Jagran Prakashan Limited – (Initial Coverage )- Fundamental Company Report

Date: March 23, 2011
Pages: 14
US$ 300.00
Publisher: Omi Advisories
Report type: Brief Review
Delivery: E-mail Delivery (PDF), E-mail Delivery (Word)
ID: J13AB697A10EN

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Jagran Prakashan Limited  –  (Initial Coverage )- Fundamental Company Report
Jagran Prakashan Limited – (Initial Coverage )- Fundamental Company Report Including Financial, Business, Recent Development, Industry Overview, Competitors and Key Risk Analysis

Jagran Prakashan Limited is a leading media house in India. The business interest of the company is spanning across newspapers, magazines, outdoor advertising, promotional marketing, event management, on ground activities and digital business.

Dainik Jagran is the flagship brand of the company, which got established in 1942. The total readership of Dainik Jagran stood at 54.7mn at the end of the third quarter of FY11. Dainik Jagran covers 11 states of India. It has also been declared as the largest read daily in the world by the World Association of Newspapers (WAN).

i next is India’s fastest growing compact daily in bilingual format. The target readers of i next are the young population of age range 18-35, which comprises 40-50% of India’s population. i next covers twelve prominent cities in four states of India through its various editions and infrastructure. Readership of i next is around 21.5 lakhs as per IRS 2010 Q2.

City Plus is the weekly English tabloid of the group. It is an English News-Information-Entertainment paper with 24 editions from Delhi, NCR, Bangalore, Pune, Mumbai and Hyderabad. Target readers of this paper are the premium geographic localities. It covers variety of topics from food, fashion, lifestyle etc.

Sakhi is a premium women’s magazine targeted at upwardly mobile & outgoing women in the upper segment of the socio-economic class. The magazine also highlights the role of women in modern times & helps them in coping with the outside world.

The group forayed into the internet space through Jagran.com. It is the largest Hindi portal in its category. JPL has entered into strategic alliance with Yahoo India to launch a co-branded site. Jagran.com is the largest language site in India with over 60mn page views per month with 37 pages per visitor and a user base of 1.6mn per month.

Jagran Engage is the OOH division of JPL which specializes in Out-Of-Home (OOH) media solutions across India. Jagran Engage covers over 900 towns spread across 370 districts in 27 states. It offers comprehensive OOH solutions to prospects & customers through its bouquet of offerings of Hoardings &Billboards,

Jagran Solutions is the division that leads work in the below the line marketing solutions or experiential marketing area. Jagran Solutions specializes in providing versatile, complete and measurable solutions in ensuring an immersive, interactive and experiential integrated marketing plan applicable to activations, corporate events, conventions, product launches, meetings, conferences, exhibitions and contests.

J9 is the value added services division of JPL. It is currently working in the field of mobile value added services & home shopping in an active manner. It has just launched an online digital classified platform (khojle.in). Projects under planning include online gaming & live astro business. J9Mobile, which is the mobile vertical of J9 offers text, voice & WAP services to users. J9Mobile also offers Enterprise & Brand solutions.

Jagran International is the international division of JPL responsible for marketing JPL products outside of India. Amongst other things, it develops country reports for India, and works with JPL’s international associates to develop India Reports in markets like Ireland, UK, South Africa, Australia and New Zealand.

Jagran Research Centre (JRC) is an independent and premier multidisciplinary research & consulting organization. JRC is involved in publishing reference books and magazines. These books include Jagran Yearbooks, Country and State-wise statistical databank, Jagran Josh monthly magazine and others.








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