Vacuum Cleaners in Germany

Date: December 5, 2017
Pages: 34
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: V9898E1E630EN
Leaflet:

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Even though the household penetration of vacuum cleaners is high in Germany, many consumers switched to lower maintenance floor coverings over the review period. At the same time, smaller homes have less of a need for highly powerful cleaning appliances. Nevertheless, sales of vacuum cleaners continued to grow in 2017, mostly due to the fact that many consumers valued the added benefits and greater convenience of newly launched models across the different formats. Particularly popular were light...

Euromonitor International's Vacuum Cleaners in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vacuum Cleaners market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Different Vacuum Cleaners for Different Cleaning Needs
Combination of Tradition and Modern Technologies Supports Sales of Cylinder Vacuum Cleaners
Robotic Vacuum Cleaners Benefit From Increasing Consumer Acceptance
Competitive Landscape
Good Reputations and A Focus on Innovation Benefit the Leading Manufacturers
Robotic Vacuum Cleaners Offer Manufacturers Future Growth Opportunities
Category Data
  Table 1 Sales of Vacuum Cleaners by Category: Volume 2012-2017
  Table 2 Sales of Vacuum Cleaners by Category: Value 2012-2017
  Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
  Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
  Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
  Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
  Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
  Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
  Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
  Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Executive Summary
Growth Driven by Innovative Products
Challenges and Opportunities in A Mature Environment
Competitive Landscape Differs in Major and Small Appliances
Intensifying Competition Between Retailers
Predicted Future Declines Could Be Overcome With the Right Product Strategy
Market Indicators
  Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  Table 14 Replacement Cycles of Consumer Appliances by Category 2012-2017
  Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
  Table 17 Sales of Consumer Appliances by Category: Volume 2012-2017
  Table 18 Sales of Consumer Appliances by Category: Value 2012-2017
  Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  Table 20 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  Table 25 Sales of Small Appliances by Category: Volume 2012-2017
  Table 26 Sales of Small Appliances by Category: Value 2012-2017
  Table 27 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  Table 28 Sales of Small Appliances by Category: % Value Growth 2012-2017
  Table 29 NBO Company Shares of Major Appliances: % Volume 2013-2017
  Table 30 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  Table 31 NBO Company Shares of Small Appliances: % Volume 2013-2017
  Table 32 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  Table 33 Distribution of Major Appliances by Format: % Volume 2012-2017
  Table 34 Distribution of Small Appliances by Format: % Volume 2012-2017
  Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  Table 36 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  Table 43 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  Table 44 Forecast Sales of Small Appliances by Category: Value 2017-2022
  Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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