Worldwide WebCam Market Shares Strategies, and Forecasts, 2009-2015

February 2009 | 333 pages | ID: W8ABB26CACEEN
WinterGreen Research

Abstracts

WinterGreen Research announces that it has a new study on Worldwide webcam markets. The 2009 study has 333 pages, 130 Tables and Figures. Worldwide webcams are poised to achieve significant growth as units become smaller and less expensive broadening the types of applications in which they are used and the variety of devices in which they are included.

Trends in the webcam consumer technology market include leveraging brand identity, providing affordability, permitting ease of installation, and permitting ease of use. Visual appeal has become an aspect of the purchase decision when buying a webcam to go with a desktop.

Industry dynamics impact use of webcams for cell phone platforms, video game consoles, digital music players and home-entertainment systems. As additional platforms deliver new functionality, increased processing power and growing communications capabilities, demand to increase add-on, complementary devices connected to these platforms is increasing. The product expertise webcam vendors have developed for the PC platform is being extended to multiple platforms. Expertise provides opportunity for growth and market leverage.

The small office and home networking market is entering a new phase. Consumer electronics are no longer standalone products. The current environment is shifting into a market ripe for integration of data, communication and multimedia devices. Encore strives to explore this trend and continue to offer high performance connectivity devices to the worldwide market.

Logitech is similar to most of the leading market participants in its growth strategy. Success in implementation is the difference between the market share leaders, they all have the vision of innovation for the product lines. Leading vendors sell products to a network of distributors and retail organizations, and to original equipment manufacturers (OEMs).

Microsoft entry into the market has made the competitive environment more intense. Aggressive pricing practices, promotions, and channel marketing on a worldwide basis from Microsoft have had an impact on revenues and margins for all vendors.

Worldwide retail network includes wholesale distributors, consumer electronics retailers, mass merchandisers, specialty electronics stores, computer and telecommunications stores, value-added resellers and online merchants. The large majority of revenues are derived from sales of products for use by consumers, with sales of products for use by businesses amounting to a small part of revenues.

Markets are competitive and are characterized by short product life cycles, rapidly changing technology, evolving customer demands, and aggressive promotional and pricing practices. In order to remain competitive, continued investment in product research and development is critical to driving innovation.

New and improved products and technologies drive market growth. Logitech is committed to identifying and meeting customer trends with an innovative product portfolio. It seeks to increase the value of the Logitech brand from a competitive, channel partner and consumer experience perspective. Innovation and product quality are helping gain market acceptance and strengthen market leadership.

Architecture Revolution Architecture allows products to achieve processing speed, signal quality and power consumption performance comparable to that obtained from competing fixed function hardware. Unlike fixed function hardware, which is suitable for single applications such as video processing, products can support a variety of multimedia applications such as audio, video and imaging using a single processor.

This allows achieving levels of integration comparable to those offered by generalpurpose semiconductor devices such as CPUs and baseband processors. Since processors are designed solely for multimedia applications, rather than a broad spectrum of computing tasks, processors avoid the need for the complex control software used by CPUs and baseband processors, and can therefore offer significantly better processing speed, signal quality and power consumption performance. Value of Innovation.

Vendors do research on advanced technologies for webcam software products and services. Delivering breakthrough innovation and high-value solutions through integrated software platform is key. Meeting customer needs and achieving growth depends on innovation. Vendors continue to lay the foundation for long-term growth by delivering products and services, creating opportunities for partners, improving customer satisfaction, and improving internal processes.

Microsoft focus is to build on this foundation through ongoing innovation in integrated software platforms; by delivering compelling value propositions to customers; by responding effectively to customer and partner needs; and by continuing to emphasize the importance of product excellence, business efficacy, and accountability.

Cisco Linksys Wireless-G Direct Internet Home Monitoring Security Camera Works without a PC connection. The Cisco Linksys Wireless-G Internet home monitoring camera sends live video through the Internet to a web browser anywhere in the world. This compact, self-contained unit lets you keep track of your home, your kids, your workplace -- whatever's important to you.

Unlike standard "web cams" that require an attached PC, the Internet Home Monitoring Camera contains its own web server, so it can connect directly to a network, either over Wireless-G (802.11g) networking, or over 10/100 Ethernet cable. Choose either MPEG-4 or Motion JPEG video compression for a high-quality, highframe rate, up to 640x480 video stream.

Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases. WebCams used in social networking, Internet communications, instant messaging, notebook portable computers, and PCs are proving the technology for video communication. Widespread use in a range of applications proves the feasibility of this technology. The large emerging markets are for video communication and security powered by evolving systems.

Contents

WEBCAM MARKET EXECUTIVE SUMMARY

WebCam Market Driving Forces
  WebCam Image Quality
  WebCam Shutter Speed
  WebCam Network Speed
  WebCam Sensitivity
WebCam Market Shares
WebCam Market Forecasts
  Architecture Revolution
  Value of Innovation
  Cisco Linksys Wireless-G Direct Internet Home ES-13
  Monitoring Security Camera Works Without PC Connection

1. WEBCAM MARKET DESCRIPTION AND MARKET DYNAMICS

1.1 Trends In The WebCam Consumer Technology Market
  1.1.1 WebCam Vendor Competitive Strengths
1.2 Global Presence Issues
  1.2.1 Logistics And Supply Chain Infrastructure
1.3 Webcam Wireless Network Monitoring Uses
1.4 WebCam.Com Directory
  1.4.1 Personal Cameras Connected To A Home PC
  1.4.2 Webcam Pointing At A Scene
  1.4.3 WebCams for Promotion; WebCam Toolkit
  1.4.4 Home Video Production
1.5 Consumer WebCams
  1.5.1 Consumer WebCams Quality Of The Lens
  1.5.2 Free Web-calling
1.6 Community Police Scanning
1.7 Entertainment Big Ben, London
  1.7.1 Big Ben WebCam
1.8 WebCam View Overlooking
1.9 Camera Types Of Webcams

2. WEBCAM MARKET SHARES AND MARKET FORECASTS

2.1 WebCam Market Driving Forces
  2.1.1 WebCam Image Quality
  2.1.2 WebCam Shutter Speed
  2.1.3 WebCam Network Speed
  2.1.4 WebCam Sensitivity
2.2 WebCam Market Shares
  2.2.1 WebCam External PC and WebCam Router Based Market Shares
  2.2.2 Logitech
  2.2.3 Creative Technology
  2.2.4 Worldwide Social Networking and Enterprise Externally PC Connected WebCam Market Shares
  2.2.5 Microsoft
  2.2.6 Philips Webcams
  2.2.7 Social Networking and Enterprise Externally Connected PC WebCams
  2.2.8 Worldwide Security PC Externally Connected WebCam Market Shares
  2.2.9 D-Link
  2.2.10 Worldwide Security Non PC, Internet Directly Connected WebCams
  2.2.11 Cisco / Linksys
2.3 Notebook OEM Internally PC Connected WebCam Shipments Market Shares
  2.3.1 Logitech OEM QuickCam® 3000 for Business
  2.3.2 China Manufacturing Hub For PC Cameras
  2.3.3 A4Tech
2.4 WebCam Market Forecasts
  2.4.1 WebCam Social Networking and Enterprise Market Forecasts
  2.4.2 PC External WebCams Used for Security
  2.4.3 Router Based Security with Non PC WebCams
  2.4.4 OEM Laptop Internal WebCam Market Forecasts
  2.4.5 WiMax Fixed Access IP WebCam Security Market
  2.4.6 Impact of Economic Downturn
  2.4.7 WebCam Applications
  2.4.8 WebCam Pan/Tilt/Zoom (PTZ) Security Cameras
  2.4.9 WebCam Environment
  2.4.10 WebCams for Construction
  2.4.11 Live WebCam Weather Services
  2.4.12 Live WebCam Quality Control Services
  2.4.13 Location Scanning in Communities
  2.4.14 Use of WebCams for Games
  2.4.15 Use of WebCams for Pornography
2.5 Selected WebCam Prices
  2.5.1 High End Web Cam Prices
2.6 WebCam Regional Analysis
  2.6.1 Logitech Fiscal Third-Quarter 2008 Revenue
  2.6.2 Vimicron Regional Revenue
  2.6.3 D-Link Regional Revenue

3. WEBCAM PRODUCT DESCRIPTION

3.1 Logitech
  3.1.1 Logitech Premium Webcam Offerings
  3.1.2 Logitech Mid-Range Webcams
  3.1.3 Logitech Performance Webcams
  3.1.4 Logitech Family Of Webcams
  3.1.5 Logitech QuickCam® Orbit AF
  3.1.6 Logitech Style
  3.1.7 Logitech QuickCam® Orbit AF Security Camera
  3.1.8 Logitech Indoor Camera Video Security
  3.1.9 Logitech WiLife Outdoor Camera
3.2 Microsoft
  3.2.1 Microsoft LifeCam VX-1000
  3.2.2 Microsoft LifeCam VX-3000
  3.2.3 Microsoft LifeCam VX-7000
  3.2.4 Microsoft LifeCam VX-5000
  3.2.5 Microsoft Notebook Computer LifeCam NX-6000
3.3 Philips
  3.3.1 Philips SPC1300
3.4 Creative Technology
  3.4.1 Desktop Creative Live! Cam Video IM Webcam
  3.4.2 Desktop Creative Live! Cam Video IM Pro Webcam
  3.4.3 Desktop Creative Live! Cam Optia Pro Webcam
  3.4.4 Creative Technology Notebook WebCams
  3.4.5 Creative Technology Laptop Pro Webcam
  3.4.6 Creative Live! Cam Notebook Ultra Laptop Webcam
3.5 Cisco / Linksys
  3.5.1 Cisco Linksys Wireless PTZ Internet Camera with Audio
3.6 D-Link
3.7 Encore Electronics
3.8 iMirco Electronics
3.9 Relleek Electronics Co. Ltd / Custom Memory Web Cams
3.10 3DV
3.11 Lorex
  3.11.1 Lorex Color DMC2023 PC Cam –
3.12 Adomax Electranic Technology (Z.Q.) Ltd WebCams
3.13 Omega Technology Inc
3.14 Shenzhen Vigor Electronic & Technology Co.,Ltd
3.15 10moons Technology Development Co., Ltd
3.16 Vimicro International Corporation
3.17 3DV 3D Imaging Camera for Gaming Application
3.18 Samsung Offers New PC Camera CMOS Image Sensor System-on-Chip for Real-time HD Video
3.19 Selected Webcam Vendors
  3.19.1 Astak
  3.19.2 D-Link
  3.19.3 ENCORE
  3.19.4 iMicro
  3.19.5 Linksys
  3.19.6 Logitech
  3.19.7 Microsoft
  3.19.8 Zonet
  3.19.9 Selected Web Cam Drivers
  3.19.10 Selected Webcam Vendors In China

4. WEBCAM TECHNOLOGY

4.1 Web Camera Image Sensor Control Interface
  4.1.1 Detailed System Blocks Description
4.2 Sony Image Sensor
4.3 Webcam Application Module
4.4 Proxicast's LAN-Cell Cellular Router For Secure 3G Wireless Video Communications
  4.4.1 Micron DigitalClarity Technology
4.5 Micron Technology Image Sensors for the WebCam Market
  4.5.1 Micron Sensor Low Power Usage Extends Battery Life
  4.5.2 Active-Pixel Image Sensors Flexibility From Random Access to Pixel
  4.5.3 Active-Pixel Image Sensors Minimize Artifacts, Smear, Or Blooming For Higher-Quality Images
  4.5.4 Smart Camera Function Evolving Technology
  4.5.5 24-Bit Colors RGB
  4.5.6 Adjusting for the Effect of Light Source
  4.5.7 Aperture Correction
4.6 New Modality Makes The Production Of Real Time Mixed Reality Video Possible
4.7 Micro Lenses and Color Filter Arrays
  4.7.1 CMOS Image Sensor Portfolio
  4.7.2 Analog-to-Digital Conversion
4.8 Telerobotic WebCams
4.9 Speed
  4.9.1 Sensitivity
4.10 Network Camera Software for the Enterprise
4.11 GloopIt.com WebCam utility That Adds Virtual 3D Objects
4.12 Video Ringtones

5. WEBCAM COMPANY PROFILES

5.1 A4Tech
5.2 Creative Technology Ltd
  5.2.1 Creative's Worldwide Network
  5.2.2 Creative Labs Americas
  5.2.3 Creative Labs Europe
  5.2.4 Creative Labs Asia
  5.2.5 Creative Technology Revenue
  5.2.6 Creative Technology Q1 FY09 Revenue
  5.2.7 Creative Technology Sales, By Geographical Region
5.3 D-Link
  5.3.1 D-Link USB-Powered Monitor for Multi-Tasking PC Users
  5.3.2 D-Link Revenue
  5.3.3 D-Link Regional Revenue
  5.3.4 D-Link Product Segment Revenue
5.4 Encore Electronics
  5.4.1 iMirco Electronics
  5.4.2 iMirco Electronics Products
  5.4.3 iMirco Electronics Services
5.5 Logitech International
  5.5.1 Logitech international S.A. Is a Swiss Holding Company
  5.5.2 Logitech PC Headsets and VoIP Handsets
  5.5.3 Logitech Trends in Business
  5.5.4 Logitech Trends in OEM sales
  5.5.5 Logitech Trends in Retail Seasonality
  5.5.6 Logitech Business Strategy
  5.5.7 Logitech In the Office Environment
  5.5.8 Logitech In the Digital Home Environment
  5.5.9 Logitech In the Mobile Environment
  5.5.10 Logitech Revenue
  5.5.11 Net sales by channel:
  5.5.12 Logitech Fiscal Third-Quarter 2008 Revenue
  5.5.13 Logitech Ultimate Ears Acquisition
5.6 Micron
5.7 Microsoft
5.8 Philips
5.9 Proxicast
5.10 Relleek Electronics
5.11 Samsung Electronics
5.12 Vimicro International Corporation
  5.12.1 Vimicro Third Quarter 2008 Revenue
  5.12.2 Vimicro Strategy
  5.12.3 Vimicor Architecture Revolution

List Of Tables

LIST OF TABLES AND FIGURES

Table ES-1
WebCam Market Driving Forces
Table ES-2
Webcam Market Characteristics
Figure ES-3
Worldwide WebCam Shipments Market Shares, 2008
Figure ES-4
Worldwide WebCam Market Forecasts, Shipments,
Dollars, 2009-2015

Table 1-1
Risks Inherent In Doing Business In International Markets
Table 1-1 (Continued)
Risks Inherent In Doing Business In International Markets
Table 1-2
Consumer WebCam Applications
Table 1-3
London Tourist WebCams
Table 1-3 (Continued)
London Tourist WebCams
Table 1-3 (Continued)
London Tourist WebCams
Table 1-3 (Continued)
London Tourist WebCams
Table 1-3 (Continued)
London Tourist WebCams
Table 1-3 (Continued)
London Tourist WebCams
Figure 1-4
Typical WebCam Views

Table 2-1
WebCam Market Driving Forces
Table 2-2
Webcam Market Characteristics
Figure 2-3
Worldwide WebCam Shipments Market Shares, 2008
Figure 2-4
Worldwide WebCam Shipments Market Shares, 2008
Figure 2-5
Worldwide WebCam External PC and WebCam
Router Based Shipments Market Shares, 2008
Table 2-6
Worldwide WebCam External PC and WebCam
Router Based Shipments Market Shares, 2008
Figure 2-7
Worldwide Social Networking and Enterprise
Externally Connected PC WebCam Shipments
Market Shares, Dollars, 2008
Table 2-8
Worldwide Social Networking and Enterprise
Externally Connected PC WebCam Shipments
Market Shares, Dollars, 2008
Table 2-9
WebCam Security Market Driving Forces
Figure 2-10
Worldwide Security Externally Connected PC
WebCam Shipments Market Shares, Dollars, 2008
Table 2-11
Worldwide Security Externally PC Connected
WebCam Shipments Market Shares, Dollars, 2008
Table 2-12
Worldwide Security Non PC, Internet Directly
Connected WebCam Shipments Market Shares, 2008
Table 2-13
Worldwide Security Non PC, Internet Directly
Connected WebCam Shipments Market Shares, 2008
Table 2-14
WebCam OEM Market Driving Forces
Table 2-15
Worldwide Notebook OEM Internally PC
Connected WebCam Shipments Market Shares, Dollars, 2008
Table 2-16
Worldwide Notebook OEM Internally PC Connected
WebCam Shipments Market Shares, Dollars, 2008
Figure 2-17
Worldwide WebCam Market Forecasts, Shipments,
Dollars, 2009-2015
Table 2-18
Worldwide WebCam Market Forecasts, Shipments,
Dollars, 2009-2015
Figure 2-19
Worldwide Social Networking PC External
WebCam Market Forecasts, Shipments, Dollars, 2009-2015
Figure 2-20
Worldwide PC External WebCams Used for
Security Market Forecasts, Shipments, Dollars, 2009-2015
Figure 2-21
Worldwide Router Based Security with Non PC
WebCams Market Forecasts, Shipments, Dollars, 2009-2015
Figure 2-22
Worldwide WebCams Embedded in Laptops,
Market Forecasts, Shipments, Dollars, 2008-2015
Figure 2-23
Worldwide WebCams Embedded in Laptops,
Market Forecasts, Shipments, Units, 2008-2015
Figure 2-24
Worldwide Laptop Shipments, Market Forecasts, Units, 2008-2015
Table 2-25
Worldwide Laptop
Market Shares, 2008
Figure 2-26
Worldwide WebCams Embedded in Laptops,
Market Forecasts, Percent Penetration, 2008-2015
Figure 2-27
Worldwide Laptop Computer and Embedded WebCams,
Market Forecasts, 2009-2015
Table 2-28
Applications for WebCams
Table 2-29
Number of Communities Needing WebCams
Figure 2-30
WebCam Regional Shipment Segments, Dollars, 2008
Table 2-31
WebCam Regional Shipment Segments, Dollars, 2008

Table 3-1
Logitech Premium Webcam Offerings
Table 3-2
Logitech Mid-Range Webcams
Table 3-3
Logitech Performance Webcams
Figure 3-4
Logitech Webcam
Figure 3-5
Logitech Standalone Webcam
Figure 3-6
Logitech Lens
Table 3-7
Logitech QuickCam® Orbit AF Performance
Table 3-7 (Continued)
Logitech QuickCam® Orbit AF Performance
Table 3-8
Logitech Style Features
Table 3-8 (Continued)
Logitech Style Features
Table 3-9
Logitech Instant Messaging IM Applications Supported
Table 3-10
Logitech QuickCam® Orbit AF Technical Specifications
Figure 3-11
Logitech QuickCam® Orbit AF Security Camera
Table 3-12
Logitech® Indoor Add-On Security Camera WiLife
Indoor Master System Features
Table 3-12 (Continued)
Logitech® Indoor Add-On Security Camera WiLife
Indoor Master System Features
Table 3-13
Logitech® Automatic Video Storage Functions
Table 3-14
Intelligent Indoor Camera components
Table 3-15
Logitech Intelligent Outdoor Camera Components
Table 3-16
Logitech Outdoor Camera Specifications
Table 3-16 (Continued)
Logitech Outdoor Camera Specifications
Table 3-17
Microsoft LifeCam Webcams & Headsets
Table 3-17 (Continued)
Microsoft LifeCam Webcams & Headsets
Figure 3-18
Microsoft LifeCam VX-1000
Figure 3-19
Microsoft MS Wired Lifecam VX-1000
Table 3-20
Microsoft LifeCam VX-1000 Features
Table 3-21
Microsoft LifeCam VX-1000 Optimized for Windows Live Messenger
Figure 3-22
Microsoft LifeCam VX-3000
Figure 3-23
Microsoft LifeCam VX-7000
Figure 3-24
Microsoft LifeCam VX-5000 Red / Blue / Green
Figure 3-25
Microsoft LifeCam VX-5500
Figure 3-26
Microsoft LifeCam NX-6000
Figure 3-27
Philips SPC530
Figure 3-28
Philips Rotating Webcam
Figure 3-29
Philips SPC1300
Figure 3-30
Creative Live! Cam Video IM Webcam
Figure 3-31
Creative Live! Cam Video IM Pro Webcam
Figure 3-32
Creative Live! Cam Optia Pro Webcam
Figure 3-33
Creative Live! Cam Optia AF Webcam
Figure 3-34
Creative Live! Cam Notebook
Figure 3-35
Creative Live! Cam Notebook Pro Laptop Webcam
Figure 3-36
Creative Live! Cam Notebook Ultra Laptop Webcam
Table 3-37
Cisco / Linksys wireless-G Internet Home Monitoring Camera
Figure 3-38
Cisco / Linksys Wireless-G Internet Home Monitoring Camera
Table 3-39
Cisco Linksys Compact Wireless-G Internet
Home Monitoring Camera Features
Table 3-39 (Continued)
Cisco Linksys Compact Wireless-G Internet
Home Monitoring Camera Features
Table 3-40
Cisco Wireless-G Internet Home Monitoring Camera Controls
Table 3-40 (Continued)
Cisco Wireless-G Internet Home Monitoring Camera Controls
Table 3-41
Cisco Linksys Wireless PTZ Internet Camera with Audio Features
Figure 3-42
Wireless-G VPN Router with RangeBooster
Figure 3-43
D-Link Internet Camera
Figure 3-44
D-Link Secure Cam
Table 3-45
D-Link Secure Cam Product Features:
Table 3-46
D-Life WebCam Products
Table 3-47
D-Life WebCam Product List
Table 3-47 (Continued)
D-Life WebCam Product List
Table 3-47 (Continued)
D-Life WebCam Product List
Table 3-47 (Continued)
D-Life WebCam Product List
Table 3-47 (Continued)
D-Life WebCam Product List
Table 3-47 (Continued)
D-Life WebCam Product List
Table 3-47 (Continued)
D-Life WebCam Product List
Figure 3-48
D-Link Dome Secure Cam
Figure 3-49
3-Axis Lens Adjustment for Ceiling and Wall Mount Application
Figure 3-50
Encore Electronics WebCam
Table 3-51
Encore Electronics WebCam Key Features
Figure 3-52
iMirco Electronics CAM-IMV6
Figure 3-53
iMirco Electronics CAM-IMT1NB USB Webcam
Figure 3-54
iMirco Electronics Web Cams
Figure 3-55
iMirco Electronics CAM-IM628
Table 3-56
iMirco Electronics Specifications
Figure 3-57
Custom Memory Web Cams
Table 3-58
Custom Memory WebCam Specifications:
Table 3-58 (Continued)
Custom Memory WebCam Specifications:
Figure 3-59
Custom Memory Web Cams
Figure 3-60
Custom Memory Web Cams
Figure 3-61
Lorex Color DMC2023 PC Cam
Figure 3-62
Lorex DMC2030 Color Web Camera with Night Vision & Audio
Table 3-63
Adomax Electranic Technology (Z.Q.) Ltd
Figure 3-64
Adomax Electranic Technology (Z.Q.) Ltd
Table 3-65
Omega Technology CMOS PC Camera Features
Figure 3-66
Omega Technology CMOS PC Camera
Figure 3-67
Shenzhen Vigor Electronic & Technology Co.,Ltd WebCam
Table 3-68
Shenzhen Vigor Electronic & Technology Co.,Ltd WebCam Features
Figure 3-69
10moons Technology Development Co., Ltd
Table 3-70
10moons Technology Development Co., Ltd

Figure 4-1
Structure of a Controller
Figure 4-2
Vicam ASCI Block Diagram
Table 4-3
Sony Image Sensor Features
Table 4-4
Sony Image Sensor Device Structure
Figure 4-5
Sony WebCam Sensor
Table 4-6
Micron Sensor Specifications
Table 4-6 (Continued)
Micron Sensor Specifications
Table 4-6 (Continued)
Micron Sensor Specifications
Table 4-7
Pixel Of A CMOS Active-Pixel Image Sensor
Table 4-8
Image Pixel Of A CMOS Active-Pixel Sensor
Table 4-9
Photodiode Active-Pixel Architecture
Table 4-10
WebCam Sensor Patterns
Table 4-11
On Chip Architecture
Figure 4-12
WebCam Sensor Digital Block

Table 5-1
Creative Personal Computer Interactive PDE Product Set
Table 5-2
Creative Technology Competitive Positioning
Table 5-3
Encore Supplies Making Connections Easy
Table 5-4
Logitech Webcam Offerings
Table 5-5
Logitech Product Strategy

COMPANIES PROFILED

Creative Technology Ltd
D-Link
Logitech International
A4Tech
Encore Electronics
Micron
Microsoft
Philips
Proxicast
Relleek Electronics
Samsung Electronics
Vimicro International