Advertising in Japan

Date: March 31, 2014
Pages: 33
Price:
US$ 350.00
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Publisher: MarketLine
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: A5B021B480CEN
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Advertising in Japan
Introduction

Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Japan advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights
  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The Japanese advertising industry is forecast to generate total revenues of $7.1bn in 2013, stagnating between 2009 and 2013.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $1.9bn, equivalent to 27.6% of the industry's overall value.
  • The performance of the industry is forecast to accelerate, with an anticipated CAGR of 6.2% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $9.5bn by the end of 2018.
Features
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts
  • Macroeconomic indicators provide insight into general trends within the Japan economy
Key Questions Answered
  • What was the size of the Japan advertising market by value in 2013?
  • What will be the size of the Japan advertising market in 2018?
  • What factors are affecting the strength of competition in the Japan advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Japan's advertising market?
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Asatsu-DK Inc.
Dentsu Inc.
Hakuhodo Incorporated
The Interpublic Group of Companies, Inc.
Macroeconomic Indicators
Country Data
Appendix
Methodology
Industry associations
Related MarketLine research

LIST OF TABLES

Table 1: Japan advertising industry value: $ billion, 2009–13
Table 2: Japan advertising industry category segmentation: $ billion, 2013
Table 3: Japan advertising industry geography segmentation: $ billion, 2013
Table 4: Japan advertising industry value forecast: $ billion, 2013–18
Table 5: Asatsu-DK Inc.: key facts
Table 6: Asatsu-DK Inc.: key financials ($)
Table 7: Asatsu-DK Inc.: key financials (¥)
Table 8: Asatsu-DK Inc.: key financial ratios
Table 9: Dentsu Inc.: key facts
Table 10: Dentsu Inc.: key financials ($)
Table 11: Dentsu Inc.: key financials (¥)
Table 12: Dentsu Inc.: key financial ratios
Table 13: Hakuhodo Incorporated: key facts
Table 14: The Interpublic Group of Companies, Inc.: key facts
Table 15: The Interpublic Group of Companies, Inc.: key financials ($)
Table 16: The Interpublic Group of Companies, Inc.: key financial ratios
Table 17: Japan size of population (million), 2009–13
Table 18: Japan gdp (constant 2000 prices, $ billion), 2009–13
Table 19: Japan gdp (current prices, $ billion), 2009–13
Table 20: Japan inflation, 2009–13
Table 21: Japan consumer price index (absolute), 2009–13
Table 22: Japan exchange rate, 2009–13

LIST OF FIGURES

Figure 1: Japan advertising industry value: $ billion, 2009–13
Figure 2: Japan advertising industry category segmentation: % share, by value, 2013
Figure 3: Japan advertising industry geography segmentation: % share, by value, 2013
Figure 4: Japan advertising industry value forecast: $ billion, 2013–18
Figure 5: Forces driving competition in the advertising industry in Japan, 2013
Figure 6: Drivers of buyer power in the advertising industry in Japan, 2013
Figure 7: Drivers of supplier power in the advertising industry in Japan, 2013
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2013
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Japan, 2013
Figure 10: Drivers of degree of rivalry in the advertising industry in Japan, 2013
Figure 11: Asatsu-DK Inc.: revenues & profitability
Figure 12: Asatsu-DK Inc.: assets & liabilities
Figure 13: Dentsu Inc.: revenues & profitability
Figure 14: Dentsu Inc.: assets & liabilities
Figure 15: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 16: The Interpublic Group of Companies, Inc.: assets & liabilities
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