Web 2.0: Market Research Report

June 2010 | 447 pages | ID: W8552D8FADBEN
Global Industry Analysts, Inc

Abstracts

This report analyzes the Worldwide market for Web 2.0 in Annual Revenues in US$ Million at the Vendor's Level by the following Technologies: Social Networking, RSS, Blogs, Wikis, Mashups, Podcasting, and Widgets.

The report provides separate comprehensive analytics for the North America, Europe, and Rest of World.

Annual estimates and forecasts are provided for each region for the period of 2006 through 2015.

The report profiles 56 companies including many key and niche players.

Major players covered under the Enterprise Web 2.0 market include Cisco Systems, Inc., Intel Corporation, International Business Machines Corporation, Jive Software, Microsoft Corporation, Oracle Corporation, and SAP AG. Key players incuded under the Internet Web 2.0 market include Google, Inc., and Yahoo! Inc.

Market data and analytics are derived from primary and secondary research.

Company profiles are mostly extracted from URL research and reported select online sources.

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

Rapid Uptake of Web 2.0 Technology & Applications
Web 2.0 – At a Glance
Growth Drivers for Web 2.0 – At a Glance
Technological Advancements
Declining Prices
User Comfort with Web 1.0
Role of Open Source Technologies
Global Distribution of Web 2.0 Sites

Table 1. Global Distribution of Web 2.0 Sites (2008): Percentage Share Breakdown by Number of Sites for Online Social Networks, Multimedia Sharing, Social Gaming, Blogs, Social Tagging, Wiki, and Others (includes corresponding Graph/Chart)

Enterprise Adoption of Web 2.0 Grows
Enterprise 2.0 – Factors Driving Widespread Adoption
Prime Growth Drivers – At a Glance
Current and Future Analysis
Analysis by Geographic Region
Analysis by Technology
Consolidation Gains Momentum
Leading Deals in Web 2.0 Market (2009)

Table 2. Financial/M&A Deals in the Global Web 2.0 Market (2009): Percentage Share Breakdown of Deal Value by Country – US, Luxembourg, UK, China, Israel, and Rest of World (includes corresponding Graph/Chart)

Table 3. Leading Acquisitions in the Global Web 2.0 Market (2009)

Table 4. Major Acquisitions in the Web 2.0 Market (2005-2008)

Location-Based Social Networks Emerge as Latest Favorites

2.MARKET DYNAMICS

Impact of Recession on Web 2.0
Marketing Activities Face the Axe
Enterprise 2.0 – The Positive Impact of Economic Downturn
Growing Use of Web 2.0 Tools for Internal Communications
Online Retailers Use Web 2.0
Workplace Collaboration – Strategy to Deal with Economic Slump
Web 2.0 – Driving Demand in the ICT Industry
Revenue Generation – A Major Area of Concern
Web 2.0 Applications – Failing to Recreate Web 1.0 Success?
Web 2.0 & Internet Advertising

Table 5. Comparison of Audience Share Vs Expenditure Share by Different Media (includes corresponding Graph/Chart)

Recession Constricts Online Advertising Expenditure
Personalization – Trend Setting Feature of Web 2.0
Rising Popularity of Social Media Sites
Mobile Web 2.0 Boosts Social Networking and Collaborative Applications
Web 2.0 Fosters Learning 2.0 in Work Environment
Companies Employ Analytics Tools for Evaluating Web 2.0
Web 2.0 Deployment: Stronger in Enterprises than SMBs
Vendors Offer Tools with Functionalities of Popular SNS
Data Portability Aids Web 2.0 Companies
Web 2.0 Poses New Security Challenges
Semantic Web – The Future of Web

3.PRODUCT OVERVIEW

Web 2.0 – A Conceptual Definition
Evolution of Web 2.0
The Shift from Web 1.0 to Web 2.0
Critical Elements of Web 2.0
Description of Web 2.0 Operations
Characteristics of Web 2.0
Web 2.0 Value Chain
User Plays a Major Role in Web 2.0
Web 2.0 – Types
Consumer-to-Consumer (C2C) Web 2.0
Business-to-Consumer (B2C) Web 2.0
Consumer-to-Business (C2B) Web 2.0
Business to Business (B2B) Web 2.0
Enterprise 2.0 (Internal Business Web 2.0)
Revenue Generation Models in Web 2.0
Revenues through Advertising
Payments for Content Used
Bundled Web 2.0 Applications
Revenues through Donations

4.WEB 2.0 TECHNOLOGIES – AN OVERVIEW

An Insight into Web 2.0 Technology
Server-Side Software
Client-Side Software
Asynchronous JavaScript and XML (AJAX)
Web Syndication Technologies
Wiki Software
Mashup Technology
Rich Internet Applications
Web APIs
Other Technologies
Patenting in Web 2.0 Technology

Table 6. World Web 2.0 Patent Applications (2008): Percentage Share Breakdown of Number of Patents by Country of Origin – US, Korea, Finland, Canada, France, and Others (includes corresponding Graph/Chart)

Number of Web 2.0 Patent Applications for Facebook, Yahoo!, Google, Nokia, Microsoft, Apple, S.M.A.R.T. Link, and Clearspring (As of 2008)

5.WEB 2.0 APPLICATIONS

Creating Web 2.0 Applications
PHP: The Favored Programming Language for Web 2.0 Applications
Technology Drivers for Web 2.0 Apps
Web 2.0 Applications – A Brief Overview
Blogs
Micro-Blogging
Wikis
Social Tagging
Social Networking Sites
Multimedia Sharing
Social Gaming
Really Simple Syndication (RSS)
Podcasts
Mashups
Aggregation Services
Mobile Web
Mobile Web 2.0
Distinguishing Features Between Mobile Web 1.0 and Mobile Web 2.0
Factors Driving Mobile Web 2.0 Applications
Impediments to the Adoption of Mobile Web 2.0 Applications
Web 2.0 in Government/Public Sector
Select Web 2.0 Applications in Government Activities
Web 2.0 Applications in Various Government Domains

6.ENTERPRISE WEB 2.0 – A PRIMER

Impact of Web 2.0 on Industry
Web 2.0 and the Industry
Web 2.0 and the Organizational Value Chain
Web 2.0 in Primary Value Chain Activities of an Organization
Uses of Enterprise 2.0
Improvement in Internal Work Processes
Benefits
Drawbacks
Web 2.0 as User Interface
Web 2.0 Drives Innovation
Facilitating Recruitment & Networking
Web 2.0 Applications for Enterprises

RSS

Wikis

Table 7. Common Uses of Wikis in Enterprise in the US (2008)

Blogs
Social Network Websites and Virtual Communities
Growing Uptake of Enterprise Social Software
Mashups
Challenges in the Adoption of Enterprise Web 2.0
Ambiguity of Web 2.0 Concepts
Constantly Changing Web 2.0 Landscape
Absence of Standard Usage Patterns
Mature Platform or Products
Lack of Skilled Workforce
Organization’s Ability to Adopt Web 2.0
Cost of Web 2.0 Adoption
Other Challenges

7.WEB 2.0 & SECURITY

Enhanced Security Threats in Web 2.0
Insufficient Capabilities of Current Security Measures
Major Security Issues in Web 2.0 Technology and Applications
Inbound Threats
Tools Compromise Corporate Networks
Growing Sophistication of Attacks
Shortening Duration of Attacks
Rising Cost of Malware Clean Up

Table 8. Organizational Expenditure on Malware Clean Up (2008): Percentage Share Breakdown of Companies by Total Expenditure

Outbound Threats
Measures to Deal with Security Threats

8.PRODUCT INNOVATIONS/INTRODUCTIONS

SAP Unveils SAP® StreamWork™
Google to Launch Next Generation Collaboration Platform, Google Wave
Open Box Technologies Launches New SesameVault 2.0
MySocialIncome.com Launches New Web 2.0 Communications Suite
RollStream Launches Web 2.0 Onboarding and Information Management Suite
Google Launches New Version of Web Toolkit
OpenCraft to Roll Out Web TV 2.0
FON Launches Advanced Fonera 2.0n WiFi Router
Optenet Unveils New Series of Web 2.0 Security Solutions
IntelliMedia Develops MIKI Technology for Transfer of Visuals on Web
Citrix Systems Incorporates Web 2.0 Push Technology into NetScaler
Denodo Technologies to Unveil New Mashup Platform
ABOL Software to Introduce iabol 2.0
Movial Unveils New Movial IXS Suite on TI OMAP3 Platform
Sway Unveils New Shoutlet® 2.0 Version Marketing Tool
PlanDone Unveils Web 2.0 Collaboration Software
Mobyko Unveils Living Address Book
Azingo Pioneers Delivery of Web 2.0 Apps on Open Mobile Linux Platform
Tomoye Launches Tomoye Ecco 2.0
WebTrends Unveils WebTrends Analytics 8.5
Verizon Wireless Launches MySpace Mobile
Spotfire Introduces TIBCO Spotfire 2.1
Ordnance Survey Introduces OS OpenSpace Web 2.0 Platform
IBM Launches WebSphere Portal 6.1
BrightTALK™ Unveils Webcasting Method with Web 2.0 Features
Jive Introduces Clearspace 2.0
Microsoft Enhances Windows Live Services with Web 2.0 Features
CSRA Introduces Beta Program for Enterprise Social Network Roadmap
dimdim Becomes the Pioneering Free Web Meeting Service
Verizon Wireless Rolls Out Mobile Web 2.0
Blue Flavor Unveils Leaflets for iPhone
InfoTollgate Releases FastLane™

9.RECENT INDUSTRY ACTIVITY

Oracle Acquires Sun Microsystems
Ulster-Greene ARC Opts for Zscaler Web Security Solutions
Websense Takes Over Defensio
HostMySite Takes Over Hosting.com
Artflute to Deploy Bodhtree Web 2.0 Solutions
CoSN Inks Partnership Agreement with nGenera
GSA Inks Service Agreements with Web 2.0 Service Providers
GSA Inks Agreement with Web 2.0 Social Media Websites
Sun Microsystems Acquires MySQL
IBM Acquires XIV
FatWire Enters Collaboration with netomat
GyPSii Partners with China Unicom and Shanghai Rannuo Information Technology
BeyondAnalysis Snaps Up Enzyme Insight Solutions
Officescape Deploys Web Conferencing 2.0 Platform
Open Text Takes Over Corbis
Realcom Takes Over AskMe
Xobni Takes Over Firedrop
Follett Takes Over Fourteen40
Cisco Acquires PostPath
Inx Takes Over VocalMash
Avalon Report Inks Partnership Agreement with EZYield.com
SnapLogic in Strategic Alliance with WaveMaker
Turner Entertainment Holdings Asia Pacific and Outblaze Form Web 2.0 JV
Laszlo and Funambol Team Up to Provide Mobile Messaging Solution and RIA
Koroberi Develops Web 2.0 Site for FKI Logistex
Facebook, Plaxo and Google Move Towards Data Portability and Open Standards
IBM and RIM Collaborate for Incorporating Web 2.0 on BlackBerry
Netgear Inks Deal with Pramati
NVLsoft to Acquire Guppy Games
FatWire Acquires Infosonia
Raincity Takes Over Bryght
Vodafone and Nokia Join Forces for Web 2.0 Mobile Phones
ShoZu Teams Up with StarHub to Introduce Flat-rate Access Plan
BWA Joins Forces with Chinese Online Video Sites
Cisco Signs Agreement to Take Over Reactivity
IBM Inks Partnership Agreement with Google
Onstream Media Takes Over Auction Video

10.FOCUS ON SELECT GLOBAL PLAYERS

Enterprise Web 2.0 Players
Cisco Systems, Inc. (US)
Intel Corporation (US)
International Business Machines Corporation (US)
Jive Software (US)
Microsoft Corporation (US)
Oracle Corporation (US)
SAP AG (Germany)
Internet Web 2.0 Players
Google, Inc. (US)
Yahoo! Inc. (US)

11.GLOBAL MARKET PERSPECTIVE

Table 9. World Recent Past, Current and Future Analysis for Enterprise Web 2.0 by Geographic Region – North America, Europe, and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 10. World 10-Year Perspective for Enterprise Web 2.0 by Geographic Region – Percentage Breakdown of Dollar Revenues for North America, Europe, and Rest of World Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)

Table 11. World Recent Past, Current and Future Analysis for Enterprise Web 2.0 by Technology – Social Networking, RSS, Blogs, Wikis, Mashups, Podcasting, and Widgets Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 12. World 10-Year Perspective for Enterprise Web 2.0 by Technology – Percentage Breakdown of Dollar Revenues for Social Networking, RSS, Blogs, Wikis, Mashups, Podcasting, and Widgets Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)

III. MARKET

1.NORTH AMERICA

A. MARKET ANALYSIS

Outlook
The United States

Table 13. Distribution of Web 2.0 Sites in the US (2008): Percentage Share Breakdown by Number of Sites for Online Social Networks, Multimedia Sharing, Blogs, Social Gaming, Social Tagging, Wiki, and Others (includes corresponding Graph/Chart)

Table 14. Web 2.0 Usage as a Percentage of Total Internet Users in the US (2008) (includes corresponding Graph/Chart)

Young Users – Major Users of Web 2.0 Services
Web 2.0 Technologies Enhance Product Usability and Sophistication
Social Networking Sites Thrive on User Loyalty

Table 15. Leading Social Networking Websites in the US (April 2008): Percentage Breakdown of Traffic (Number of User Visits) for MySpace, Facebook, myYearbook, Bebo, and BlackPlanet (includes corresponding Graph/Chart)

Blurring Lines Between Web 2.0 and Software-as-a-Service
Web 2.0 Adoption in Enterprises
Factors Impeding Enterprise 2.0 Adoption
Product Launches/Developments
Strategic Corporate Developments
Key Players
Cisco Systems, Inc (US)
Google, Inc. (US)
Intel Corporation (US)
International Business Machines Corporation (US)
Jive Software (US)
Microsoft Corporation (US)
Octopz, Inc. (Canada)
Oracle Corporation (US)
Ramius Corporation (Canada)
Tomoye Corporation (Canada)
Yahoo! Inc. (US)

B. MARKET ANALYTICS

Table 16. North American Recent Past, Current and Future Analysis for Enterprise Web 2.0 Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

2.EUROPE

A. MARKET ANALYSIS

Outlook
Web 2.0 Adoption – An Overview

Table 17. Distribution of Web 2.0 Sites in Europe (2008): Percentage Share Breakdown by Number of Sites for Online Social Networks, Social Gaming, Multimedia Sharing, and Others (includes corresponding Graph/Chart)

Table 18. Web 2.0 Usage as a Percentage of Total Internet Users in Europe (2008) (includes corresponding Graph/Chart)

Recession and European Web 2.0 Market
Security Concerns Hamper Web 2.0 Adoption
Online Social Networks – The Popular Web 2.0 Application

Table 19. Number of Social Networking Users in Europe (2007) (includes corresponding Graph/Chart)

A Growing Area of Interest for Europeans
Local Online Social Networks Hold an Edge
Popular Homegrown Social Networking Companies/ Websites in Select European Countries
Social Networking Sites Come to the Aid of Enterprises
US Companies Lead Provision of Web 2.0 Services in the EU
Leading Web 2.0 Sites in Europe (As of December 2008) – Ranked by Traffic
Factors Contributing to European Companies Lagging Behind in Web 2.0 Market
Focus on Select European Markets
Italy

Table 20. Percentage of Companies Deploying Enterprise 2.0 Solutions (2007) (includes corresponding Graph/Chart)

The United Kingdom

Table 21. Advertising Expenditure in the UK (2007): Percentage Share Breakdown by Media - Newspaper, Television, Internet, Magazine, Outdoor, and Others (includes corresponding Graph/Chart)

Product Launches/Developments
Key Player
SAP AG (Germany)

B. MARKET ANALYTICS

Table 22. European Recent Past, Current and Future Analysis for Enterprise Web 2.0 Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

3.REST OF WORLD

A. MARKET ANALYSIS

Outlook
Focus on Select Markets
Asia-Pacific

Table 23. Distribution of Web 2.0 Sites in Asia (2008): Percentage Share Breakdown by Number of Sites for Blogs, Multimedia Sharing, Online Social Networks, Social Gaming, and Social Tagging (includes corresponding Graph/Chart)

Table 24. Web 2.0 Usage as Percentage of Total Internet Users in Asia-Pacific (2008) (includes corresponding Graph/Chart)

Homegrown Web 2.0 Companies Hold Advantage
Monetizing of Services – A Huge Dilemma
China

Table 25. Web 2.0 Traffic in Domestic Companies in China (March 2008 & June 2008) – Percentage Share of Web 2.0 Traffic as Part of Overall Traffic for NetEase, Tencent, Baidu, Sina and Sohu (includes corresponding Graph/Chart)

Table 26. Blogs Traffic in Domestic Companies in China (March 2008 & June 2008) – Percentage Share of Blogs Traffic as Part of Overall Traffic for Tencent, Sina, NetEase, Sohu, and Baidu (includes corresponding Graph/Chart)

India
Japan
Product Launch
Strategic Corporate Developments
Key Player
SK Telecom Co., Ltd. (South Korea)

B. MARKET ANALYTICS

Table 27. Rest of World Recent Past, Current and Future Analysis for Enterprise Web 2.0 Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled:
Region/CountryPlayers
The United States
Canada
Europe
Germany
The United Kingdom
Asia-Pacific (Excluding Japan)
Latin America