Reality Racing Inc. Due Diligence Report Including Financial, SWOT, Competitors and Industry Analysis

Date: May 15, 2018
Pages: 50
US$ 499.00
Reality Racing Inc. Due Diligence Report Including Financial, SWOT, Competitors and Industry Analysis
Publisher: BAC Reports
Report type: Strategic Report
Delivery: E-mail Delivery - PDF (on default),
Hard Copy Mail Delivery (+US$ 190.00)
ID: R9A568519B6BEN

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Reality Racing Inc. Due Diligence Report Including Financial, SWOT, Competitors and Industry Analysis
Reality Racing Inc. Due Diligence Report provides a complete overview of the company’s affairs. All available data is presented in a comprehensive and easily accessed format. The report includes financial and SWOT information, industry analysis, opinions, estimates, plus annual and quarterly forecasts made by stock market experts. The report also enables direct comparison to be made between Reality Racing Inc. and its competitors. This provides our Clients with a clear understanding of Reality Racing Inc. position in the Media Industry.

  • The report contains detailed information about Reality Racing Inc. that gives an unrivalled in-depth knowledge about internal business-environment of the company: data about the owners, senior executives, locations, subsidiaries, markets, products, and company history.
  • Another part of the report is a SWOT-analysis carried out for Reality Racing Inc.. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.
  • The Reality Racing Inc. financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. This sort of company's information will assist and strengthen your company’s decision-making processes.
  • In the part that describes Reality Racing Inc. competitors and the industry in whole, the information about company's financial ratios is compared to those of its competitors and to the industry. The unique analysis of the market and company’s competitors along with detailed information about the internal and external factors affecting the relevant industry will help to manage your business environment. Your company’s business and sales activities will be boosted by gaining an insight into your competitors’ businesses.
  • Also the report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. Such information creates your awareness about principal trends of Reality Racing Inc. business.

About Reality Racing Inc., Inc., (the Company) a Nevada corporation, was incorporated in Nevada in 1998, under the name ‘Mall of Fame, Inc’. and changed its name in 1998 to ‘Famous Internet Mall, Inc’. The company is a development stage company. The Company was formed for the purpose of creating and designing an interactive web site that would allow the public access to an Internet shopping mall to market and sell the products and/or services of celebrities.

The Company is a network marketing company with a broad customer base, a scaleable business model and a sophisticated core-technology. This enables the Company to provide a range of market offerings, including: a business opportunity for network marketing specialists to sell discounted products and services into both commercial (B2B) and consumer (B2C) markets, and a software application for on-line advertisers to reach specific user groups.


The Company's B2C model is designed to produce a number of income streams based upon recruiting, motivating and managing a large-scale community of members across Europe both on-line (Consumers) and off-line (Network Marketing Distributors), trading a range of consumer-based products and services. The applications also provide an opportunity for complementary commercial organizations who have not developed their own technology as a channel to market. These organizations may be able to achieve improved market penetration by using the Company's established services. With the ability to build an off-line presence with independent distributors as well as an on-line community, the Company believes that it has moved towards its goal of positioning itself as a dynamic portal.

The Company is currently offering the following products:

The Bargain Lounge - A group buying portal managed by one of the Company's strategic partners that enables the Company's members to purchase highly discounted products directly from the strategic partner. Most of the products offered through the Bargain Lounge are brand name consumer products and include computers, home entertainment devices, jewelry, furniture and health and beauty products. The Company generates revenues through the Bargain Lounge by sales commissions paid by the strategic partner offering the products.

BubbleCentres - A customized website personalized for independent distributors of the products offered through the Bargain Lounge aimed at assisting them in carrying out sales, marketing and administration activities for their individual distributors. The Company generates revenues through the BubbleCentres by charging the businesses an annual sign-up fee that will provide these entities with a registration and their own BubbleCentres. The independent distributors, or BubblePros, who sign up for the BubbleCentres share in the commissions generated by the Company to the extent that any purchases are made through their websites.

In addition, the Company intends to introduce a second-generation search engine and dedicated business directory listing before the end of June 2001. This search engine has been developed in association with a software development company and gives both surfers and businesses a faster and more direct access to each other compared to conventional search facilities.

The Company's B2B model is based upon achieving a regular, growing annual income flow through the sales of core application software and licensing of its advanced technology. Under this model, the Company offers the following:

SmartBubble - A fully customizable PDO (permanent desktop object) that is an executable file and easily hosted on a web site and that can be integrated into a company's current service. It may be distributed to users through banners, text links, placement on CD-ROMs or bundled with other software. The SmartBubble offers a powerful search engine, email, free software and downloads, chat room, competitions, an Internet Guide and a bargain lounge, offering an array of products and services. It tracks users' online activity and enables websites to deliver ads, network alerts and personalized content to them, regardless of where the users may be on the web. It is able to incorporate a site's branding, products, services and content partnerships. It helps to maximize revenue from users when they are away from a site as well as building a rich profile of their behavior and interests. The Company believes that market segments that would benefit from the SmartBubble software are ISPs (Internet service providers), Content Providers and E-commerce enablers. The benefits to them are increased revenue generation through targeted banner advertising, E-commerce revenue sharing, permission-based email campaigns and software/content distribution, i.e., charging users for the SmartBubble.

SmartBubble Logic - The advanced profiling technology that fuels the Company's software that can be readily implemented as a complete or an integrated component of any existing business software application. The same market segments utilizing SmartBubble have the option to use the SmartBubble Logic in conjunction with the PDO.

The above Company Fundamental Report is a half-ready report and contents are subject to change.
It means that we have all necessary data in our database to prepare the report but need 2-3 days to complete it. During this time we are also updating the report with respect to the current moment. So, you can get all the most recent data available for the same price. Please note that preparation of additional types of analyses requires extra time.




1.1. Key facts
1.2. Financial Performance
1.3. Key Executives
1.4. Ownership and Major Holders
1.5. Company History


2.1. Business Description
2.2. Major Products and Services
2.3. Markets and Sales Activities
2.4. Locations, Subsidiaries, Operating Units


3.1. Overview
3.2. Strengths
3.3. Weaknesses
3.4. Opportunities
3.5. Threats


4.1. Financial Statements
  4.1.1. Income Statement
  4.1.2. Balance Sheet
  4.1.3. Cash Flow
4.2. Financial Ratios
  4.2.1. Profitability
  4.2.2. Margin Analysis
  4.2.3. Asset Turnover
  4.2.4. Credit Ratios
  4.2.5. Long-Term Solvency
  4.2.6. Growth Over Prior Year
  4.2.7. Financial Ratios Charts
4.3. Stock Market Snapshot


5.1. Reality Racing Inc. Direct Competitors
5.2. Comparison of Reality Racing Inc. and Direct Competitors Financial Ratios
5.3. Comparison of Reality Racing Inc. and Direct Competitors Stock Charts
5.4. Reality Racing Inc. Industry Analysis
  5.4.1. Media Industry Snapshot
  5.4.2. Reality Racing Inc. Industry Position Analysis


6.1. News & PR Activity Analysis
6.2. IR Corporate News
6.3. Marketing News
6.4. Corporate Events


7.1. Experts Opinion
7.2. Experts Estimates



9.1. Political Factors
9.2. Economic Factors
9.3. Social Factors
9.4. Technological Factors
9.5. Environmental Factors
9.6. Legal Factors


10.1. Internal Factor Evaluation Matrix
10.2. External Factor Evaluation Matrix
10.3. Internal External Matrix





Reality Racing Inc. Key Facts
Management Effectiveness
Income Statement Key Figures
Balance Sheet Key Figures
Cash Flow Statement Key Figures
Financial Performance Abbreviation Guide
Reality Racing Inc. Key Executives
Key Executives Biographies1
Key Executives Compensations1
Reality Racing Inc. Major Shareholders
Reality Racing Inc. History
Reality Racing Inc. Products
Revenues by Segment
Revenues by Region
Reality Racing Inc. Offices and Representations
Reality Racing Inc. SWOT Analysis
Yearly Income Statement Including Trends
Income Statement Latest 4 Quarters Including Trends
Yearly Balance Sheet Including Trends
Balance Sheet Latest 4 Quarters Including Trends
Yearly Cash Flow Including Trends
Cash Flow Latest 4 Quarters Including Trends
Reality Racing Inc. Profitability Ratios
Margin Analysis Ratios
Asset Turnover Ratios
Credit Ratios
Long-Term Solvency Ratios
Financial Ratios Growth Over Prior Year
Reality Racing Inc. Capital Market Snapshot
Reality Racing Inc. Direct Competitors Key Facts
Direct Competitors Profitability Ratios
Direct Competitors Margin Analysis Ratios
Direct Competitors Asset Turnover Ratios
Direct Competitors Credit Ratios
Direct Competitors Long-Term Solvency Ratios
Media Industry Statistics
Reality Racing Inc. Industry Position
Company vs. Industry Income Statement Analysis
Company vs. Industry Balance Sheet Analysis
Company vs. Industry Cash Flow Analysis
Company vs. Industry Ratios Comparison
Reality Racing Inc. Consensus Recommendations1
Analyst Recommendation Summary1
Price Target Summary1
Experts Recommendation Trends1
Revenue Estimates Analysis1
Earnings Estimates Analysis1
Historical Surprises1
Revenue Estimates Trend1
Earnings Estimates Trend1
Revenue Revisions1


Reality Racing Inc. Annual Revenues in Comparison with Cost of Goods Sold and Gross Profit
Profit Margin Chart
Operating Margin Chart
Return on Equity (ROE) Chart
Return on Assets (ROA) Chart
Debt to Equity Chart
Current Ratio Chart
Reality Racing Inc. 1-year Stock Charts
Reality Racing Inc. 5-year Stock Charts
Reality Racing Inc. vs. Main Indexes 1-year Stock Chart
Reality Racing Inc. vs. Direct Competitors 1-year Stock Charts
Reality Racing Inc. Article Density Chart

1 – Data availability depends on company’s security policy.
2 – These sections are available only when you purchase a report with appropriate additional types of analyses.
The complete financial data is available for publicly traded companies.

SWOT Analysis

SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is an analytical framework that identifies the internal and external factors that are favorable and unfavorable for a company.

Enhanced SWOT Analysis

Enhanced SWOT is a 3×3 grid that arranges strengths, weaknesses, opportunities and threats into one scheme:

  • How to use the strengths to take advantage of the opportunities?
  • How to use the strengths to reduce likelihood and impact of the threats?
  • How to overcome the weaknesses that obstruct taking advantage of the opportunities?
  • How to overcome the weaknesses that can make the threats a reality?

Upon answering these questions a company can develop a project plan to improve its business performance.

PESTEL Analysis

PESTEL (also termed as PESTLE) is an ideal tool to strategically analyze what influence different outside factors – political, economic, sociocultural, technological, environmental and legal – exert on a business to later chart its long term targets.

Being part of the external analysis when carrying out a strategic assessment or performing a market study, PESTEL gives an overview of diverse macro-environmental factors that any company should thoughtfully consider. By perceiving these outside environments, businesses can maximally benefit from the opportunities while minimizing the threats to the organization.

Key Factors Examined by PESTEL Analysis:

  • Political – What opportunities and pressures are brought by political bodies and what is the degree of public regulations’ impact on the business?
  • Economic – What economic policies, trends and structures are expected to affect the organization, what is this influence’s degree?
  • Sociological – What cultural and societal aspects will work upon the demand for the business’s products and operations?
  • Technological – What impact do the technological aspects, innovations, incentives and barriers have on the organization?
  • Environmental – What environmental and ecological facets, both locally and farther afield, are likely to predetermine the business?
  • Legal – What laws and legislation will exert influence on the style the business is carried out?

IFE, EFE, IE Matrices

The Internal Factor Evaluation matrix (IFE matrix) is a strategic management tool helping audit or evaluate major weaknesses and strengths in a business’s functional areas. In addition, IFE matrix serves as a basis for identifying and assessing relationships amongst those areas. The IFE matrix is utilised in strategy formulation.

The External Factor Evaluation matrix (EFE matrix) is a tool of strategic management that is typically utilised to assess current market conditions. It is an ideal instrument for visualising and prioritising the threats and opportunities a firm is facing.

The essential difference between the above mentioned matrices lies in the type of factors incorporated in the model; whilst the latter is engaged in internal factors, the former deals exceptionally with external factors – those exposed to social, political, economic, legal, etc. external forces.

Being a continuation of the EFE matrix and IFE matrix models, the Internal External matrix (IE matrix) rests upon an investigation of external and internal business factors integrated into one suggestive model.

Porter Five Forces Analysis

The Porter’s five forces analysis studies the industry of operation and helps the company find new sources of competitive advantage. The analysis surveys an industry through five major questions:

  1. What composes a threat of substitute products and services?
  2. Is there a threat of new competitors entering the market?
  3. What is the intensity of competitive rivalry?
  4. How big is the bargaining power of buyers?
  5. How significant is the bargaining power of suppliers?

VRIO Analysis

VRIO stands for Value, Rarity, Imitability, Organization. This analysis helps to evaluate all company’s resources and capabilities and bring them together into one aggregate table that includes:

  • Tangible resources
    • Financial
    • Physical
    • Technological
    • Organizational
  • Intangible resources
    • Human
    • Innovation and Creativity
    • Reputation
  • Organizational capabilities

The result of the analysis gives a clear picture of company’s competitive and economic implications, answering the questions if the resources mentioned above are:

  • Valuable?
  • Rare?
  • Costly to imitate?
  • Organized properly?
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