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Advertising in France

April 2020 | 55 pages | ID: A7FFB8D06B5EN
MarketLine

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Advertising in France

SUMMARY

Advertising in France industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The French advertising industry had total revenues of $12,100.7m in 2019, representing a compound annual growth rate (CAGR) of 2.8% between 2015 and 2019.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2019, with total revenues of $4,961.3m, equivalent to 41% of the industry's overall value.
  • In the France, high smartphone penetration has caused a shift in the advertising industry to a more digital field.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in France
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in France
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the France advertising market with five year forecasts
REASONS TO BUY
  • What was the size of the France advertising market by value in 2019?
  • What will be the size of the France advertising market in 2024?
  • What factors are affecting the strength of competition in the France advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up France's advertising market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. Are there any other notable players in the market?
7.5. How will Covid-19 impact market players?

8 COMPANY PROFILES

8.1. Dentsu, Inc.
8.2. The Interpublic Group of Companies, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

LIST OF TABLES

Table 1: France advertising industry value: $ billion, 2015-19
Table 2: France advertising industry category segmentation: $ billion, 2019
Table 3: France advertising industry geography segmentation: $ billion, 2019
Table 4: France advertising industry value forecast: $ billion, 2019-24
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: Annual Financial Ratios
Table 7: Dentsu, Inc.: Key Employees
Table 8: Dentsu, Inc.: Key Employees Continued
Table 9: Dentsu, Inc.: Key Employees Continued
Table 10: Dentsu, Inc.: Key Employees Continued
Table 11: The Interpublic Group of Companies, Inc.: key facts
Table 12: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 13: The Interpublic Group of Companies, Inc.: Key Employees
Table 14: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 15: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 16: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 17: Publicis Groupe SA: key facts
Table 18: Publicis Groupe SA: Annual Financial Ratios
Table 19: Publicis Groupe SA: Key Employees
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: Publicis Groupe SA: Key Employees Continued
Table 22: Publicis Groupe SA: Key Employees Continued
Table 23: WPP plc: key facts
Table 24: WPP plc: Annual Financial Ratios
Table 25: WPP plc: Key Employees
Table 26: France size of population (million), 2015-19
Table 27: France gdp (constant 2005 prices, $ billion), 2015-19
Table 28: France gdp (current prices, $ billion), 2015-19
Table 29: France inflation, 2015-19
Table 30: France consumer price index (absolute), 2015-19
Table 31: France exchange rate, 2015-19

LIST OF FIGURES

Figure 1: France advertising industry value: $ billion, 2015-19
Figure 2: France advertising industry category segmentation: % share, by value, 2019
Figure 3: France advertising industry geography segmentation: % share, by value, 2019
Figure 4: France advertising industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the advertising industry in France, 2019
Figure 6: Drivers of buyer power in the advertising industry in France, 2019
Figure 7: Drivers of supplier power in the advertising industry in France, 2019
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in France, 2019
Figure 9: Factors influencing the threat of substitutes in the advertising industry in France, 2019
Figure 10: Drivers of degree of rivalry in the advertising industry in France, 2019

COMPANIES MENTIONED

Dentsu, Inc.
The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP plc


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