Digital Terrestrial Television (DTT): Market Research Report

March 2018 | 156 pages | ID: DFA48EE0383EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Digital Terrestrial Television (DTT) in Number of Households in Thousands. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024.

Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs. The report profiles 26 companies including many key and niche players such as -

• Arelis Group
• ARRIS International plc
• GS Group
• Koninklijke Philips N.V.
• Sagemcom
• STRONG Ges.m.b.H.

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Digital Terrestrial TV: An Introductory Prelude
Governmental Thrust towards Analog Switch Off Drives DTT Deployment
Analog Switch-Off in Select Countries
TV Digitization Endeavors Trigger Parallel Expansion in DTT Domain

Table 1. World TV Market by Technology Type (2016): Percentage Breakdown of Number of Subscribers for Analog, Cable (Analog & Digital), DTT (Pay & FTA), Pay IPTV, and Satellite (Free & Pay) (includes corresponding Graph/Chart)

Evolution of DTT into a Core Transmission Platform Strengthens Market Prospects
Participants in the DTT Ecosystem: An Overview
Uptrend in DTT Domain Enhances Market Demand for DTT Receivers

Table 2. Global STB Market by Type (2016): Percentage Breakdown of Value Sales for Cable, DTT, IP, Satellite and Others (includes corresponding Graph/Chart)

Table 3. Global STB Market by Type (2016): Percentage Breakdown of Volume Sales for Cable, DTT, IP, Satellite and Others (includes corresponding Graph/Chart)

2. MARKET TRENDS & GROWTH DRIVERS

Unmatched Superiority Over Analog TV Generates Substantial Opportunities
Myriad Benefits Offered Enhance Image Among Consumers
Broadcasters Bet on DTT for Transmission Efficiency
DTT Evolves into a Strategic Component for Broadcasters
DTT Enhances Flexibility & Efficiency of Broadcast Infrastructure
DTT: A Handy Tool for Implementation of Governmental Programs
Effective Transmission Standards Drive DTT Growth
Comparison of DVB-T, ISDB-T, ATSC and DTMB Standards
Worldwide Coverage of Various DTT Standards: A Snapshot
DVB-T: The Most Established DTT Standard
Best-in-Class Modulation Made Possible by DTT
Support for Advanced Compression Technologies Augurs Well
Growing Penetration of Connected TV Drives Demand for Pay-DTT Services
Soaring Demand for HD and UHD Content Underpins Volume Growth
Integrated Tuners Give Stiff Competition to Standalone DTT Receivers
Favorable Demographic & Socio-Economic Trends Augur Well
Rapid Growth in Urban Households

Table 4. World Population: Percentage Breakdown by Urban and Rural Population for Years 1950-2050P (includes corresponding Graph/Chart)

Table 5. Estimated Percentage of Urbanization in World, China and India for the Years 2011 and 2018 (includes corresponding Graph/Chart)

Burgeoning Middle Class Population

Table 6. Global Middle Class Population (in Millions) and as a Percentage of Total Population: 2005, 2015, 2025 & 2035 (includes corresponding Graph/Chart)

Table 7. Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020P & 2030P (includes corresponding Graph/Chart)

Rising Living Standards

3. PRODUCT OVERVIEW

4. PRODUCT INTRODUCTIONS/INNOVATIONS

Teracom Introduces New DTT Enhancer Digital Head-End
GMA Network to Launch DTT Products

5. RECENT INDUSTRY ACTIVITY

ARRIS International Acquires Pace
Thomson Broadcast to Supply Thomson Transmitters
Thomson Broadcast Bags Major DTT Contract in Uganda
Eurofins Scientific Acquires Digital TV Labs and Testronics Labs
Digital TV Labs Receives SIRIM’s Accreditation
HTTV, Thomson Broadcast and Sagemcom Power Digital Switch-Over in Ivory Coast

6. FOCUS ON SELECT GLOBAL PLAYERS

Arelis Group (France)
ARRIS International plc (USA)
GS Group (Russia)
Koninklijke Philips N. V. (The Netherlands)
Sagemcom (France)
Sichuan Changhong Network Technologies Co., Ltd. (China)
STRONG Ges. m. b. H. (Switzerland)
Technicolor SA (France)
TechniSat Digital GmbH (Germany)
TELE System Digital Srl (Italy)
Televes (Spain)

7. GLOBAL MARKET PERSPECTIVE

Table 8. World Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 9. World Historic Review for Digital Terrestrial Television (DTT) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 10. World 14-Year Perspective for Digital Terrestrial Television (DTT) by Geographic Region - Percentage Breakdown of Number of DTT Households for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Overview
Corporate Development
Key Player
B. Market Analytics

Table 11. US Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 12. US Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

2. CANADA

Market Analysis

Table 13. Canadian Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 14. Canadian Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Overview
Milestones Achieved in the Progression towards Digital Terrestrial Broadcasting
B. Market Analytics

Table 15. Japanese Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 16. Japanese Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Overview
Analog Switch-Off in Select European Countries

Table 17. Western Europe TV Market by Technology Type (2016 & 2020): Percentage Breakdown of Number of Subscribers for Cable TV (Analog & Digital), DTT (FTA & Pay), Pay IPTV, and Satellite (Pay & FTA) (includes corresponding Graph/Chart)

Table 18. DTT Penetration in Select European Countries (2016) (includes corresponding Graph/Chart)

B. Market Analytics

Table 19. European Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Turkey, and Rest of Europe Markets Independently Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 20. European Historic Review for Digital Terrestrial Television (DTT) by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Turkey, and Rest of Europe Markets Independently Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 21. European 14-Year Perspective for Digital Terrestrial Television (DTT) by Geographic Region - Percentage Breakdown of Number of DTT Households for France, Germany, Italy, UK, Spain, Russia, Turkey, and Rest of Europe Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
DTT in France: An Overview

Table 22. French Digital TV Market by Type (2016): Percentage Breakdown of Subscribers for Cable, DSL, DTT, DTT+DSL, DTT+Satellite, Satellite and Others (includes corresponding Graph/Chart)

Select Key Players
B. Market Analytics

Table 23. French Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 24. French Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
TV Broadcast Industry in Germany: An Overview

Table 25. German Digital TV Market by Type (2016): Percentage Breakdown of Subscribers for Cable, DTT, IPTV and Satellite (includes corresponding Graph/Chart)

Increasing Popularity of HDTV
Key Player
B. Market Analytics

Table 26. German Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 27. German Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

4C. ITALY

A. Market Analysis
Overview
Key Player
B. Market Analytics

Table 28. Italian Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 29. Italian Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Overview
Corporate Development
B. Market Analytics

Table 30. UK Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 31. UK Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

4E. SPAIN

A. Market Analysis
Overview
Key Player
B. Market Analytics

Table 32. Spanish Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 33. Spanish Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis
Key Player
B. Market Analytics

Table 34. Russian Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes correspondin gGraph/Chart)

Table 35. Russian Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

4G. TURKEY

Market Analysis

Table 36. Turkish Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 37. Turkish Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

4H. REST OF EUROPE

A. Market Analysis
Overview
Product Launch
Select Key Players
B. Market Analytics

Table 38. Rest of Europe Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 39. Rest of Europe Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Overview
Analog Switch-Off in Select Asia-Pacific Countries
B. Market Analytics

Table 40. Asia-Pacific Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) by Geographic Region - Australia, China, and Rest of Asia-Pacific Markets Independently Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 41. Asia-Pacific Historic Review for Digital Terrestrial Television (DTT) by Geographic Region - Australia, China, and Rest of Asia-Pacific Markets Independently Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 42. Asia-Pacific 14-Year Perspective for Digital Terrestrial Television (DTT) by Geographic Region - Percentage Breakdown of Number of DTT Households for Australia, China, and Rest of Asia-Pacific Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

5A. AUSTRALIA

Market Analysis

Table 43. Australian Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 44. Australian Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

5B. CHINA

A. Market Analysis
Overview
Key Player
B. Market Analytics

Table 45. Chinese Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 46. Chinese Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

5C. REST OF ASIA-PACIFIC

A. Market Analysis
Overview of Select Regional Markets
India
Taiwan
Malaysia
The Philippines
Indonesia
Product Launch
Strategic Corporate Developments
B. Market Analytics

Table 47. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 48. Rest of Asia-Pacific Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

6. LATIN AMERICA

A. Market Analysis
Analog Switch-Off in Select Latin American Countries
B. Market Analytics

Table 49. Latin American Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 50. Latin American Historic Review for Digital Terrestrial Television (DTT) by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 51. Latin American 14-Year Perspective for Digital Terrestrial Television (DTT) by Geographic Region - Percentage Breakdown of Number of DTT Households for Brazil, Mexico, and Rest of Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

6A. BRAZIL

A. Market Analysis
Overview
B. Market Analytics

Table 52. Brazilian Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 53. Brazilian Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

6B. MEXICO

Market Analysis

Table 54. Mexican Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 55. Mexican Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

6C. REST OF LATIN AMERICA

A. Market Analysis
Overview
Argentina: A Prominent Market

Table 56. Argentine DTT Market by Connection Type (2016): Percentage Breakdown of Number of Households for Free and Pay DTT Service (includes corresponding Graph/Chart)

B. Market Analytics

Table 57. Rest of Latin America Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 58. Rest of Latin America Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

7. REST OF WORLD

A. Market Analysis
Overview
Analog Switch-Off in Select African Countries
Overview of Selection Regional Markets
Nigeria
Kenya
South Africa
Strategic Corporate Developments
B. Market Analytics

Table 59. Rest of World Recent Past, Current & Future Analysis for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 60. Rest of World Historic Review for Digital Terrestrial Television (DTT) Market Analyzed with Number of DTT Households in Thousands for Years 2011 through 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 26 (including Divisions/Subsidiaries - 28)
The United States (2)
Europe (15)
  France (5)
  Germany (3)
  Italy (1)
  Spain (2)
  Rest of Europe (4)
Asia-Pacific (Excluding Japan) (11)