Advertising in Spain
Advertising in Spain
Summary
Advertising in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Summary
Advertising in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Spanish advertising industry had total revenues of $12,614.2 million in 2023, representing a negative compound annual growth rate (CAGR) of 1.5% between 2018 and 2023.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $2,834.9 million, equivalent to 22.5% of the industry's overall value.
- The growth in the Spanish advertising industry is influenced by several macroeconomic factors, such as rising GDP, growing consumer confidence, and an increase in advertising spending. For instance, the real GDP annual growth rate of Spain in 2023 stood at 2.5%, according to MarketLine.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Spain
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Spain
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Spain advertising market with five year forecasts
- What was the size of the Spain advertising market by value in 2023?
- What will be the size of the Spain advertising market in 2028?
- What factors are affecting the strength of competition in the Spain advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Spain's advertising market?
Table of Contents
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players in the market?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the industry?
7.4. What has been the rationale behind recent strategic partnerships and M&A activity?
8 COMPANY PROFILES
8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. Publicis Groupe SA
8.4. The Interpublic Group of Companies, Inc.
8.5. WPP plc
8.6. Havas SA
8.7. WPP plc
8.8. Havas SA
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players in the market?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the industry?
7.4. What has been the rationale behind recent strategic partnerships and M&A activity?
8 COMPANY PROFILES
8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. Publicis Groupe SA
8.4. The Interpublic Group of Companies, Inc.
8.5. WPP plc
8.6. Havas SA
8.7. WPP plc
8.8. Havas SA
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Spain advertising industry value: $ million, 2018-23
Table 2: Spain advertising industry category segmentation: % share, by value, 2018-2023
Table 3: Spain advertising industry category segmentation: $ million, 2018-2023
Table 4: Spain advertising industry geography segmentation: $ million, 2023
Table 5: Spain advertising industry value forecast: $ million, 2023-28
Table 6: The Interpublic Group of Companies, Inc.: key facts
Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 8: The Interpublic Group of Companies, Inc.: Key Employees
Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 10: Publicis Groupe SA: key facts
Table 11: Publicis Groupe SA: Annual Financial Ratios
Table 12: Publicis Groupe SA: Key Employees
Table 13: Publicis Groupe SA: Key Employees Continued
Table 14: Publicis Groupe SA: Key Employees Continued
Table 15: Publicis Groupe SA: Key Employees Continued
Table 16: Publicis Groupe SA: key facts
Table 17: Publicis Groupe SA: Annual Financial Ratios
Table 18: Publicis Groupe SA: Key Employees
Table 19: Publicis Groupe SA: Key Employees Continued
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: Publicis Groupe SA: Key Employees Continued
Table 22: The Interpublic Group of Companies, Inc.: key facts
Table 23: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 24: The Interpublic Group of Companies, Inc.: Key Employees
Table 25: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 26: WPP plc: key facts
Table 27: WPP plc: Annual Financial Ratios
Table 28: WPP plc: Key Employees
Table 29: WPP plc: Key Employees Continued
Table 30: Havas SA: key facts
Table 31: Havas SA: Key Employees
Table 32: WPP plc: key facts
Table 33: WPP plc: Annual Financial Ratios
Table 34: WPP plc: Key Employees
Table 35: WPP plc: Key Employees Continued
Table 36: Havas SA: key facts
Table 37: Havas SA: Key Employees
Table 38: Spain size of population (million), 2019-23
Table 39: Spain gdp (constant 2005 prices, $ billion), 2019-23
Table 40: Spain gdp (current prices, $ billion), 2019-23
Table 41: Spain inflation, 2019-23
Table 42: Spain consumer price index (absolute), 2019-23
Table 43: Spain exchange rate, 2019-23
Table 1: Spain advertising industry value: $ million, 2018-23
Table 2: Spain advertising industry category segmentation: % share, by value, 2018-2023
Table 3: Spain advertising industry category segmentation: $ million, 2018-2023
Table 4: Spain advertising industry geography segmentation: $ million, 2023
Table 5: Spain advertising industry value forecast: $ million, 2023-28
Table 6: The Interpublic Group of Companies, Inc.: key facts
Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 8: The Interpublic Group of Companies, Inc.: Key Employees
Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 10: Publicis Groupe SA: key facts
Table 11: Publicis Groupe SA: Annual Financial Ratios
Table 12: Publicis Groupe SA: Key Employees
Table 13: Publicis Groupe SA: Key Employees Continued
Table 14: Publicis Groupe SA: Key Employees Continued
Table 15: Publicis Groupe SA: Key Employees Continued
Table 16: Publicis Groupe SA: key facts
Table 17: Publicis Groupe SA: Annual Financial Ratios
Table 18: Publicis Groupe SA: Key Employees
Table 19: Publicis Groupe SA: Key Employees Continued
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: Publicis Groupe SA: Key Employees Continued
Table 22: The Interpublic Group of Companies, Inc.: key facts
Table 23: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 24: The Interpublic Group of Companies, Inc.: Key Employees
Table 25: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 26: WPP plc: key facts
Table 27: WPP plc: Annual Financial Ratios
Table 28: WPP plc: Key Employees
Table 29: WPP plc: Key Employees Continued
Table 30: Havas SA: key facts
Table 31: Havas SA: Key Employees
Table 32: WPP plc: key facts
Table 33: WPP plc: Annual Financial Ratios
Table 34: WPP plc: Key Employees
Table 35: WPP plc: Key Employees Continued
Table 36: Havas SA: key facts
Table 37: Havas SA: Key Employees
Table 38: Spain size of population (million), 2019-23
Table 39: Spain gdp (constant 2005 prices, $ billion), 2019-23
Table 40: Spain gdp (current prices, $ billion), 2019-23
Table 41: Spain inflation, 2019-23
Table 42: Spain consumer price index (absolute), 2019-23
Table 43: Spain exchange rate, 2019-23
LIST OF FIGURES
Figure 1: Spain advertising industry value: $ million, 2018-23
Figure 2: Spain advertising industry category segmentation: $ million, 2018-2023
Figure 3: Spain advertising industry geography segmentation: % share, by value, 2023
Figure 4: Spain advertising industry value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the advertising industry in Spain, 2023
Figure 6: Drivers of buyer power in the advertising industry in Spain, 2023
Figure 7: Drivers of supplier power in the advertising industry in Spain, 2023
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Spain, 2023
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Spain, 2023
Figure 10: Drivers of degree of rivalry in the advertising industry in Spain, 2023
Figure 1: Spain advertising industry value: $ million, 2018-23
Figure 2: Spain advertising industry category segmentation: $ million, 2018-2023
Figure 3: Spain advertising industry geography segmentation: % share, by value, 2023
Figure 4: Spain advertising industry value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the advertising industry in Spain, 2023
Figure 6: Drivers of buyer power in the advertising industry in Spain, 2023
Figure 7: Drivers of supplier power in the advertising industry in Spain, 2023
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Spain, 2023
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Spain, 2023
Figure 10: Drivers of degree of rivalry in the advertising industry in Spain, 2023
