Advertising in Asia-Pacific

Date: March 16, 2015
Pages: 34
Price:
US$ 350.00
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Publisher: MarketLine
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AA0BF269F3DEN
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Advertising in Asia-Pacific
INTRODUCTION

Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Asia-Pacific advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

HIGHLIGHTS
  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The Asia-Pacific advertising industry had total revenues of $30,293.2m in 2014, representing a compound annual growth rate (CAGR) of 6.8% between 2010 and 2014.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $10,690.2m, equivalent to 35.3% of the industry's overall value.
  • The performance of the industry is forecast to follow a similar pattern with an anticipated CAGR of 7% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $42,517.5m by the end of 2019.
FEATURES
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Asia-Pacific
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts
  • Macroeconomic indicators provide insight into general trends within the Asia-Pacific economy
KEY QUESTIONS ANSWERED
  • What was the size of the Asia-Pacific advertising market by value in 2014?
  • What will be the size of the Asia-Pacific advertising market in 2019?
  • What factors are affecting the strength of competition in the Asia-Pacific advertising market?
  • How has the market performed over the last five years?
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Dentsu, Inc.
Hakuhodo Incorporated
Publicis Groupe SA
WPP plc
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

LIST OF TABLES

Table: Asia-Pacific advertising industry value: $ million
Table: Asia–Pacific advertising industry category segmentation: $ million,
Table: Asia–Pacific advertising industry geography segmentation: $ million,
Table: Asia-Pacific advertising industry value forecast: $ million
Table: Dentsu, Inc.: key facts
Table: Dentsu, Inc.: key financials ($)
Table: Dentsu, Inc.: key financials (¥)
Table: Dentsu, Inc.: key financial ratios
Table: Hakuhodo Incorporated: key facts
Table: Publicis Groupe SA: key facts
Table: Publicis Groupe SA: key financials ($)
Table: Publicis Groupe SA: key financials (€)
Table: Publicis Groupe SA: key financial ratios
Table: WPP plc: key facts
Table: WPP plc: key financials ($)
Table: WPP plc: key financials (£)
Table: WPP plc: key financial ratios

LIST OF FIGURES

Figure: Asia-Pacific advertising industry value: $ million
Figure: Asia–Pacific advertising industry category segmentation: % share, by value,
Figure: Asia–Pacific advertising industry geography segmentation: % share, by value,
Figure: Asia-Pacific advertising industry value forecast: $ million
Figure: Forces driving competition in the advertising industry in Asia-Pacific,
Figure: Drivers of buyer power in the advertising industry in Asia-Pacific,
Figure: Drivers of supplier power in the advertising industry in Asia-Pacific,
Figure: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific,
Figure: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific,
Figure: Drivers of degree of rivalry in the advertising industry in Asia-Pacific,
Figure: Dentsu, Inc.: revenues & profitability
Figure: Dentsu, Inc.: assets & liabilities
Figure: Publicis Groupe SA: revenues & profitability
Figure: Publicis Groupe SA: assets & liabilities
Figure: WPP plc: revenues & profitability
Figure: WPP plc: assets & liabilities

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