Women's Underwear, Nightwear and Swimwear in Italy

July 2011 | 27 pages | ID: W479A7B0A23EN
Euromonitor International Ltd

Abstracts

In 2010, women’s underwear, nightwear and swimwear showed a positive performance with 3% current value growth, considerably higher than the review period CAGR of less than 1%. Despite the uncertain performances in some years, including 2008 and especially 2009, the women’s underwear, nightwear and swimwear sector responded promptly and aggressively to the economic crisis, by creating innovative collections that could be worn with the main outerwear collections. This trend treated underwear...

Euromonitor International's Women's Underwear, Nightwear and Swimwear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Women's Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Women's Underwear, Nightwear and Swimwear in Italy
Euromonitor International
July 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Women's Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
  Table 2 Sales of Women's Underwear, Nightwear and Swimwear by Category: Value 2005-2010
  Table 3 Sales of Women's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
  Table 4 Sales of Women's Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
  Table 5 Women's Underwear, Nightwear and Swimwear Company Shares 2006-2010
  Table 6 Women's Underwear, Nightwear and Swimwear Brand Shares 2007-2010
  Table 7 Sales of Women's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
  Table 8 Forecast Sales of Women's Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
  Table 9 Forecast Sales of Women's Underwear, Nightwear and Swimwear by Category: Value 2010-2015
  Table 10 Forecast Sales of Women's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
  Table 11 Forecast Sales of Women's Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015
Benetton Group SpA in Apparel (italy)
Strategic Direction
Key Facts
  Summary 1 Benetton Group Spa: Key Facts
  Summary 2 Benetton Group Spa: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Benetton group Spa: Competitive Position 2010
Calzedonia SpA in Apparel (italy)
Strategic Direction
Key Facts
  Summary 4 Calzedonia Spa: Key Facts
  Summary 5 Calzedonia Spa: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 Calzedonia Spa: Competitive Position 2010
Speedo International Ltd in Apparel (italy)
Strategic Direction
Key Facts
  Summary 7 Speedo International ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 8 Speedo International Limited: Competitive Position 2010
Executive Summary
Economic Crisis Causes Demand To Shrink
Clothing Performs Ahead of Footwear, Even During the Post-crisis Period
Boom in Childrenswear and Underwear Categories Continues
Fragmented Fashion Market
Clothing and Footwear Will Maintain Stability, Despite Recent Financial Crisis
Key Trends and Developments
Poor Economy Polarises Consumer Preferences
Unit Price Reaction To Cotton Prices Reaches Historic Peaks
Apparel To Benefit From An Ageing Population and Rising Immigration
Healthy Lifestyle and Wellbeing Trend To Favour Sportswear
Highly Competitive and Fragmented Market
Market Data
  Table 12 Sales of Apparel by Category: Volume 2005-2010
  Table 13 Sales of Apparel by Category: Value 2005-2010
  Table 14 Sales of Apparel by Category: % Volume Growth 2005-2010
  Table 15 Sales of Apparel by Category: % Value Growth 2005-2010
  Table 16 Apparel Company Shares 2006-2010
  Table 17 Apparel Brand Shares 2007-2010
  Table 18 Sales of Apparel by Distribution Format: % Analysis 2005-2010
  Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2010
  Table 20 Forecast Sales of Apparel by Category: Volume 2010-2015
  Table 21 Forecast Sales of Apparel by Category: Value 2010-2015
  Table 22 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
  Table 23 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Sources
  Summary 9 Research Sources