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Refrigeration Appliances in Morocco

January 2020 | 41 pages | ID: R3A9535E96BEN
Euromonitor International Ltd

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Refrigeration appliances recorded a decline over the first and the second quarter of 2019 in Morocco, but overall growth was positive. The decline in growth was due to the bulk of the population already owning the appliances – which means that most sales are either customers replacing their old appliances, or new couples, purchasing them for their first home. The sales of refrigeration appliances is also very prominent on the second-hand market.

Euromonitor International's Refrigeration Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Major Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Refrigeration Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Growth is driven by a rise in modern retailers, with consumers replacing applications, or buying appliances for their first homes
Fridge freezers benefit from being convenient choices that form part of sales packages
Players focus on innovation, which will drive growth over the forecast period
COMPETITIVE LANDSCAPE
Manar SA has strong volume sales due to its established reputation and popular sales tactics, however, in 2019, it loses share to Whirlpool
An active year for LG which gets back on its feet with a new product innovation
As sales slowdown, players focus on innovation to tempt consumers
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 2 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Freezers by Format: % Volume 2014-2019
Table 6 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 7 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 10 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 18 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Volume sales in consumer appliances is driven by innovation, the development of the real estate landscape and promotional activities
Innovation, smart devices and affordable promotions shaped the landscape of consumer goods
Koninklijke Philips Electronics NV leads volume sales in consumer appliances, benefiting from its established brand, wide distribution and innovative products
Internet retailing is on the rise and hypermarkets drive volume sales through wide distribution and competitive promotional offers
Strong retail volume growth is expected over the forecast period, driven by innovation, promotions and the favourable economic landscape
MARKET INDICATORS
Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 24 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 27 Sales of Consumer Appliances by Category: Value 2014-2019
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 34 Sales of Small Appliances by Category: Volume 2014-2019
Table 35 Sales of Small Appliances by Category: Value 2014-2019
Table 36 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 37 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 39 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 40 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 41 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 42 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 43 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 52 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 53 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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