Outdoor Advertising: Market Research Report

Date: January 1, 2015
Pages: 582
Price:
US$ 4,950.00
Publisher: Global Industry Analysts, Inc
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: ODD55215592EN
Leaflet:

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Outdoor Advertising: Market Research Report
This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin American. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 206 companies including many key and niche players such as -
  • Adams Outdoor Advertising
  • Adspace Networks, Inc.
  • APG|SGA SA
  • APN Outdoor Pty Ltd.
  • Bell Media
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Billboards
Electronic/Digital Billboards
Transit Outdoor Advertising
Street Furniture
Others

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Advertising: An Essential Requisite for Corporate/Brand Survival & Existence

Table 1. World Recent Past, Current and Future Analysis for Total Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 2. World Historic Review for Total Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 3. World 15-Year Perspective for Total Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)
Table 4. Worldwide Advertising Market (2013): Percentage Share Breakdown of Advertising Expenditure by Media Category (includes corresponding Graph/Chart)

Outdoor Advertising: A Small Yet Significant Contributor to Overall Advertising Market
Evolution of Outdoor Advertising
Developing Markets More Than a Blip on the Radar
Expansion of End-User Markets Perk Up Growth
The “Dominion Effect” Drives Demand for Large Oversized Billboards
Transit Media Provides Traction to Outdoor Advertising Market
Competitive Landscape

Table 5. Leading Players in the Global Outdoor Advertising Market (2013): Ranked by Revenues in US$ Billion (includes corresponding Graph/Chart)

Comparative Review of Leading Players in the Outdoor Advertising Market

2. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

Out-of-Home Advertising Rides on the Urbanization Wave

Table 6. Total Population Worldwide: Percentage Breakdown by Urban and Rural Population for the Years 1950-2050P (includes corresponding Graph/Chart)

Digital Fever Grips Outdoor Advertising Industry
DOOH Advertising: A Key Driver of Future Growth
Digital Signage in the 21st Century: A Peek into its Evolving Landscape
Wireless Digital Signage Solutions on Rise

3D DIGITAL SIGNAGE: THE NEW FRONTIER OF DIGITAL ADVERTISING

Internet-Based Dynamic Digital Signs Rake in Opportunities for IT Companies
LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades
Technology Developments Sharpen Growth
“Smartboards” to Enhance Viewer Recall of Outdoor Ads
'Gesture' Adverts Popular at Airports & Retail Outlets
The Rise of Augmented Reality & Nex-Gen “Glad”vertising
Fragmented In-Home Advertising: Outdoor Advertising Market at an Advantage
Increase in Vehicular Traffic Bodes Well for Roadside Ads & Ad Infrastructure
Airport Advertising to Benefit from the Growth in Air Passenger Traffic

Table 7. Number of International and Domestic Airlines Passengers (2009-2014) (includes corresponding Graph/Chart)
Table 8. Top Airports with High Traffic Volume (2013) (includes corresponding Graph/Chart)

Special Entertainment Events Provides Momentum to Outdoor Advertising
Cost Reductions Push Up Demand for Outdoor Advertising
Increasing Mobile Device Penetration: Opportunity for Outdoor Advertisers

Table 9. Global Smartphones Market by Geographic Region - Annual Shipments in Thousand Units for Years 2014 & 2020 (includes corresponding Graph/Chart)
Table 10. Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart)

Recession Impact in Retrospect
Impact of Eurozone & US Fiscal Cliff Crises

Table 11. Comparative Review of Advertising and GDP Growth Rates (2008-2013) (includes corresponding Graph/Chart)

Favorable Economic Outlook Bodes Well for Ad Spend

Table 12. World GDP (2012-2015): Breakdown of Percentage GDP Growth by Select Country (includes corresponding Graph/Chart)

Issues & Challenges
Competition from Alternative Forms of Advertising: A Challenge to Reckon With
Online Advertising – A Major Threat

Table 13. Global market for Internet Advertising (2013 through 2020): Breakdown of Projected Compounded Average Growth Rates (CAGR) (in %) of Annual Expenditure by Country/Region (includes corresponding Graph/Chart)

Mobile Phone Advertising Grows in Popularity - A Challenge to Reckon With
Telemarketing Remerges as Key Competition
Unfavorable Regulations May Hamper Business Prospects
Lack of Measurement – A Challenge to Reckon With
Safety Issues Being Taken to Higher Levels!

3. OUTDOOR ADVERTISING: A CONCEPTUAL OVERVIEW

Introduction
Two Major Forms - Traditional and Non-Traditional
Outdoor Advertising by Mode/Format
Billboards – The Ubiquitous Format
Billboard Types
Electronic/Digital Billboards

6M X 4M BILLBOARDS

48 SHEET BILLBOARDS

96 SHEET BILLBOARDS

AD Lites
Consumer Ads
Spectacular Signs
Airport Advertising
Airport: External
Airport: Internal
PrimeMotion
Store Fascias
Super Sixes
Tactical Display Unit
Objective of Billboards
Transit Outdoor Advertising
Transit’s Impact in Reaching a Wider Audience
Mobile Advertising
Bus Advertising
Subway and Rail Displays
Truckside Advertising
Taxi Advertising
Vehicle Wrapped Advertising
Street Furniture
Appeal of Street Furniture Advertising
Some Forms of Street Furniture
Alternate forms of Outdoor Advertising
Nothing Airy about Hot Air Balloons
Alternate Outdoor Advertising Formats – A Sneak Preview

4. PRODUCT LAUNCHES

Clear Channel Launches Connect Interactive Ad Platform in Latin America
Clear Channel Airports Launches Indoor Digital Media Network at Philadelphia International Airport
OUTFRONT Media Expands Portfolio with Launch of Videri Advanced Digital Platform
Clear Channel Partners with Blue Bite to Introduce Connect Mobile Ad Platform
Pattison and ETS to Introduce New Digital Transit Network
Posterplus Introduces New LED Billboard in Ayrshire
Clear Channel Unveils Digital Billboards in Minneapolis
AdMobilize Unveils New Platform for Advertising
Daktronics Unveils Next-Generation Digital LED Billboards
CBS Outdoor Expands Portfolio with Miami-Dade Transit's Digital Screen Network
United Franchise Group Launches IZON Global Media Franchise Opportunity
BMO Harris Bank Joins Hands with Y&R Midwest to Unveil Novel Advertising Campaign
Astral Partners with Ad-Dispatch to Introduce Outdoor Advertising App
AEP Ohio Introduces New Advertising Campaign
Standard Chartered Launches Global Advertising Campaign
YESCO Unveils New Outdoor Interactive LCD System
The Ambient Group Refurbishes National Outdoor Advertising Platform
GFR Unveils Indice Multimedia Platform

5. RECENT INDUSTRY ACTIVITY

CBS Outdoor Acquires Outdoor Advertising Business from Van Wagner
JCDecaux Inks Pact for Acquiring CEMUSA
JCDecaux SA Inks Contract with City of Edinburgh
JCDecaux Renews Contract with City of Paris
JCDecaux Teams Up with Alcatel-Lucent for Connected Street Furniture
JCDecaux Bags Indoor Advertising Contract for Montpellier Mediterranean Airport
JCDecaux Bags Contract for Street Furniture Advertising in Mongolia
JCDecaux Luxembourg Bags Advertising Concession Contract at Luxembourg Airport
JCDecaux and Defacto Launch Digital Street Furniture La Défense Business District
JCDecaux Airport Wins Contract to Operate Advertising Concession at Strasbourg Airport
JCDecaux Bags Contract for Street Furniture Advertising in Stockholm
JCDecaux Acquires Stake in MCDecaux
JCDecaux Wins Contract for Bus Shelters and Free-Standing Panels in Cologne
Total, JCDecaux Abu Dhabi Ink Agreement for Advertising Campaign
JCDecaux Oman Inks Outdoor Advertising Contract in Oman
JCDecaux Won Contract for Indoor and Outdoor Advertising in Brussels Metro
Clear Channel Spectacolor Provides Digital Billboard in Times Square
Adlux and CCA Ink Agreement for Private Digital Aviation Advertising Network
San Diego MTS Select Clear Channel Outdoor for Bus Shelter Advertising
CBS Outdoor Americas Rebrands as OUTFRONT Media
CBS Outdoor to Acquire Billboard Structures of Windsor Outdoor in Chicago and Illinois
Lamar Concludes Merger and Restructuring as REIT
Lamar Renews Transit Advertising Contract with City of Kingston
Lamar Acquires Marco Outdoor Advertising
PATTISON Outdoor Advertising to Provide Outdoor Advertising at Fort McMurray Airport
Astral Out-of-Home Acquires DOOH Advertising Network of Macdonald Outdoor in Edmonton
OUTFRONT Media Inks Transit Advertising Contract with MARTA
Fairway Outdoor Advertising Acquires Outdoor Advertising Assets of Mashburn Outdoor
CBS Outdoor Acquires Outdoor Advertising Assets of Van Wagner Communications
JCDecaux Wins Advertising Contract at Jorge Chávez International Airport in Lima
MSouth Acquires Signal Outdoor Advertising
Platinum Equity Acquires European Business of CBS Outdoor
JCDecaux Ireland Concludes Bravo Outdoor Advertising Acquisition
Circle City Outdoor Inks Advertising Pact with Coastal Outdoor
ADAC Partners with JCDecaux Out Of Home FZ
JCDecaux and Interstate Outdoor Ink Contract with City of Chicago
Continental Outdoor Media Bags Exclusive Rights for Advertising
Titan and Chicago Transit Expand Advertising Agreement
SCG Financial Completes Merger with Reach Media
Out of Home America Completes Outdoor First Acquisition
JCDecaux Airport Bags Contract for Advertising at Cannes-Mandelieu Airport
JCDecaux Wins Advertising Contract from Delhi Airport Metro Express
JCDecaux Gains a Minor Stake in Russ Outdoor
Pattison Bags a Decade-long Advertising Contract with the City of Ottawa
STDecaux Bags an Advertising Contract for Shanghai Metro TV Network
JCDecaux Bags Contract to Operate Advertising Concessions for Madrid Metro
CBS Plans Two Strategic Moves for Outdoor Operating Business
Tiger Media Divests SearchMedia International Limited Subsidiary
Lamar Wins Transit Advertising Contract in Tucson, Arizona
SearchMedia Holdings Bags the for Hangzhou Outdoor Ad Campaign
CBS Outdoor Acquires Advertising Rights from L. A. Metro
MMDA and Outdoor Advertisers Reach Agreement on Regulating Advertising Billboards
Lamar Acquires Advertising Business of NextMedia
Van Wagner Communications Takes Over Fuel Outdoor Holdings
Outdoor Channel Holdings and InterMedia Outdoors to Merge
Kinetic Worldwide Expands Out-Of-Home (OOH) Media Business Upcountry
ADstruc Introduces New Outdoor Add Workflow Solution and Enters into Partnership with Telmar
Sailing Billboards Expands Operations into Toronto
JCDecaux Collaborates with GateGuru
Design Master color tool Merged with Artbusinessline
City of Tacoma Enters into Standstill Agreement with Clear Channel Outdoor
SmartDebit Inks Contract with JCDecaux
APN Outdoor Receives NSW State Transit Authority Bus Fleet Contract
oOh!media to Purchase Eye Division
Lamar Advertising Company Purchases American Outdoor Advertising
Alibaba Collaborates with Focus Media
Fairway Outdoor Advertising Merges with Olympus Media
Smedvig Capital Sells Ocean Outdoor to LDC
JCDecaux Dicon Receives Exclusive Advertising Contract from Dubai Airport
Bell Canada Enterprises to Purchase Astral Media
APN Enters into a 50:50 Joint Venture with Quadrant Private Equity
Blue Outdoor Enters into an Exclusive Long-term Agreement with Atlantic City
JCDecaux Middle East Signs Exclusive Street Furniture Agreement with Muscat Municipality

6. FOCUS ON SELECT PLAYERS

Adams Outdoor Advertising (USA)
Adspace Networks, Inc. (USA)
APG|SGA SA (Switzerland)
APN Outdoor Pty Ltd (Australia)
Bell Media (Canada)
Burkhart Advertising, Inc. (USA)
Captivate Network (USA)
Clear Channel Outdoor, Inc. (USA)
Clear Media Limited (China)
CEMUSA (Spain)
Daktronics, Inc. (USA)
DDI Signs, Inc (USA)
EPAMEDIA (Austria)
EuroMedia Group S. A. (Romania)
Fairway Outdoor Advertising (USA)
Focus Media Holding Limited (China)
JCDecaux SA (France)
Lamar Advertising Company (USA)
MarketForward (USA)
Outfront Media, Inc. (USA)
Pattison Outdoor Advertising (Canada)
Primedia Outdoor (South Africa)
Ströer Media SE (Germany)
TOM Outdoor Media Group (China)
Zoom Media, Inc. (Canada)

7. GLOBAL MARKET PERSPECTIVE

Table 14. World Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 15. World Historic Review for Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 16. World 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)
Table 17. World Recent Past, Current and Future Analysis for Billboard Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 18. World Historic Review for Billboard Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 19. World 15-Year Perspective for Billboard Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)
Table 20. World Recent Past, Current and Future Analysis for Transit Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 21. World Historic Review for Transit Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 22. World 15-Year Perspective for Transit Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)
Table 23. World Recent Past, Current and Future Analysis for Street Furniture Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 24. World Historic Review for Street Furniture Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 25. World 15-Year Perspective for Street Furniture Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)
Table 26. World Recent Past, Current and Future Analysis for Other Forms of Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 27. World Historic Review for Other Forms of Outdoor Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 28. World 15-Year Perspective for Other Forms of Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Market Overview

Table 29. US Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Total Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 30. US Historic Review for Advertising Analyzed with Annual Total Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 31. US Advertising Market (2013): Percentage Share Breakdown of Ad Spending by Media - Broadcast TV, Cable TV, Internet, Newspapers & Magazines, Out-of-Home, and Radio (includes corresponding Graph/Chart)
Table 32. Comparative Review of CPM (US$) of Outdoor Advertising Vs Other Advertising Formats in the US$ (includes corresponding Graph/Chart)
Table 33. Number of Outdoor Advertising Displays in the US (2014)
Table 34. Out-of-Advertising Market in the US (2013): Percentage Share Breakdown of Ad Spending by Category (includes corresponding Graph/Chart)

Top 10 Advertisers in 2013 - Ranked by Outdoor Advertising Spending
Few Facts about Out-of-Home Advertising
Billboards Continue to be the Largest Outdoor Ad Format

Table 35. US Billboard Market (2013): Percentage Share Breakdown of Revenues by Region - Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, New Jersey State, New York City, San Francisco, Tampa, and Others (includes corresponding Graph/Chart)
Table 36. US Transit Advertising Market (2013): Percentage Share Breakdown of Revenues by Region - Los Angeles, New York City, Washington D. C. , and Others (includes corresponding Graph/Chart)

Digital Billboards Continue to Grow in Prominence

Table 37. Digital Boards as % of Total Billboard Inventory in the US (2010-2014) (includes corresponding Graph/Chart)

Digital Out-of-Home Advertising: A Review of Major Trends of
Move towards Interactive Consumer Engagement
Integrating Mobile and Social Media into Digital Out-of-Home Advertising Strategy
Development of Advanced Audience Metrics
Rise in Political Ad Spending Bodes Well for Billboards and Outdoor Ad Formats
Local Ads Help Sustain Demand for Traditional Billboards

Table 38. US Traditional Billboards Market (2013): Percentage Share Breakdown of Revenues by Type of Advertisement (includes corresponding Graph/Chart)

An Overview of the Digital Signage Market in North America
Types of Digital Signage Networks
Networks Funded by the Network Operator
Network Funded by the Client
Planning and Implementation of Digital Signage
Digital Signage Application in Banking and Finance Industry
Issues Relating to Digital Signage
Regulatory Environment
Competitive Landscape

Table 39. Leading Players in the US Outdoor Advertising Market (2014E): Percentage Share Breakdown of Revenues for Clear Channel Outdoor, Lamar, Outfront Media, and Others (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Developments
Select Players
B. Market Analytics

Table 40. US Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 41. US Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 42. US 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Market Overview

Table 43. Canadian Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 44. Canadian Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 45. Advertising Market in Canada (2014E): Percentage Share Breakdown of Spending by Ad Medium - Internet, Magazines, Newspapers, Out-of-Home, Radio, and Television (includes corresponding Graph/Chart)
Table 46. Leading Players in the Canadian Out-of-Home Advertising Market (2014E): Percentage Share Breakdown of Number of Panels for Bell Media, Outfront Media Canada, Pattison Outdoor, and Others (includes corresponding Graph/Chart)
Table 47. Leading Players in the Canadian Indoor (Place-based) Advertising Market (2014E): Percentage Share Breakdown of Number of Panels for Newad, WMC Digital Media, and Zoom Media (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Developments
Select Players
B. Market Analytics

Table 48. Canadian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 49. Canadian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 50. Canadian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Market Overview

Table 51. Japanese Recent Past, Current and Future Analysis for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 52. Japanese Historic Review for Advertising Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 53. Advertising Market in Japan (2014): Percentage Share Breakdown of Revenues by Media Category - Internet, Magazine, Newspaper, Outdoor, Radio, Television, and Others (includes corresponding Graph/Chart)

Strategic Corporate Development
B. Market Analytics

Table 54. Japanese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 55. Japanese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 56. Japanese 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Outlook
European Advertising Market – Key Statistical Findings

Table 57. European Recent Past, Current and Future Analysis for Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 58. European Historic Review for Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 59. European 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

B. Market Analytics

Table 60. European Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 61. European Historic Review for Outdoor Advertising by Geographic Region - Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 62. European 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)
Table 63. European Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 64. European Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 65. European 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4A. AUSTRIA

A. Market Analysis
Market Overview

Table 66. Leading Players in the Austrian Out-of-Home Advertising Market (2014E): Percentage Share Breakdown of Outdoor Advertising Sites for Andere, EPAMEDIA, and Gewista (includes corresponding Graph/Chart)
Table 67. Leading Players in the Austrian Poster Advertising Market (2014E): Percentage Share Breakdown of Poster Sites for Andere, EPAMEDIA, and Gewista (includes corresponding Graph/Chart)

EPAMEDIA – A Key Player
B. Market Analytics

Table 68. Austrian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 69. Austrian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 70. Austrian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4B. BELGIUM

A. Market Analysis
Outlook
Strategic Corporate Development
B. Market Analytics

Table 71. Belgian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 72. Belgian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 73. Belgian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4C. FRANCE

A. Market Analysis
Market Overview

Table 74. Advertising Market in France (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

Strategic Corporate Developments
Jcdecaux SA – A Key Player
B. Market Analytics

Table 75. French Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 76. French Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2007 through 2012 (includes corresponding Graph/Chart)
Table 77. French 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4D. GERMANY

A. Market Analysis
Market Overview

Table 78. Advertising Market in Germany (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)
Table 79. Leading Players in the German Outdoor Advertising Market (2014E): Percentage Share Breakdown of Revenues by Company - JCDecaux, Stroer, and Others (includes corresponding Graph/Chart)

Ströer Media SE – A Key Player
B. Market Analytics

Table 80. German Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 81. German Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 82. German 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4E. GREECE

Market Analysis

Table 83. Greek Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 84. Greek Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 85. Greek 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4F. HUNGARY

Market Analysis

Table 86. Hungarian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 87. Hungarian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 88. Hungarian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4G. IRELAND

A. Market Analysis
Market Overview

Table 89. Advertising Market in Ireland (2014E): Percentage Share Breakdown of Expenditure by Media Category - Newspaper, Outdoor, Radio, Television, and Others (includes corresponding Graph/Chart)

Strategic Corporate Development
B. Market Analytics

Table 90. Irish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 91. Irish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 92. Irish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4H. ITALY

A. Market Analysis
Market Overview

Table 93. Advertising Market in Italy (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

B. Market Analytics

Table 94. Italian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 95. Italian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 96. Italian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4I. THE NETHERLANDS

A. Market Analysis
Market Overview

Table 97. Advertising Market in the Netherlands (2014): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

B. Market Analytics

Table 98. Dutch Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 99. Dutch Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 100. Dutch 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4J. NORWAY

Market Analysis

Table 101. Norwegian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 102. Norwegian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 103. Norwegian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4K. POLAND

A. Market Analysis
Market Overview

Table 104. Advertising Market in Poland (2013): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)
Table 105. Leading Players in the Polish Outdoor Advertising Market (2013): Percentage Share Breakdown of Advertising Spend for Stroer, AMS AGORA, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 106. Polish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 107. Polish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 108. Polish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4L. PORTUGAL

A. Market Analysis
Market Overview

Table 109. Advertising Market in Portugal (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspapers, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

B. Market Analytics

Table 110. Portuguese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 111. Portuguese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 112. Portuguese 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4M. RUSSIA

A. Market Analysis
Market Overview

Table 113. Advertising Market in Russia (2014E): Percentage Share Breakdown of Ad Spends by Media Category - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

New Outdoor Advertising Formats in Moscow
Competition

Table 114. Outdoor Advertising Market in Russia (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart)

Strategic Corporate Developments
B. Market Analytics

Table 115. Russian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 116. Russian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 117. Russian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4N. SPAIN

A. Market Analysis
Market Overview

Table 118. Advertising Market in Spain (2014E): Percentage Share Breakdown of Ad Spend by Media Category - Television, Newspaper, Radio, Internet, Outdoor, Magazine, and Cinema (includes corresponding Graph/Chart)

Strategic Corporate Developments
Cemusa – A Key Player
B. Market Analytics

Table 119. Spanish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 120. Spanish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 121. Spanish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4O. SWEDEN

A. Market Analysis
Market Overview

Table 122. Advertising Market in Sweden (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

Strategic Corporate Development
B. Market Analytics

Table 123. Swedish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 124. Swedish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 125. Swedish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4P. SWITZERLAND

A. Market Analysis
Market Overview

Table 126. Swiss Advertising Market (2014E): Percentage Share Breakdown of Expenditure by Media Category - Internet, Outdoor, Print, Radio, Television, and Others (includes corresponding Graph/Chart)

APG|SGA SA – A Key Player
B. Market Analytics

Table 127. Swiss Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 128. Swiss Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 129. Swiss 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4Q. TURKEY

A. Market Analysis
Outlook

Table 130. Leading Players in the Turkish Outdoor Advertising Market (2014E): Percentage Share Breakdown of Revenues for Clear Channel, JCDecaux, Stroer, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 131. Turkish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 132. Turkish Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 133. Turkish 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4R. THE UNITED KINGDOM

A. Market Analysis
Market Overview

Table 134. Advertising Market in the UK (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspapers, Outdoor, Radio, and Television (includes corresponding Graph/Chart)
Table 135. Digital Display Spending in the UK (2013): Percentage Share Breakdown of Ad Spending by Industry (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Developments
B. Market Analytics

Table 136. UK Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 137. UK Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 138. UK 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

4S. REST OF EUROPE

A. Market Analysis
Outlook

Table 139. Advertising Market in Czech Republic (2014E): Percentage Share Breakdown of Expenditure by Media Category - Cinema, Internet, Magazines, Newspapers, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

Strategic Corporate Development
Euromedia Group S. A. – A Key Player in Romania
B. Market Analytics

Table 140. Rest of Europe Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 141. Rest of Europe Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 142. Rest of Europe 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Outlook
Asia-Pacific Advertising Market – Key Statistical Findings

Table 143. Asia-Pacific Recent Past, Current and Future Analysis for Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 144. Asia-Pacific Historic Review for Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 145. Asia-Pacific 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

B. Market Analytics

Table 146. Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 147. Asia-Pacific Historic Review for Outdoor Advertising by Geographic Region - Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 148. Asia-Pacific 15-Year Perspective for Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)
Table 149. Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 150. Asia-Pacific Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 151. Asia-Pacific 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5A. AUSTRALIA

A. Market Analysis
Market Overview

Table 152. Advertising Market in Australia (2014E): Percentage Share Breakdown of Expenditure by Advertising Medium - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

Campaigns to Create Awareness about Outdoor Advertising
Strategic Corporate Developments
Apn Outdoor Pty Ltd – A Major Player
B. Market Analytics

Table 153. Australian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 154. Australian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 155. Australian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5B. CHINA

A. Market Analysis
Market Overview

Table 156. Advertising Market in China (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

Digital Format Challenges Static Billboard Advertising
Regulatory Issues
Competitive Analysis
Strategic Corporate Developments
Select Players
B. Market Analytics

Table 157. Chinese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 158. Chinese Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 159. Chinese 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5C. HONG KONG

A. Market Analysis
Market Overview

Table 160. Advertising Market in Hong Kong (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

B. Market Analytics

Table 161. Hong Kong Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 162. Hong Kong Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 163. Hong Kong 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5D. INDIA

A. Market Analysis
Outdoor Advertising Market in India: A Review

Table 164. Advertising Market in India (2014E): Percentage Share Breakdown of Expenditure by Advertising Medium - Cinema, Internet, Magazines, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

Slowing Economy Fails to Dampen Outdoor Advertising Market
Billboards Dominate Outdoor Advertising Format, Transit to See Faster Growth
Shift towards Digital Format Aids Market Growth
National Elections Boost Outdoor Advertising Revenues
Mall Advertising: Picking Pace
SMEs Move to Advertise on Premium Billboards
Drafting of Integrated Code of Conduct Spurs Integration of Advertising Channels
Ban on Tobacco Ads Give Fillip to Outdoor Ad Media in India
Strategic Corporate Development
B. Market Analytics

Table 165. Indian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 166. Indian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 167. Indian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5E. INDONESIA

Market Analysis

Table 168. Indonesian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 169. Indonesian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 170. Indonesian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5F. MALAYSIA

Market Analysis

Table 171. Malaysian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 172. Malaysian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 173. Malaysian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5G. NEW ZEALAND

A. Market Analysis
Market Overview

Table 174. Advertising Market in New Zealand (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Magazine, Mail, Newspaper, Outdoor, Radio, Television, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 175. New Zealand Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 176. New Zealand Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 177. New Zealand 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5H. THE PHILIPPINES

A. Market Analysis
Outlook
Strategic Corporate Development
B. Market Analytics

Table 178. Philippines Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 179. Philippines Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 180. Philippines 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5I. SINGAPORE

Market Analysis

Table 181. Singaporean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 182. Singaporean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 183. Singaporean 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5J. SOUTH KOREA

A. Market Analysis
Market Overview

Table 184. Advertising Market in South Korea (2014E): Percentage Share Breakdown of Spending Advertising Medium - Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

B. Market Analytics

Table 185. South Korean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 186. South Korean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 187. South Korean 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

5K. THAILAND

A. Market Analysis
Outlook
Strategic Corporate Development
B. Market Analytics

Table 188. Thai Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 189. Thai Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 190. Thai 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA

A. Market Analysis
Current & Future Analysis
Outdoor Advertising in Africa: A Review
Nigeria: Outdoor Advertising Market on the Rise
Kenya: Opposition to Outdoor Advertising
Middle East & Africa Advertising Market – Key Statistical Findings

Table 191. Middle East & African Recent Past, Current and Future Analysis for Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 192. Middle East & African Historic Review for Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 193. Middle East & African 15-Year Perspective For Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Israel, Kuwait, South Africa, and UAE for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

Strategic Corporate Development
B. Market Analytics

Table 194. Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 195. Middle East & African Historic Review for Outdoor Advertising by Geographic Region - Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 196. Middle East & African 15-Year Perspective For Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Israel, Kuwait, South Africa, and UAE for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)
Table 197. Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 198. Middle East & African Historic Review for Outdoor Advertising by Mode/ Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 199. Middle East & African 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

6A. ISRAEL

Market Analysis

Table 200. Israeli Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 201. Israeli Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 202. Israeli 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

6B. KUWAIT

Market Analysis

Table 203. Kuwaiti Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 204. Kuwaiti Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 205. Kuwaiti 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

6C. SOUTH AFRICA

A. Market Analysis
Current & Future Analysis
Strategic Corporate Development
Primedia Outdoor – A Key Player
B. Market Analytics

Table 206. South African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 207. South African Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 208. South African 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

6D. THE UNITED ARAB EMIRATES

A. Market Analysis
Overview
Strategic Corporate Developments
B. Market Analytics

Table 209. UAE Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 210. UAE Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 211. UAE 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

7. LATIN AMERICA

A. Market Analysis
Market Overview
Latin American Advertising Market – Spending Analysis

Table 212. Latin American Recent Past, Current and Future Analysis for Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 213. Latin American Historic Review for Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 214. Latin American 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Argentina, Brazil, Chile, Mexico, Peru and Venezuela for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

Product Launch
B. Market Analytics

Table 215. Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 216. Latin American Historic Review for Outdoor Advertising by Geographic Region - Argentina, Brazil, Chile, Mexico, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 217. Latin American 15-Year Perspective For Outdoor Advertising by Geographic Region - Percentage Breakdown of Dollar Expenditure for Argentina, Brazil, Chile, Mexico, Peru and Venezuela for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)
Table 218. Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 219. Latin American Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 220. Latin American 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

7A. ARGENTINA

A. Market Analysis
Market Overview

Table 221. Advertising Market in Argentina (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Cinema, Internet, Magazine, Newspaper, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

B. Market Analytics

Table 222. Argentinean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 223. Argentinean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 224. Argentinean 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006 2014 and 2020 (includes corresponding Graph/Chart)

7B. BRAZIL

A. Market Analysis
Market Overview

Table 225. Brazilian Advertising Spending Market (2014E): Percentage Share Breakdown of Ad spending by Media Category (includes corresponding Graph/Chart)

B. Market Analytics

Table 226. Brazilian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 227. Brazilian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 228. Brazilian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

7C. CHILE

A. Market Analysis
Market Overview

Table 229. Advertising Market in Chile (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Internet, Magazines, Newspapers, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

B. Market Analytics

Table 230. Chilean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 231. Chilean Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 232. Chilean 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

7D. MEXICO

A. Market Analysis
Market Overview

Table 233. Advertising Market in Mexico (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Digital, Directories, Magazines (Consumer & Trade), Newspaper, Out-of-Home, Radio, and Television (includes corresponding Graph/Chart)

B. Market Analytics

Table 234. Mexican Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 235. Mexican Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 236. Mexican 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

7E. PERU

A. Market Analysis
Market Overview

Table 237. Advertising Market in Peru (2014E): Percentage Share Breakdown of Spending by Advertising Medium - Cinema, Internet, Newspapers & Magazines, Out-of-Home, Radio, and Television (includes corresponding Graph/Chart)

Strategic Corporate Development
B. Market Analytics

Table 238. Peruvian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 239. Peruvian Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 240. Peruvian 15-Year Perspective for Outdoor Advertising by Mode/Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

7F. VENEZUELA

A. Market Analysis
Market Overview

Table 241. Advertising Market in Venezuela (2014E): Percentage Share Breakdown of Spending by Advertising Medium - BTL, Cinema, Digital, Newspapers & Magazines, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

B. Market Analytics

Table 242. Venezuelan Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 243. Venezuelan Historic Review for Outdoor Advertising by Mode/Format - Billboards, Transit, Street Furniture and Others Independently Analyzed with Annual Expenditure in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
Table 244. Venezuelan 15-Year Perspective for Outdoor Advertising by Mode/ Format - Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Others for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 206 (including Divisions/Subsidiaries - 229)
The United States (140)
Canada (6)
Japan (1)
Europe (40)
  France (2)
  Germany (3)
  The United Kingdom (11)
  Spain (1)
  Rest of Europe (23)
Asia-Pacific (Excluding Japan) (30)
Middle East (5)
Latin America (1)
Africa (6)
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Global Outdoor Advertising Market Growing Rapidly US$ 800.00 Dec, 2007 · 24 pages
Outdoor Advertising Market Report: 2009 Edition US$ 900.00 Mar, 2009 · 47 pages

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