Refrigeration Appliances in Morocco

January 2024 | 40 pages | ID: R3A9535E96BEN
Euromonitor International Ltd

Abstracts

In 2023, retail volume growth in refrigeration appliances gathered momentum, with sales moving well above pre-pandemic levels. Consumers are no longer able to delay replacing their old refrigeration appliances and have had to make the investment. Furthermore, although the economy remains strained, economic activity has resumed, putting more money into the pockets of some consumers and thus enabling them to spend more.

Euromonitor International's Refrigeration Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Refrigeration Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Refrigeration Appliances in Morocco
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

REFRIGERATION APPLIANCES IN MOROCCO
KEY DATA FINDINGS

2023 DEVELOPMENTS

Slowdown in volume growth as consumers economise
Local brands gain appeal due to affordability and stronger domestic production
Brands focus on customisation and personalisation trend
PROSPECTS AND OPPORTUNITIES
Sales expected to improve once economy starts to recover
More players expected to localise production
Innovation to focus on niche markets and customisation
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 2 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 5 Sales of Freezers by Format: % Volume 2018-2023
Table 6 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 7 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 9 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 10 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 18 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN MOROCCO
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 24 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 25 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 26 Sales of Consumer Appliances by Category: Value 2018-2023
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 33 Sales of Small Appliances by Category: Volume 2018-2023
Table 34 Sales of Small Appliances by Category: Value 2018-2023
Table 35 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 38 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 39 NBO Company Shares of Small Appliances: % Volume2019-2023
Table 40 LBN Brand Shares of Small Appliances: % Volume2020-2023
Table 41 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 42 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 51 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 52 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources