Refrigeration Appliances - Brazil

December 2010 | 61 pages | ID: R0DE282B85BEN
Euromonitor International Ltd

Abstracts

The IPI (Industrialised Product Tax) reduction ended on 31 January 2010 despite efforts from major consumer appliance manufacturers to extend the deadline. In the three months after the IPI reduction had expired, manufacturers and retailers maintained unit prices, which proved positive for sales of major appliances, including refrigeration appliances. In 2010, refrigerator appliances continued to perform strongly, with retail volume sales growing by 9%, albeit slower than the 13% increase...

Euromonitor International's Refrigeration Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-In Dishwashers, Built-In Hobs, Built-In Home Laundry Appliances, Built-In Large Cooking Appliances, Built-In Microwaves, Built-In Refrigeration Appliances, Cooker Hoods, Cookers, Electric Wine Coolers/Chillers, Freestanding Dishwashers, Freestanding Home Laundry Appliances, Freestanding Large Cooking Appliances, Freestanding Microwaves, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges, Other Home Laundry Appliances, Ovens, Range Cookers, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Refrigeration Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Refrigeration Appliances in Brazil
Euromonitor International
December 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Robust Growth Despite the End of the Ipi Reduction
Manufacturers Increase Their Investment in Premium Products
Multinationals Dominate Consumer Appliances
Internet Retailing Attracts Traditional Store-based Retailers
Optimistic Outlook To Be Reflected in Increased Consumption
Key Trends and Developments
Northeast Brazil Is A Highly Strategic Region for Manufacturers and Retailers
Internet Retailing Develops in Consumer Appliances
Sales of Consumer Appliances Are Resilient
Further Investments in Premium Products
Market Indicators
  Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
  Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
  Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
  Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
  Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
  Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
  Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
  Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
  Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
  Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
  Table 11 Sales of Small Appliances by Category: Volume 2005-2010
  Table 12 Sales of Small Appliances by Category: Value 2005-2010
  Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
  Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
  Table 15 Company Shares of Major Appliances 2006-2010
  Table 16 Brand Shares of Major Appliances 2007-2010
  Table 17 Company Shares of Small Appliances 2006-2010
  Table 18 Brand Shares of Small Appliances 2007-2010
  Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
  Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
  Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
  Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
  Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
  Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
  Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
  Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Sources
  Summary 1 Research Sources
Atlas Indústria De Eletrodomêsticos Ltda
Strategic Direction
Key Facts
  Summary 2 Atlas Indústria de Eletrodomêsticos Ltda: Key Facts
  Summary 3 Atlas Indústria de Eletrodomêsticos Ltda: Operational Indicators
Company Background
Production
  Summary 4 Atlas Indústria de Eletrodomêsticos Ltda: Production Statistics 2010
Competitive Positioning
  Summary 5 Atlas Indústria de Eletrodomêsticos Ltda: Competitive Position 2010
Britânia Eletrodomésticos SA
Strategic Direction
Key Facts
  Summary 6 Britânia Eletrodomésticos SA: Key Facts
  Summary 7 Britânia Eletrodomésticos SA: Operational Indicators
Company Background
Production
  Summary 8 Britânia Eletrodomésticos SA: Production Statistics 2010
Competitive Positioning
  Summary 9 Britânia Eletrodomésticos SA: Competitive Position 2010
Casas Bahia Comercial Ltda
Strategic Direction
Key Facts
  Summary 10 Casas Bahia Comercial Ltda: Key Facts
  Summary 11 Casas Bahia Comercial Ltda: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
  Summary 12 Casas Bahia Comercial Ltda: Competitive Position 2010
Esmaltec SA
Strategic Direction
Key Facts
  Summary 13 Esmaltec SA: Key Facts
  Summary 14 Esmaltec SA: Operational Indicators
Company Background
Production
  Summary 15 Esmaltec SA: Production Statistics 2010
Competitive Positioning
  Summary 16 Esmaltec SA: Competitive Position 2010
Lojas Insinuante Moveis Ltda
Strategic Direction
Key Facts
  Summary 17 Lojas Insinuante Moveis Ltda: Key Facts
  Summary 18 Lojas Insinuante Moveis Ltda: Operational Indicators
Internet Strategy
Company Background
Chart 1 Lojas Insinuante Moveis Ltda: Insinuante in Rio de Janeiro
Private Label
  Summary 19 Lojas Insinuante Moveis Ltda: Private Label Portfolio
Competitive Positioning
  Summary 20 Lojas Insinuante Moveis Ltda: Competitive Position 2010
Mabe Eletrodomésticos SA
Strategic Direction
Key Facts
  Summary 21 Mabe Eletrodomésticos SA: Key Facts
  Summary 22 Mabe Eletrodomésticos SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 23 Mabe Eletrodomésticos SA: Competitive Position 2010
Suggar Electrodomésticos SA
Strategic Direction
Key Facts
  Summary 24 Suggar Electrodomésticos SA: Key Facts
  Summary 25 Suggar Electrodomésticos SA: Operational Indicators
Company Background
Production
  Summary 26 Suggar Electrodomésticos SA: Production Statistics 2010
Competitive Positioning
  Summary 27 Suggar Electrodomésticos SA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 33 Sales of Refrigeration Appliances by Category: Volume 2005-2010
  Table 34 Sales of Refrigeration Appliances by Category: Value 2005-2010
  Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2005-2010
  Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2005-2010
  Table 37 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2005-2010
  Table 38 Sales of Freezers by Format: % Breakdown 2005-2010
  Table 39 Sales of Freezers by Volume Capacity: % Breakdown 2005-2010
  Table 40 Sales of Fridge Freezers by Format: % Breakdown 2005-2010
  Table 41 Sales of Fridge Freezers by Static Vs Frost-Free: % Breakdown 2009-2010
  Table 42 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2005-2010
  Table 43 Sales of Fridges by Format: % Breakdown 2005-2010
  Table 44 Sales of Fridges by Static Vs Frost-Free: % Breakdown 2009-2010
  Table 45 Sales of Fridges by Volume Capacity: % Breakdown 2005-2010
  Table 46 Company Shares of Refrigeration Appliances 2006-2010
  Table 47 Brand Shares of Refrigeration Appliances 2007-2010
  Table 48 Company Shares of Freestanding Fridge Freezers 2006-2010
  Table 49 Company Shares of Freestanding Fridges 2006-2010
  Table 50 Forecast Sales of Refrigeration Appliances by Category: Volume 2010-2015
  Table 51 Forecast Sales of Refrigeration Appliances by Category: Value 2010-2015
  Table 52 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2010-2015
  Table 53 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2010-2015