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Surface Care in China

February 2020 | 15 pages | ID: SFEF6231253EN
Euromonitor International Ltd

US$ 990.00

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China faced a number of health scares during the review period such as an outbreak of bird flu, African swine flu and in 2020 the Coronavirus has caught the headlines. This coupled with rising standards of living has seen consumers in China paying increasing attention to their health and hygiene, which is being reflected in the growing demand for surface care products. The outbreak of the Coronavirus is only likely to heighten awareness of the need for good hygiene in the home and thus surface c...

Euromonitor International's Surface Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Health Scares Increase Awareness of the Need for Good Hygiene
Consumers Make Switch To Added-value Task Specific Products
Fast and Effective Products With Antibacterial Properties Gaining Popularity
Competitive Landscape
Mr Muscle Retains Strong Position and Launches New Concentrated Refills
Internet Retailing Offers Potential Route Into the Market for Foreign Players
Many Local Players Failing To Keep Up With the Competition
Category Data
Table 1 Sales of Surface Care by Category: Value 2014-2019
Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
Executive Summary
Rising Standard of Living Sees Consumers Invest in Home Care
Natural, Concentrated and Eco-friendly Products Coming To the Fore
Local Player Maintains Lead With Large and Expanding Portfolio
Players Focus on Concentrated Formulas
Safe, Effective and Convenient: the Key To Success in Home Care
Market Data
Table 11 Sales of Home Care by Category: Value 2014-2019
Table 12 Sales of Home Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Home Care: % Value 2015-2019
Table 14 LBN Brand Shares of Home Care: % Value 2016-2019
Table 15 Distribution of Home Care by Format: % Value 2014-2019
Table 16 Distribution of Home Care by Format and Category: % Value 2019
Table 17 Forecast Sales of Home Care by Category: Value 2019-2024
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources


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