Sony Corp in Consumer Electronics (World)

Date: November 6, 2014
Pages: 33
US$ 572.00 US$ 457.60
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S908E6F98E4EN

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Sony Corp has been undergoing a prolonged turnaround selling off its laptop division to concentrate on turning around its smartphones business unit over 2013 and 2014. However, intensifying competition and slowing growth in the smartphones market, particularly in the high-end segment have derailed plans to return to profitability in 2014. In this profile Euromonitor International examines the company’s prospects in consumer electronics as it attempts to complete a turnaround.

Euromonitor International’s Sony Corp in Consumer Electronics (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Electronics industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Evaluation
Competitive Positioning
Market Assessment
Category Opportunities
Brand Strategy
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