Advertising in China

Date: March 31, 2014
Pages: 36
Price:
US$ 350.00
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Publisher: MarketLine
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: A14444B5F54EN
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Advertising in China
Introduction

Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights
  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The Chinese advertising industry generated total revenues of $12.2bn in 2013, representing a compound annual growth rate (CAGR) of 12.2% between 2009 and 2013.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $4.7bn, equivalent to 38.2% of the industry's overall value.
  • The performance of the industry is forecast to decelerate, with an anticipated CAGR of 9.2% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $19.0bn by the end of 2018.
Features
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in China
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China advertising market with five year forecasts
  • Macroeconomic indicators provide insight into general trends within the China economy
Key Questions Answered
  • What was the size of the China advertising market by value in 2013?
  • What will be the size of the China advertising market in 2018?
  • What factors are affecting the strength of competition in the China advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up China's advertising market?
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Dentsu Inc.
The Interpublic Group of Companies, Inc.
Omnicom Group Inc.
WPP Group plc
Macroeconomic Indicators
Country Data
Appendix
Methodology
Industry associations
Related MarketLine research

LIST OF TABLES

Table 1: China advertising industry value: $ billion, 2009–13
Table 2: China advertising industry category segmentation: $ billion, 2013
Table 3: China advertising industry geography segmentation: $ billion, 2013
Table 4: China advertising industry value forecast: $ billion, 2013–18
Table 5: Dentsu Inc.: key facts
Table 6: Dentsu Inc.: key financials ($)
Table 7: Dentsu Inc.: key financials (¥)
Table 8: Dentsu Inc.: key financial ratios
Table 9: The Interpublic Group of Companies, Inc.: key facts
Table 10: The Interpublic Group of Companies, Inc.: key financials ($)
Table 11: The Interpublic Group of Companies, Inc.: key financial ratios
Table 12: Omnicom Group Inc.: key facts
Table 13: Omnicom Group Inc.: key financials ($)
Table 14: Omnicom Group Inc.: key financial ratios
Table 15: WPP Group plc: key facts
Table 16: WPP Group plc: key financials ($)
Table 17: WPP Group plc: key financials (£)
Table 18: WPP Group plc: key financial ratios
Table 19: China size of population (million), 2009–13
Table 20: China gdp (constant 2000 prices, $ billion), 2009–13
Table 21: China gdp (current prices, $ billion), 2009–13
Table 22: China inflation, 2009–13
Table 23: China consumer price index (absolute), 2009–13
Table 24: China exchange rate, 2009–13

LIST OF FIGURES

Figure 1: China advertising industry value: $ billion, 2009–13
Figure 2: China advertising industry category segmentation: % share, by value, 2013
Figure 3: China advertising industry geography segmentation: % share, by value, 2013
Figure 4: China advertising industry value forecast: $ billion, 2013–18
Figure 5: Forces driving competition in the advertising industry in China, 2013
Figure 6: Drivers of buyer power in the advertising industry in China, 2013
Figure 7: Drivers of supplier power in the advertising industry in China, 2013
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in China, 2013
Figure 9: Factors influencing the threat of substitutes in the advertising industry in China, 2013
Figure 10: Drivers of degree of rivalry in the advertising industry in China, 2013
Figure 11: Dentsu Inc.: revenues & profitability
Figure 12: Dentsu Inc.: assets & liabilities
Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 15: Omnicom Group Inc.: revenues & profitability
Figure 16: Omnicom Group Inc.: assets & liabilities
Figure 17: WPP Group plc: revenues & profitability
Figure 18: WPP Group plc: assets & liabilities
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