Direct Mail Advertising Services: Market Research Report

August 2010 | 258 pages | ID: DE9415017D7EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the Global market for Direct Mail Advertising Services in US$ Million.

The US market is further analyzed by the following service segments: Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Others.

Annual estimates and forecasts are provided for the period of 2007 through 2015.

Also, a six-year historic analysis is provided for this market.

The report profiles 208 companies including many key and niche players such as DealerLink Inc., Go Direct Mailing and Marketing Pvt Ltd., Harte-Hanks, Inc., Inktel Direct, IWCO Direct, Mailing Lists (India) Pvt.Ltd., MBI Direct Mail, Micro Mailing Canada, Rapp Collins Worldwide, Inc., Smart Media JSC, Transcontinental Printing, Valassis Communications, Inc., Valpak Direct Marketing Systems, Inc., Vertis Communications, Inc., and WPP PLC.

Market data and analytics are derived from primary and secondary research.

Company profiles are mostly extracted from URL research and reported select online sources.

Contents

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

A Prelude
Impact of Recession: A Straight Talk
Challenges Galore
Growth of Digital Media: A Challenge to Reckon With
Indiscriminate Use of Paper Fuels Negative Publicity
Lack of a “Clean” Database: A Key Bottleneck
Noteworthy Trends & Issues
Shifting of Ad Budgets From Mass to Direct Advertising Spells Opportunities
Growth in the Adoption of Multichannel Direct Advertising Augers Well

Table 1. Advertising Models in the United States (2008): Percentage Share Breakdown of Mass Advertising Models & Multi-Channel Advertising Models

Personalized URLs: A Potent Tool to Enhance Response Rates of Online Mail
Technological Advancements Trigger Growth
Thinking Out of the Box Critical to Optimize Direct Mail
Multidimensional Mailers/Creative Content Set to Energize Direct Mail
Accurate Targeting: A Talisman for the Success of Direct Mail Adverting
High Income, Educated & Urban Population: A Chief Target for Direct Mail Ads
Postal Infrastructure: Critical to the Success of Direct Mail

2.REGIONAL MARKET OVERVIEW

2A.THE UNITED STATES

A. MARKET ANALYSIS

Outlook
Market Overview
Economic Downturn Hits Domestic Ad Revenues & Overall Industry Growth
Insurance Industry: A Lone Bright Spot
Financial Services Industry Drags Down Opportunities in Direct Mail
Non-Catalog Direct Mail Grows in Popularity
Key Statistical Findings

Table 2. US Advertising Market (2008): Percentage Breakdown of Ad Spending by Medium – Television, Direct Mail, Newspaper, Internet, Magazines, and Others (includes corresponding Graph/Chart)

Table 3. Direct Marketing Advertising Expenditures in the United States (2008): Breakdown of Ad Spends (in US$ Billion) by Industry Segment (includes corresponding Graph/Chart)

B. MARKET ANALYTICS

Table 4. US Recent Past, Current & Future Analysis for Direct Mail Advertising Services by Service Segment – Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)

Table 5. US Historic Review for Direct Mail Advertising Services by Service Segment – Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services Independently Analyzed with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart)

Table 6. US 11-Year Perspective for Direct Mail Advertising Services by Service Segment – Percentage Share Breakdown of Revenues for Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)

2B.JAPAN

A. MARKET ANALYSIS

Outlook

B. MARKET ANALYTICS

Table 7. Japanese Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)

Table 8. Japanese Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart)

2C.EUROPE

A. MARKET ANALYSIS

Outlook
Key Statistical Findings

Table 9. UK Advertising Market (2008): Percentage Breakdown of Ad Spending by Medium – Press, Television, Internet, Direct Mail, Radio, and Others (includes corresponding Graph/Chart)

Table 10. Top Spenders on Direct Mail in the United Kingdom (2007): Percentage Share Breakdown of Direct Mail Spending by Select Company (includes corresponding Graph/Chart)

B. MARKET ANALYTICS

Table 11. European Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)

Table 12. European Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart)

2D.REST OF WORLD

A. MARKET ANALYSIS

Outlook
Key Statistical Findings

Table 13. Australian Direct Mail Advertising Market (2008): Percentage Breakdown of Direct Mail Ad Spending by Major Industries – Finance, Media, Community, Retail, Communications, Insurance, and Others (includes corresponding Graph/Chart)

B. MARKET ANALYTICS

Table 14. Rest of World Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)

Table 15. Rest of World Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart)

3.DIRECT MAIL ADVERTISING – AN OVERVIEW

Direct Mail Advertising: A Definition
Evolution of Direct Mail Advertising: A Review
Participants/Service Providers in the Direct Mail Advertising Industry
Full Service Companies
Concept Development Only Service Providers
Mailing List Service Providers
Printing Services for Direct Mail
Letter Shop Service Providers
Fulfillment Service Providers
Other Miscellaneous Direct Mail Advertising Service Providers
“Must-Have” Characteristics of Effective Direct Mailers
Types of Direct Mail Advertisements: By Format & Design
Bookalog
Catalogs
Blind mailing
Self-mailers
Clear bag packages
Postcards
Envelope mailers
Snap mailers
Dimensional mailer
Intelligent Documents
Types of Direct Mail Advertisements: By Strategy
Basic Direct Mailing
Advanced Direct Mailing
Catalogue Direct Mailing
Integrated Direct Mailing
Direct Mail Value Chain
Planning
Production & Distribution
Customer Service
Types of Direct Mail Advertising Services
Concept Development
Print Services
Mail List Creation
Letter Shop Services
Fulfillment Services
Other Services
Advantages of Direct Mail Advertising
Facilitates Customized Marketing
A Potent Tool to Attract New Customers
An Important Test & Measurement Tool
Facilitates Statistical Analysis
Disadvantages of Direct Mail Advertising
High Costs
Perception as a ‘Junk Mail’
Mailing List: Backbone of Direct Mail Advertising
Direct response lists
Compiled lists

4.RECENT INDUSTRY ACTIVITY

IWCO Direct Acquires the US Operations of Transcontinental Direct
Royal Mail Unveils Mail Media Centre Website
Carlson Marketing Sets Into Motion Direct Mail Campaign for Hyundai
R2C Group Launches Customer Connect
Royal Mail Unveils New Resource For Direct Mail Industry
The AJC Unveils AJC Media Solutions
Tully-Wihr Partners with Redbeard Communications
Premium Color Graphics Merges with Hand Pack
Reynolds DeWalt Takes Over RiverView Marketing Consultants
VerticalResponse Enters into Partnership with BigContacts
Grupo Posadas Selects Neolane's Cross-Channel Marketing Solution
Etrinsic and LV= Renew Contract
RR Donnelley Enhances CustomPoint System with Direct Mail Capabilities
inContact Inks Agreement with Direct Response Marketing Companies
Workflow Management Sells Freedom Graphic and United Envelope
Royal Mail Partners with St. Ives to Introduce Mail-Tracking Service
VerticalResponse Forms Partnership With StartupNation
PSA Launches Multiple-Channel Direct Marketing Platform
QuantumDigital Launches New Direct Marketing Blog
Media Post Introduces “One-Stop-Shop” Advertising Service
VNPost and La Poste Group to Offer Direct Mail
DMA Enters into Partnership with China Direct Mail Association
Quebecor World Merges Divisions
Jingwei International Signs Agreement with Best Buy China
Quad/Graphics Invests in QuadDirect Division
Union Street to Acquire Two Marketing Agencies
Grove Acquires GI Solutions
Vertis Communications Merges with American Color Graphics
Allegro Offers FreshDM for Salesforce
Dsicmm Group Acquires K2 Group
Diversified Agency Services Completes Acquisition of The Kern Organization
China Inks Four Co-Operative Agreements with Taiwan
Datateam Acquires Borcombe SP
Haggin Marketing Acquires Coupons, Inc
Myhubtv Takes Over Agent Mailing
Lombardi Media Acquires Pronto Post
Acxiom Plans to Acquire Direct Marketing Services
Johnson & Quin Takes Over InteliMail
Schmidt Takes Over Cooperative Direct Mail Line from Solar Communications
Mark Altman Acquires Dynamic Mail Solutions
MailSouth Acquires Saving Source Direct
Princeton Fulfillment Solutions Forms JV with Towne AllPoints Communications

5.FOCUS ON SELECT GLOBAL PLAYERS

DealerLink Inc (USA)
Go Direct Mailing and Marketing Pvt Ltd. (India)
Harte-Hanks, Inc. (USA)
Inktel Direct (USA)
IWCO Direct (USA)
Mailing Lists (India) Pvt. Ltd (India)
MBI Direct Mail (USA)
Micro Mailing Canada (Canada)
Rapp Collins Worldwide, Inc (USA)
Smart Media JSC (Vietnam)
Transcontinental Printing (Canada)
Valassis Communications, Inc (USA)
Valpak Direct Marketing Systems, Inc (USA)
Vertis Communications, Inc. (USA)
WPP PLC (Ireland)

6.GLOBAL MARKET PERSPECTIVE

Table 16. World Recent Past, Current and Future Analysis for Direct Mail Advertising Services by Geographic Region – US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)

Table 17. World Historic Review for Direct Mail Advertising Services by Geographic Region - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart)

Table 18. World 11-Year Perspective for Direct Mail Advertising Services by Geographic Region – Percentage Share Breakdown of Annual Revenue for US, Japan, Europe, and Rest of World Markets for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)

III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 208 (including Divisions/Subsidiaries - 209)
Region/CountryPlayers
The United States
Canada
Europe
France
Germany
The United Kingdom
Italy
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)