Small Kitchen Appliances (Non-Cooking) in Austria

February 2016 | 35 pages | ID: SF0C6EDEE45EN
Euromonitor International Ltd

Abstracts

During 2015, the performance of small kitchen appliances (non-cooking) in Austria continued to be primarily driven by the growing demand for convenience. Kettles remained the core category, accounting for 90% of total volume sales in small kitchen appliances (non-cooking) in 2015 as it continued to witness positive growth in both volume and current value terms.

Euromonitor International's Small Kitchen Appliances (Non-Cooking) in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee Mills, Kettles, Other Small Kitchen Appliances (Non-Cooking).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Small Kitchen Appliances (Non-Cooking) market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
  Table 2 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
  Table 3 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
  Table 4 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
  Table 6 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
  Table 7 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
  Table 8 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
  Table 9 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
  Table 10 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020
Executive Summary
Another Strong Year for Sales of Consumer Appliances
Innovations Focus on Smart Features
Premium Multinational Players Lead A Fragmented Market
Store-based Retailing Remains the Preferred Distribution Channel for Austrian Consumers
Cocooning Trend Expected To Drive Keener Interest in Consumer Appliances
Key Trends and Developments
Environmental Preservation Remains A Core Topic With Regards To Consumer Appliances
Distribution Sees Little Change As Store-based Retailing Remains the Predominant Channel
Sluggish Economic Performance Results in Higher Levels of Cocooning
Health and Wellness Trend Shapes Demand for Consumer Appliances
Market Indicators
  Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
  Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
  Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 21 Sales of Small Appliances by Category: Volume 2010-2015
  Table 22 Sales of Small Appliances by Category: Value 2010-2015
  Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
  Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
  Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
  Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
  Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
  Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
  Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
  Summary 1 Research Sources