Small Kitchen Appliances (Non-Cooking) in China

January 2016 | 39 pages | ID: SE437C9CBACEN
Euromonitor International Ltd

Abstracts

Small kitchen appliances (non-cooking) saw a 12% growth in 2015 to reach 38.8 million units, mainly driven by the double-digit growth of kettles. As consumers use kettles frequently, the replacement cycle is relatively short. Meanwhile, a large amount of existing kettles, especially ones with low prices, are low quality items, and thus the replacement cycle is relatively short, accelerating demand for replacements. Compared with kettles, coffee mills witnessed slower growth of 3% in 2015 due to...

Euromonitor International's Small Kitchen Appliances (Non-Cooking) in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee Mills, Kettles, Other Small Kitchen Appliances (Non-Cooking).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Small Kitchen Appliances (Non-Cooking) market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
  Table 2 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
  Table 3 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
  Table 4 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
  Table 6 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
  Table 7 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
  Table 8 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
  Table 9 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
  Table 10 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020
Joyoung Co Ltd in Consumer Appliances (china)
Strategic Direction
Key Facts
  Summary 1 Joyoung Co Ltd: Key Facts
  Summary 2 Joyoung Co Ltd: Operational Indicators
Production
  Summary 3 Joyoung Co Ltd: Production Statistics 2013-2015
  Summary 4 Joyoung Co Ltd: Production Statistics 2015
Competitive Positioning
  Summary 5 Joyoung Co Ltd: Competitive Position 2015
Zhejiang Supor Cookware Co Ltd in Consumer Appliances (china)
Strategic Direction
Key Facts
  Summary 6 Zhejiang Supor Cookware Co Ltd: Key Facts
  Summary 7 Zhejiang Supor Cookware Co Ltd: Operational Indicators
Production
  Summary 8 Zhejiang Supor Cookware Co Ltd: Production Statistics 2015
Competitive Positioning
  Summary 9 Zhejiang Supor Cookware Co Ltd: Competitive Position 2015
Executive Summary
Consumer Appliances Suffer Slowdown Due To China's Weak Economy
Intelligence Represents Main Trend for Consumer Appliances in 2015
Domestic Players Maintain Leading Positions
Internet Retailing Keeps Growing Significantly in 2015
Consumer Appliances Expected To See Recovery Over Forecast Period
Key Trends and Developments
End of Green Household Appliances Subsidy Causes High Inventory Rate
Internet Retailing Keeps Growing in 2015 With Increasing Popularity of Low-priced Products
Consumers' Desire for Premium Life Quality Accelerates Product Upgrades
the Popularity of TV Shows Delivers A New Advertising Format for Manufacturers
Market Indicators
  Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
  Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
  Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 21 Sales of Small Appliances by Category: Volume 2010-2015
  Table 22 Sales of Small Appliances by Category: Value 2010-2015
  Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
  Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
  Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
  Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
  Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
  Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
  Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
  Summary 10 Research Sources