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Web 2.0 Server and Push Technology Market Shares Strategies, and Forecasts, 2008 to 2014

April 2008 | 228 pages | ID: W0DA45A3361EN
WinterGreen Research

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It promises to get larger. The Internet advertising can be highly targeted and get to consumers when they are about to make a purchase decision. The advertiser has very granular control over the advertising spend. If the aim is to fill up hotel rooms, the advertiser can pull the ad as soon as the rooms are full. The advertising budgets are large and as automated process and the Internet begin to attract advertising, this represents significant opportunity for the computer industry.

Web 2.0 vendors include Google who built their own server machines and this market activity is noted in the context of discussing the major server vendors and significant Web 2.0 companies. Web 2.0 accounts for in the other category for revenue and noted directly in the unit analysis.

Web 2.0 implements push technology. Part of what makes Web 2.0 interesting is push technology. Push technology is the essence of services oriented architecture. SOA is interesting because it decouples functionality and permits enterprises to implement code in flexible ways. Push technology is useful for both consumer social networking applications and enterprise applications because it provides an efficient way to implement services.

Web 2.0 is a technology that is used to collect revenue from the Internet. But it goes beyond that. Web 2.0 companies have been able to add value to existing data by indexing data according to demand and packing data in new ways adding value to the data that goes beyond what the original creators intended. Services are a significant aspect of SOA and of Web 2.0.

SOA benefits relate to achieving reuse of code and flexible response to changing market conditions. Extending the benefits of SOA beyond the enterprise relates to providing the ability to exchange data between partners, suppliers, distributors, and customers. SOA facilitates integration beyond the enterprise—between a company and its partners and customers. A business-to-business (B2B) infrastructure based on a SOA approach lowers development costs. It delivers value chain economies and reduces project risks.

IBM is the defacto industry standard market leader in SOA. IBM dominates SOA with 64% of the market, the rest of market is divided between 12 other participants with measurable market share, none of whom have even been able to garner as much as 8% of the market. IBM dominates the SOA infrastructure markets with more than half of the market because it has the infrastructure offering that can be used to achieve integration in a heterogeneous IT environment and solid services support to permit the large enterprises to change their business model.

The markets for Web 2.0 servers show steady growth due to the increased need for social networking, intelligent presentation of data, and video sharing. Web 2.0 promises to support collaboration on a personal and enterprise level. This provides an advantage to IBM with its new product cycle and its highly evolved collaborative software initiatives.

Web 2.0 server markets forecasts relate to the development of advertising on-line and collaboration tools. Markets at $2.4 billion in 2007 are expected to be at $6.1 billion2014.
WEB 2.0 SERVERS EXECUTIVE SUMMARY

Web 2.0 Implements Push Technology
Web 2.0 Networking Heuristics Value
Web 2.0 Server Market Driving Forces
Web 2.0 Server Market Shares
Web 2.0 Server Forecasts

1. WEB 2.0 SERVERS MARKET DESCRIPTION AND MARKET DYNAMICS

1.1 Web 2.0 Internet Scale Mainstream Applications
  1.1.1 Web 2.0 Design Patterns
  1.1.2 Data is t Next for Web 2.0
  1.1.3 Network Effects
  1.1.4 Collaboration
  1.1.5 Social Networking Heuristics
  1.1.6 Wiki-Style Collaborative Editing
1.2 Core Competencies of Web 2.0
1.3 Web 2.0 Next Generation Applications
1.4 Web 2.0 Impact On Business Environment
  1.4.1 Web 2.0 Corporate and Marketing Communications
1.5 Blogging
  1.5.1 Architecture of Participation
  1.5.2 Permalink Functionality
1.6 Web 2.0 Driven By Data
  1.6.1 Control Over The Database
1.7 Web 2.0 Advertising Business
  1.7.1 Google's Lightweight Programming Model Has Led To The Creation Of Numerous Value-Added Services
1.8 Scientific Collaboration Using Web 2.0
  1.8.1 OpenWetWare Project At MIT

2. WEB 2.0 SERVERS MARKET SHARES AND FORECASTS

2.1 Advertising Revenue Drives Web 2.0
  2.1.1 Web 2.0 Changing How The Enterprise And Society Functions
  2.1.2 Web 2.0 Server Market Driving Forces
  2.1.3 Google Technologies Leverage AJAX To Implement Web Design
2.2 Web 2.0 Server Market Shares
  2.2.1 HP Web 2.0
  2.2.2 Dell Selling PCs in Second Life!
  2.2.3 Google
  2.2.4 IBM iDataPlex Web 2.0 Form Factor
  2.2.5 Sun Web 2.0 Internet
  2.2.6 Google
  2.2.7 Robotic Manufacturing
2.3 x86 Market Shares 2007
2.4 Web 2.0 Server Forecasts
  2.4.1 Server Electricity Usage
  2.4.2 Google Investing In Renewable Energy

3. WEB 2.0 SERVERS DESCRIPTION

3.1 Sun Web 2.0 Internet
  3.1.1 Sun Web 2.0 Positioning
  3.1.2 Sun Microsystems Web 2.0 Innovation
  3.1.3 Sun / Fujitsu
  3.1.4 Sun, Fujitsu, and Fujitsu Siemens Web 2.0 Energy Efficient Servers
  3.1.5 Fujitsu / Sun
  3.1.6 Sparc Enterprise T5140 And T5240 Servers Scale
  3.1.7 SPARC Enterprise T5140 and T5240 Servers
3.2 IBM Web 2.0
  3.2.1 IBM Web 2.0 Technologies
  3.2.2 IBM Web 2.0 iDataPlex
  3.2.3 IBM iDataPlex Web 2.0 Form Factor
  3.2.4 IBM Web 2.0 Mashups
  3.2.5 IBM Internally Developing And Evangelizing Web 2.0 Tools
3.3 HP Web 2.0
  3.3.1 Hewlett-Packard HP Proliant
3.4 Dell
  3.4.1 Dell 2-Socket 1U High Availability Rack Server
  3.4.2 Dell Selling PCs in Second Life!
3.5 Intel® Web 2.0 Technology Development
3.6 AMD
3.7 Google
  3.7.1 Google Infrastructure
3.8 Microsoft Platform Approach Instead of Application
  3.8.1 Akamai vs. BitTorrent
  3.8.2 Harnessing Collective Intelligence

4. WEB 2.0 IMPLEMENTATIONS AND TECHNOLOGY

4.1 Google Scale Mainstream Applications Gmail and Google Maps
  4.1.1 Google.com—Search and Personalization
  4.1.2 Google Scholar.
  4.1.3 Google Server Implementation for Web 2.0
  4.1.4 Google Replicates The Web pages
  4.1.5 Google Map / Reduce Framework Runs In Parallel On 1,000 Machines Google Global Work Queue
  4.1.7 Communication, Collaboration and Communities
  4.1.8 Google Spent $250 Million On Hardware Equipment In 2004, $1.4 Billion in 2007
  4.1.9 Google Uses 1.8 Million Servers, Search Results, Images, Videos, Emails And Ads
  4.1.10 Google Dynamic Architecture Implementation
  4.1.11 Short Description of Google Search Engine Dynamic Architecture
  4.1.12 Google BigFiles
  4.1.13 Google Repository
4.2 eBay Infrastructure
  4.2.1 Sun Storage Helps Keep The Store Open
  4.2.2 eBay’s Infrastructure Evolution
4.3 Microsoft .Net Defines Reusable Modules Dynamically
  4.3.1 Microsoft Data Center Size
  4.3.2 Microsoft Combines Managed Modules into Assemblies
  4.3.3 Microsoft Architecture Dynamic Modular Processing
4.4 IBM® WebSphere® Application Server Feature Pack for Web 2.0
  4.4.1 IBM Web 2.0 Steps To Deploy Websphere Application Server Using Virtual Image Templates
  4.4.2 IBM WebSphere Application Server Feature Pack
4.5 Facebook
4.6 MySpace
4.7 Reunion
4.8 Software Release Cycle
4.9 iTunes and TiVo

5. WEB 2.0 SERVERS COMPANY PROFILES

5.1 DoubleClick vs. Overture and AdSense
5.2 Facebook
5.3 FortiusOne
5.4 Fujitsu
  5.4.1 Fujitsu Network Communications
  5.4.2 Fujitsu Considers WiMAX vs. 3G vs. Wi-Fi
  5.4.3 Fujitsu FLASHWAVE® 7500 Small System
  5.4.4 Fujitsu FASST Transition Solutions
5.5 Google
  5.5.1 Google Revenues
  5.5.2 Wayne Rosing Former CTO Comments On Push Technology
5.6 Hewlett Packard
  5.6.1 HP Products and Services: Segment Information
  5.6.2 Hewlett Packard Technology Solutions Group
  5.6.3 Hewlett Packard Enterprise Storage and Servers
    Hewlett Packard Service-Oriented Architecture
    HP SOA Center Components
    HP Financial Information 2008
    HP Personal Systems Group
    HP Imaging and Printing Group
    HP Enterprise Storage and Servers
    HP Services
    HP Software
    HP Financial Services
    HP Technology Positioning
5.7 IBM
  5.7.1 IBM's Capabilities
    IBM SOA Infrastructure
    IBM WebSphere SOA Business Integration Foundation
  5.7.2 IBM 2008 Fourth-Quarter and Full-Year Revenue
5.8 MySpace
5.9 Postful
5.10 Reunion
5.11 SearchForce
5.12 Sun Microsystems
  5.12.1 Sun Microsystems Network Computing Infrastructure
  5.12.2 Sun Business Strategy
  5.12.3 Sun Startup Essentials Program
  5.12.4 Sun Web 2.0 Customer Base
5.13 Yahoo
  5.13.1 Yahoo has 30,000 servers.
  5.13.2 Yahoo Revenues
  5.13.3 Yahoo Business Segment Results
  5.13.4 Yahoo Server Capital Expenditures

LIST OF TABLES AND FIGURES

Table ES-1
Web 2.0 Market Driving Forces
Table ES-1 (Continued)
Web 2.0 Market Driving Forces
Figure ES-2
Worldwide Web 2.0 Low End x86 Server Shipments
Market Shares, Dollars, 2007
Figure ES-3
Worldwide Web 2.0 Small Server Shipments
Market Forecasts, Dollars, 2008-2014

Table 1-1
Harnessing Collective Intelligence
Table 1-2
Web 2.0 Next Generation Applications Providers
Table 1-3
Web 2.0 Web Space Characteristics
Table 1-4
Web 2.0 Next Generation Applications
Table 1-5
Web 2.0 Next Generation Functions
Table 1-6
Mashup Market Opportunity
Table 1-7
Web 2.0 Internet Examples
Table 1-7 (Continued)
Web 2.0 Internet Examples

Table 2-1
Web 2.0 Market Driving Forces
Table 2-1 (Continued)
Web 2.0 Market Driving Forces
Table 2-2
Web 2.0 Ajax Technology Functions
Figure 2-3
Worldwide Web 2.0 x86 Server With Onboard Storage Shipments
Vendor and Internal Purchase Market Shares, Dollars, 2007
Table 2-4
Worldwide Web 2.0 x86 Server With On Board Storage
Vendor and Internal Purchase Shipments, Market Shares,
Dollars, 2007
Table 2-5
Worldwide Web 2.0 x86 Server With On Board Storage
Vendor and Internal Purchase Shipments, Market Shares,
Units, 2007
Table 2-6
Worldwide Web 2.0 x86 Server With On Board Storage
Vendor and Internal Purchase Shipments, Market Shares,
Units, 2007
Table 2-7
Worldwide Low End x86 Server Shipments, Market Shares,
Dollars, 2007
Table 2-8
Worldwide Low End x86 Server Shipments, Market Shares,
Units, 2007
Table 2-9
Worldwide Low End x86 Server Shipments, Market Shares,
Units, 2007
Table 2-10
Worldwide Web 2.0 Low End x86 Integrated Storage Server
Shipments, Market Shares, Units, 2007
Figure 2-11
Worldwide Web 2.0 Server and Low End x86 Server With
On Board Storage Market Forecasts, Dollars, 2008-2014
Table 2-12
Worldwide Web 2.0 Server and Low End x86 Server
With On Board Storage Market Forecasts, Dollars, 2008-2014
Table 2-13
Worldwide x86 Server and On Board Dual Processor and
Quad Processor Market Forecasts, Dollars, 2008-2014
Figure 2-14
WinterGreen Research ROI Google Server Electricity Analysis
Figure 2-15
WinterGreen Research Google Server Air Conditioning
and Total Electricity Analysis

Table 3-1
Sun Web 2.0 Internet Positioning
Figure 3-2
IBM2.0 iDataPlex
Table 3-3
HP Web 2.0 SDP 2.0's Portfolio Of Solutions
Table 3-3 (Continued)
HP Web 2.0 SDP 2.0's Portfolio Of Solutions
Table 3-4
Hewlett Packard Web 2.0 Server Positioning
Table 3-5
Hewlett Packard Web 2.0 Server Applications
Table 3-6
HP SIP Solution Benefits
Figure 3-7
Dell f5 Web 2.0 Server
Table 3-8
Dell PowerEdge 1950 III Server
Table 3-9
Intel Web 2.0 applications Design Support
Table 3-10
Intel Web 2.0 TDK Developer Functions
Table 3-11
Intel Web 2.0 Software Key Features

Table 4-1
Google Use of Ajax Technology
Table 4-2
WinterGreen Research Server Energy Costs
for 14 Servers with 3 Processors
Figure 4-2
Google Dynamic Architecture
Figure 4-4
Repository Data Structure
Figure 4-5
EBay Architecture
Table 4-6
Microsoft .Net Defines Reusable Modules
Figure 4-7
MegaData Center Capital Expenditures
Figure 4-8
Microsoft .NET assemblies:
Figure 4-9
Microsoft Architecture Dynamic Modular Processing
Figure 4-10
Steps To Deploy IBM WebSphere Application Server
Using A Virtual Image Template
Figure 4-11
WebSphere Application Server Network Deployment
Installation And Configuration Steps
Figure 4-12
IBM Web Architecture
Table 4-13
Facebook Description. 2007 to April 2008
Table 4-13 (Continued)
Facebook Description. 2007 to April 2008
Table 4-13 (Continued)
Facebook Description. 2007 to April 2008
Table 4-14
MySpace Metrics
Table 4-14 (Continued)
MySpace Metrics
Table 4-15
Reunion Metrics

Figure 5-1
Fujitsu Server Innovation
Table 5-2
Fujitsu Server Positioning
Table 5-3
Fujitsu Servers
Table 5-4
Google Advertising Positioning
Table 5-5
HP Systinet SOA Center Components Key Capabilities
Table 5-6
Yahoo Search Offerings

COMPANIES PROFILED

Google
Hewlett Packard
Dell
DoubleClick
AdSense
FortiusOne
Fujitsu Network Communications
MySpace
Reunion
IBM
Sun Microsystems
Overture
Facebook
Yahoo
Fujitsu
Postful
SearchForce


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