Small Cooking Appliances - Egypt
The fastest-growing category was electric grills, posting a volume increase of 18% in 2010, followed by coffee machines (11%) and freestanding hobs (6%). The performances of electric grills coffee machines were driven by their low penetration of the Egyptian households, especially within the low- to middle-income class of the population. Conversely, freestanding hobs instead are widely popular among low-income households. New purchases and replacement drove sales of this product in 2010.
Euromonitor International's Small Cooking Appliances in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food And Meat Slicers, Food Processors, Freestanding Hobs, Grinders And Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Panel Heaters, Rice Cookers, Rotisseries And Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Stick Vacuum Cleaners, Toasters, Upright Vacuum Cleaners, Waffle Makers, Wet And Dry Vacuum Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Small Cooking Appliances in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food And Meat Slicers, Food Processors, Freestanding Hobs, Grinders And Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Panel Heaters, Rice Cookers, Rotisseries And Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Stick Vacuum Cleaners, Toasters, Upright Vacuum Cleaners, Waffle Makers, Wet And Dry Vacuum Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Small Cooking Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Small Cooking Appliances in Egypt
Euromonitor International
February 2011
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Appliances Industry Enters the Modern Age
Consolidated Competitive Landscape
Outsourced Production and Brand Origin Perception
Small Appliances Landscape Dominated by Non-egyptian Producers
International Players Begin To Enter the Egyptian Market
Key Trends and Developments
Recession Affects Consumer Behaviour
Price Sensitivity Affect Appliance Sales in 2010
New Products Innovations Become Increasingly Important
Built-in Products Only for High Tier Income Bracket
Large Variety of Unbranded Products Appeared in the Market
Energy Rating Issue Began To Appear, Especially With Air-conditioners
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
Table 11 Sales of Small Appliances by Category: Volume 2005-2010
Table 12 Sales of Small Appliances by Category: Value 2005-2010
Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
Table 15 Company Shares of Major Appliances 2006-2010
Table 16 Brand Shares of Major Appliances 2007-2010
Table 17 Company Shares of Small Appliances 2006-2010
Table 18 Brand Shares of Small Appliances 2007-2010
Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 1 Research Sources
B.tech
Strategic Direction
Key Facts
Summary 2 B-Tech: Key Facts
Summary 3 B-Tech: Operational Indicators
Internet Strategy
Company Background
Chart 1 B-Tech: Mega Store in New Cairo
Chart 2 B-Tech: Mega Store in New Cairo
Chart 3 B-Tech: Mega Store in New Cairo
Private Label
Competitive Positioning
Summary 4 B-Tech: Competitive Position 2010
Bahgat Group
Strategic Direction
Key Facts
Table 33 Summary1 Bahgat Group: Key Facts
Summary 5 Bahgat Group: Operational Indicators
Company Background
Production
Summary 6 Bahgat Group: Production Statistics 2010
Competitive Positioning
Summary 7 Bahgat Group: Competitive Position 2010
El Araby Group
Strategic Direction
Key Facts
Summary 8 El Araby Group: Key Facts
Company Background
Production
Summary 9 El Araby: Production Statistics 2010
Competitive Positioning
Summary 10 El Araby Group: Competitive Position 2010
Kiriazi Group
Strategic Direction
Key Facts
Summary 11 Kiriazi Group: Key Facts
Summary 12 Kiriazi Group: Operational Indicators
Company Background
Production
Summary 13 Kiriazi Group: Production Statistics 2010
Competitive Positioning
Summary 14 Kiriazi Group: Competitive Position 2010
Olympic Group Sae
Strategic Direction
Key Facts
Summary 15 Olympic Group: Key Facts
Summary 16 Olympic Group: Operational Indicators
Company Background
Production
Summary 17 Olympic Group: Production Statistics 2010
Competitive Positioning
Summary 18 Olympic Group: Competitive Position 2010
Shams Ltd
Strategic Direction
Key Facts
Summary 19 Shams: Key Facts
Summary 20 Shams: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 21 Shams: Competitive Position 2010
Universal Group
Strategic Direction
Key Facts
Summary 22 Universal Key Facts
Summary 23 Universal: Operational Indicators
Company Background
Production
Summary 24 Universal: Production Statistics 2010
Competitive Positioning
Summary 25 Universal: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Small Cooking Appliances by Category: Volume 2005-2010
Table 35 Sales of Small Cooking Appliances by Category: Value 2005-2010
Table 36 Sales of Small Cooking Appliances by Category: % Volume Growth 2005-2010
Table 37 Sales of Small Cooking Appliances by Category: % Value Growth 2005-2010
Table 38 Unit Sales of Coffee Machines by Format: % Breakdown 2005-2010
Table 39 Company Shares of Small Cooking Appliances 2006-2010
Table 40 Brand Shares of Small Cooking Appliances 2007-2010
Table 41 Forecast Sales of Small Cooking Appliances by Category: Volume 2010-2015
Table 42 Forecast Sales of Small Cooking Appliances by Category: Value 2010-2015
Table 43 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2010-2015
Table 44 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2010-2015
Euromonitor International
February 2011
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Appliances Industry Enters the Modern Age
Consolidated Competitive Landscape
Outsourced Production and Brand Origin Perception
Small Appliances Landscape Dominated by Non-egyptian Producers
International Players Begin To Enter the Egyptian Market
Key Trends and Developments
Recession Affects Consumer Behaviour
Price Sensitivity Affect Appliance Sales in 2010
New Products Innovations Become Increasingly Important
Built-in Products Only for High Tier Income Bracket
Large Variety of Unbranded Products Appeared in the Market
Energy Rating Issue Began To Appear, Especially With Air-conditioners
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
Table 11 Sales of Small Appliances by Category: Volume 2005-2010
Table 12 Sales of Small Appliances by Category: Value 2005-2010
Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
Table 15 Company Shares of Major Appliances 2006-2010
Table 16 Brand Shares of Major Appliances 2007-2010
Table 17 Company Shares of Small Appliances 2006-2010
Table 18 Brand Shares of Small Appliances 2007-2010
Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 1 Research Sources
B.tech
Strategic Direction
Key Facts
Summary 2 B-Tech: Key Facts
Summary 3 B-Tech: Operational Indicators
Internet Strategy
Company Background
Chart 1 B-Tech: Mega Store in New Cairo
Chart 2 B-Tech: Mega Store in New Cairo
Chart 3 B-Tech: Mega Store in New Cairo
Private Label
Competitive Positioning
Summary 4 B-Tech: Competitive Position 2010
Bahgat Group
Strategic Direction
Key Facts
Table 33 Summary1 Bahgat Group: Key Facts
Summary 5 Bahgat Group: Operational Indicators
Company Background
Production
Summary 6 Bahgat Group: Production Statistics 2010
Competitive Positioning
Summary 7 Bahgat Group: Competitive Position 2010
El Araby Group
Strategic Direction
Key Facts
Summary 8 El Araby Group: Key Facts
Company Background
Production
Summary 9 El Araby: Production Statistics 2010
Competitive Positioning
Summary 10 El Araby Group: Competitive Position 2010
Kiriazi Group
Strategic Direction
Key Facts
Summary 11 Kiriazi Group: Key Facts
Summary 12 Kiriazi Group: Operational Indicators
Company Background
Production
Summary 13 Kiriazi Group: Production Statistics 2010
Competitive Positioning
Summary 14 Kiriazi Group: Competitive Position 2010
Olympic Group Sae
Strategic Direction
Key Facts
Summary 15 Olympic Group: Key Facts
Summary 16 Olympic Group: Operational Indicators
Company Background
Production
Summary 17 Olympic Group: Production Statistics 2010
Competitive Positioning
Summary 18 Olympic Group: Competitive Position 2010
Shams Ltd
Strategic Direction
Key Facts
Summary 19 Shams: Key Facts
Summary 20 Shams: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 21 Shams: Competitive Position 2010
Universal Group
Strategic Direction
Key Facts
Summary 22 Universal Key Facts
Summary 23 Universal: Operational Indicators
Company Background
Production
Summary 24 Universal: Production Statistics 2010
Competitive Positioning
Summary 25 Universal: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Small Cooking Appliances by Category: Volume 2005-2010
Table 35 Sales of Small Cooking Appliances by Category: Value 2005-2010
Table 36 Sales of Small Cooking Appliances by Category: % Volume Growth 2005-2010
Table 37 Sales of Small Cooking Appliances by Category: % Value Growth 2005-2010
Table 38 Unit Sales of Coffee Machines by Format: % Breakdown 2005-2010
Table 39 Company Shares of Small Cooking Appliances 2006-2010
Table 40 Brand Shares of Small Cooking Appliances 2007-2010
Table 41 Forecast Sales of Small Cooking Appliances by Category: Volume 2010-2015
Table 42 Forecast Sales of Small Cooking Appliances by Category: Value 2010-2015
Table 43 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2010-2015
Table 44 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2010-2015
