYSIS

Market Share Statistics:

Table 31. German Smartphone App Users (2010): Percentage Share Breakdown by Average Spending on Smartphone Apps (includes corresponding Graph/Chart)

Product Launch

B. MARKET ANALYTICS

Table 32. German Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 33. German 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

11C.ITALY

A. MARKET ANALYSIS

Product Launch

B. MARKET ANALYTICS

Table 34. Italian Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 35. Italian 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

11D.THE UNITED KINGDOM

A. MARKET ANALYSIS

Market Overview
Product Launches

B. MARKET ANALYTICS

Table 36. UK Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 37. UK 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

11E.REST OF EUROPE

A. MARKET ANALYSIS

Product Launches
Nokia Corporation - A Key Player

B. MARKET ANALYTICS

Table 38. Rest of Europe Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 39. Rest of Europe 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

12.ASIA-PACIFIC

A. MARKET ANALYSIS

Market Overview
China-The Hotbed for Smartphone Apps
Dominance of Local Players
Apps Provide Opportunity for Automotive Manufacturers
Product Launches
Samsung Electronics Co., Ltd – A Key Player in South Korea

B. MARKET ANALYTICS

Table 40. Asia-Pacific Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 41. Asia-Pacific 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

13.LATIN AMERICA

Market Analysis

Table 42. Latin America Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 43. Latin America 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

14.REST OF WORLD

A. MARKET ANALYSIS

Product Launch

B. MARKET ANALYTICS

Table 44. Rest of World Recent Past, Current & Future Analysis for Smartphone Apps by Product Category - Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/ Productivity Apps, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 45. Rest of World 10-Year Perspective for Smartphone Apps by Product Category - Percentage Breakdown of Value Sales for Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management/Productivity Apps, and Others Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

Competitive Landscape
Total Companies Profiled:
Region/CountryPlayers
The United States
Canada
Japan
Europe
France
Germany
The United Kingdom
Italy
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)