Research Report on Chinese Household Appliance Export, 2009-2010

Date: May 22, 2010
Pages: 20
Price:
US$ 1,260.00
Publisher: China Research and Intelligence Co., Ltd.
Language:
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Online Subscription, Hard Copy Mail Delivery
ID: R1946A66D74EN
Leaflet:

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Research Report on Chinese Household Appliance Export, 2009-2010
Household appliances usually include electric fan, air conditioner, refrigerator, household electric apparatus, DVD player, washing machine, microwave oven and TV, etc. With the development of Chinese economy and the improvement in the household appliance technologies and residents’ income, the upgrading of products in Chinese household appliance market is being accelerated and the demand for household appliances also rises. The improvement in the production, export and consumption of Chinese household appliances is not only manifested in the quantity but also in the brand, service, product and technology, etc. The overall competence of Chinese household appliance industry is enhanced; the industry chain is under perfection; the three major household appliance industrial bases in Chinese economically-developed Yangtze River Delta, Pearl River Delta and Bohai Bay Rim are continuously developing; those new household appliance industrial bases in Central and West China such as Wuhan are emerging.

China is gradually becoming the world household appliance manufacture center with a group of internationally competitive enterprises such as Haier, Hisense and Gree. These enterprises are making great efforts to expand overseas markets through establishing sales networks and plants in Europe, USA, etc. However, there is also blind expansion among Chinese household appliance enterprises, leading to the overcapacity, vicious competition and the profit decline in Chinese household appliance industry.

In 2009, TV became the largest export category in Chinese household appliances. The export volume and value of Chinese TV reached 55.64 million and USD 10.76 billion, growing by 8.3% YOY and 1.7% YOY respectively. In 2009, the export volume and value of Chinese air conditioner amounted to 28.07 million and USD 5.14 billion, dropping by 27.5% YOY and 27.8% YOY separately. In 2009, the export volume and value of Chinese washing machine totaled 13.86 million and USD 1.73 billion, reducing by 6.1% YOY and 9.9% YOY respectively. In 2009, the export volume and value of Chinese refrigerator reached 23.65 million and USD 3.00 billion, falling by 4.9% YOY and 3.6% YOY respectively.

China has become the world largest household appliance manufacture base. The production of air conditioner, washing machine, refrigerator and color TV made in China accounts for about 80%, over 30%, over 40% and over 40% in the world separately. China has the superior advantage of the complete household appliance supporting industry chain. It is forecast that Chinese household appliance export will gradually restore in 2010.

Through this report, readers can acquire more information:

- Chinese household appliance export, 2009
- Problems of Chinese household appliance export
- Major household appliance enterprises in China and their operation
- Driving factors for Chinese household appliance export
- Prediction on the export trend of Chinese household appliance industry, 2010-2011
- Contacts of major household appliance export enterprises in China

Following persons are recommended to buy this report:

- Household appliance manufacturers
- Household import and export enterprises
- Research institutes concerning Chinese household appliance industry
- Investors concerning Chinese household appliance industry
- Others concerning Chinese household appliance industry
EXECUTIVE SUMMARY

1. ANALYSIS ON STATUS QUO OF CHINESE HOUSEHOLD APPLIANCE EXPORT, 2009

2. MAJOR CHARACTERISTICS OF CHINESE HOUSEHOLD APPLIANCE EXPORT, 2009


2.1 Recovery in Export
2.2 Major Export Mode –Processing Trade Export
2.3 Decline in Export to Europe and USA Markets
2.4 Rapid Increase in Export to Japanese Market
2.5 Largest Export Groups in China – Foreign-funded Enterprises
2.6 Continuous Decline in Average Export Price
2.7 Guangdong Remained as the Largest Household Appliance Export Province in China
2.8 Low Export Concentration

3. ANALYSIS ON CAUSE FOR THE DECLINE OF CHINESE HOUSEHOLD APPLIANCE EXPORT, 2009

3.1 Decline in Demand from International Market
3.2 Scattered Export Orders
3.3 Deficiency of Core Competence in Chinese Household Appliance Industry

4. ANALYSIS ON FAVORABLE FACTORS FOR CHINESE HOUSEHOLD APPLIANCE EXPORT, 2010

4.1 Rebound of Global Economy
4.2 Effects of Chinese Governmental Supporting Policies on Export
4.3 Vigorous Demand in Chinese Domestic Household Appliance Market

5. MAJOR PROBLEMS OF CHINESE HOUSEHOLD APPLIANCE INDUSTRY, 2010

6. PREDICTION ON DEVELOPMENT TREND OF CHINESE HOUSEHOLD APPLIANCE EXPORT, 2010

7. ANALYSIS ON MAJOR HOUSEHOLD APPLIANCE ENTERPRISES IN CHINA, 2009-2010


7.1 Haier Group
7.2 Guangdong Midea Group Company Ltd
7.3 Chunlan Group Corp.
7.4 Kelon Group
7.5 Wuxi Little Swan Co., Ltd
7.6 Gree Electric Appliances Inc. of Zhuhai
7.7 Guangdong Galanz Enterprise Group Co., Ltd
7.8 Guangzhou Wanbao Group Co., Ltd
7.9 LG Electronics Tianjin Appliances Co., Ltd
7.10 Qingdao Aucma Company Limited
7.11 Hefei Meiling Co., Ltd
7.12 Henan Xinfei Electric Co. Ltd
7.13 Hangzhou Jinsong Group Co., Ltd
7.14 Gzitic Hualing Holdings Ltd
7.15 Aux Group
7.16 Sharp Electronics (Shanghai) Co., Ltd
7.17 Suzhou Samsung Electronics Co., Ltd
7.18 Shandong Xiaoya Group
7.19 Royalstar Group
7.20 Jinling Electrical Appliance Co., Ltd

SELECTED CHARTS

Chart Major Household Appliance Export Enterprises in China, 2009
Chart Chinese Monthly Refrigerator Export, 2009
Chart Chinese Monthly Color TV Export, 2009
Chart Chinese Monthly Air Conditioner Export, 2009
Chart Chinese Monthly Washing Machine Export, 2009
Chart Operations of Haier Group, 2005-2009
Chart Operations of Guangdong Midea Group Company Ltd, 2005-2009
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