Televisions and Projectors in Romania

November 2012 | 26 pages | ID: T9BEBBEE5C7EN
Euromonitor International Ltd

Abstracts

The televisions and projectors category saw a 6% volume contraction in 2011, mainly due to the near 60% decrease of analogue TVs, which are expected to have disappeared from the market completely by 2013. Recovery is slower for this mature category, especially given the 96% penetration rate of televisions in Romanian houses. The slower uptake of sales pushed retailers and manufacturers to implement more aggressive marketing techniques and strongly upgrade their products for consumers, from...

Euromonitor International's Televisions and Projectors in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Converters, Decoders and Receivers, Projectors, Televisions, TV Combis.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Televisions and Projectors market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Televisions and Projectors by Category: Volume 2006-2011
  Table 2 Sales of Televisions and Projectors by Category: Value 2006-2011
  Table 3 Sales of Televisions and Projectors by Category: % Volume Growth 2006-2011
  Table 4 Sales of Televisions and Projectors by Category: % Value Growth 2006-2011
  Table 5 Sales of LCD TVs by Type 2009-2011
  Table 6 Sales of Plasma TVs by Type 2009-2011
  Table 7 Televisions and Projectors Company Shares 2007-2011
  Table 8 Televisions and Projectors Brand Shares 2008-2011
  Table 9 Sales of Televisions and Projectors by Distribution Format 2006-2011
  Table 10 Forecast Sales of LCD TVs by Type 2011-2016
  Table 11 Forecast Sales of Plasma TVs by Type 2011-2016
  Table 12 Forecast Sales of Televisions and Projectors by Category: Volume 2011-2016
  Table 13 Forecast Sales of Televisions and Projectors by Category: Value 2011-2016
  Table 14 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2011-2016
  Table 15 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2011-2016
  Table 16 Sales of LCD TVs by Screen Type 2011-2016
  Table 17 Digital TVs Network Connectivity 2011-2016
Lg Electronics Romania SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
  Summary 1 LG Electronics Romania SRL: Key Facts
  Summary 2 LG Electronics Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 LG Electronics Romania SRL: Competitive Position 2011
Philips Romania SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
  Summary 4 Philips Romania SRL: Key Facts
  Summary 5 Philips Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 Philips Romania SRL: Competitive Position 2011
Executive Summary
2011 Sees Hope of Growth Return To Market
Innovation Stimulates Consumer Interest
Social Media Influence Market Performance
'black Friday' Generates Shopping Spree
Continuous Growth for Online Stores
Key Trends and Developments
Romania To Switch To Digital Television
Promotional Sales Important
Social Media Impacts Consumer Electronics Market
Online Electronics Sales Remain Inconsistent
Average Unit Price Fluctuates Depending From Categories
Market Data
  Table 18 Sales of Consumer Electronics by Category: Volume 2006-2011
  Table 19 Sales of Consumer Electronics by Category: Value 2006-2011
  Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
  Table 21 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
  Table 22 Consumer Electronics Company Shares 2007-2011
  Table 23 Consumer Electronics Brand Shares 2008-2011
  Table 24 Sales of Consumer Electronics by Distribution Format 2006-2011
  Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
  Table 26 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
  Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
  Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Sources
  Summary 7 Research Sources