Televisions and Projectors in Turkey

December 2012 | 29 pages | ID: TDA6F8B1264EN
Euromonitor International Ltd

Abstracts

The rapid rise of digital TVs continued in 2011.Retail sales grew by 57% in volume terms and 65% in current value terms in 2011. The introduction of 3D and internet enabled models in 2010, despite the lack of content for consumers to utilise both technologies, boosted sales. Retail value growth was faster than retail volume growth due to higher unit prices. The increasing availability of HD broadcasting, along with shift by domestic broadcasters to the wide screen format, encouraged Turkish...

Euromonitor International's Televisions and Projectors in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Converters, Decoders and Receivers, Projectors, Televisions, TV Combis.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Televisions and Projectors market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Televisions and Projectors by Category: Volume 2006-2011
  Table 2 Sales of Televisions and Projectors by Category: Value 2006-2011
  Table 3 Sales of Televisions and Projectors by Category: % Volume Growth 2006-2011
  Table 4 Sales of Televisions and Projectors by Category: % Value Growth 2006-2011
  Table 5 Sales of LCD TVs by Type 2009-2011
  Table 6 Sales of Plasma TVs by Type 2009-2011
  Table 7 Televisions and Projectors Company Shares 2007-2011
  Table 8 Televisions and Projectors Brand Shares 2008-2011
  Table 9 Sales of Televisions and Projectors by Distribution Format 2006-2011
  Table 10 Forecast Sales of LCD TVs by Type 2011-2016
  Table 11 Forecast Sales of Plasma TVs by Type 2011-2016
  Table 12 Forecast Sales of Televisions and Projectors by Category: Volume 2011-2016
  Table 13 Forecast Sales of Televisions and Projectors by Category: Value 2011-2016
  Table 14 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2011-2016
  Table 15 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2011-2016
  Table 16 Sales of LCD TVs by Screen Type 2011-2016
  Table 17 Digital TVs Network Connectivity 2011-2016
Arçelik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
  Summary 1 Arçelik AS: Key Facts
  Summary 2 Arçelik AS: Operational Indicators
Company Background
Production
  Summary 3 Arçelik AS: Production Statistics 2011
Competitive Positioning
  Summary 4 Arçelik AS: Competitive Position 2011
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
  Summary 5 Vestel Elektronik AS: Key Facts
  Summary 6 Vestel Elektronik AS: Operational Indicators
Company Background
Production
  Summary 7 Vestel Elektronik AS: Production Statistics 2011
Competitive Positioning
  Summary 8 Vestel Elektronik AS: Competitive Position 2011
Executive Summary
Another Year of Strong Growth in 2011
Unit Prices Increase
Innovation Drives Demand in Consumer Electronics
Online Sales Continue To Grow
Growth Set To Continue in the Short Term
Key Trends and Developments
New Government Measures Increase Unit Prices
Unit Prices Continue To Increase in 2012
Internet Retailing Increases Its Distribution Share
Young Consumers Drive Sales of Products With Internet Connectivity
Traditional Specialist Retailers Lose Ground
Market Data
  Table 18 Sales of Consumer Electronics by Category: Volume 2006-2011
  Table 19 Sales of Consumer Electronics by Category: Value 2006-2011
  Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
  Table 21 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
  Table 22 Consumer Electronics Company Shares 2007-2011
  Table 23 Consumer Electronics Brand Shares 2008-2011
  Table 24 Sales of Consumer Electronics by Distribution Format 2006-2011
  Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
  Table 26 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
  Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
  Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Sources
  Summary 9 Research Sources