Push-To-Talk Technology: Market Research Report
The global outlook series on Push-to-Talk Technology provides a collection of market briefs, concise summaries and highlights of research findings.
The report offers a rudimentary overview of the industry with an on-the-fly focus on the US market, and details trends, such as, changing customer perceptions, market acceptance, and adoption of PTT services, emerging customer clusters i.e.
young mobile subscribers, and use of PTT services by service providers as a tool for differentiation.
Factors challenging the market such as interoperability & inter carrier issues are also covered.
Regional markets elaborated upon include United States, Europe, Asia-Pacific, and Latin America.
The report also offers a recapitulation of noteworthy strategic corporate developments and service launches, in addition to providing an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of major 95 companies worldwide.
The report offers a rudimentary overview of the industry with an on-the-fly focus on the US market, and details trends, such as, changing customer perceptions, market acceptance, and adoption of PTT services, emerging customer clusters i.e.
young mobile subscribers, and use of PTT services by service providers as a tool for differentiation.
Factors challenging the market such as interoperability & inter carrier issues are also covered.
Regional markets elaborated upon include United States, Europe, Asia-Pacific, and Latin America.
The report also offers a recapitulation of noteworthy strategic corporate developments and service launches, in addition to providing an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of major 95 companies worldwide.
1.GLOBAL MARKET OVERVIEW
A Quick Primer
Sanguine Climate in Presence Based Services Market Bodes Well for PTT
The Truth About PTT Technology…
Is It Just Commoditization of Mobile Voice Service?
Is PTT A Disruptive Technology?
What Does It Take to Survive in the Marketplace?
Closer Focus On the 3 Major Ps of Marketing
Ensuring Network Performance
Market Trends & Issues
Low Cost, Convenience & Ease of Use Drive Market Adoption
Changing Customer Perception & Growing Awareness Encourage Growth
Advancements in Standardization Lend Hope
PTT Services Help Stem Falling ARPU of Traditional Voice Services
Push to X (PTX) Expands the Functionality of PTT technology
Strong Uptake Forecasted Among Commercial/Corporate Subscribers
Benefits Accorded to Business Users
Mushy Teens Also On the Radar
Service Providers Continue to Push the Boundaries of PTT Services
Service Providers Wield PTT Services As a Tool for Differentiation
PTT Helps Lower Churn Rate Among Service Providers
Challenges to Reckon With…
Interoperability & Inter Carrier Issues
Poor User Experience Leads to End-User Disillusionment
The Need of the Hour…
OMA: Built to Chase the “Interoperability” Dream
OMA – PoC Specifications
2.TECHNOLOGY OVERVIEW
Push-To-Talk (PTT): A Definition
Push to Talk (PTT): An Evolution Scan
PTT Over Cellular (PoC)
Key Features of PTT Service
Presence Information
Instant Call Set Up
Small Call Hold Duration
Group Calling Feature
Low Cost
Technology Bottlenecks
PTX: An Extension of PTT
Push–to–Video
Push–to–Voicemail
Push–to–Portal
Target Markets
Business Users
Blue and Grey Collar Workers
White Collar Workers
Government and Public Safety
Personal Users
Social Groups
Leisure Groups/Communities
Youth
3.STRATEGIC CORPORATE DEVELOPMENTS
4.SERVICE LAUNCHES
REGIONAL MARKET OVERVIEW
1.THE UNITED STATES
Market Overview
Customer Preferences: Key Statistical Findings
PTT Service Overcomes Initial Snub from Leading Network Carriers
PTT Services Over CDMA – A Debatable Strategy
2.EUROPE
Market Overview
Italy
Hungary
3.LATIN AMERICA
Mexico
Peru
Chile
Brazil
4.ASIA PACIFIC
India
Korea
China
Global Directory
A Quick Primer
Sanguine Climate in Presence Based Services Market Bodes Well for PTT
The Truth About PTT Technology…
Is It Just Commoditization of Mobile Voice Service?
Is PTT A Disruptive Technology?
What Does It Take to Survive in the Marketplace?
Closer Focus On the 3 Major Ps of Marketing
Ensuring Network Performance
Market Trends & Issues
Low Cost, Convenience & Ease of Use Drive Market Adoption
Changing Customer Perception & Growing Awareness Encourage Growth
Advancements in Standardization Lend Hope
PTT Services Help Stem Falling ARPU of Traditional Voice Services
Push to X (PTX) Expands the Functionality of PTT technology
Strong Uptake Forecasted Among Commercial/Corporate Subscribers
Benefits Accorded to Business Users
Mushy Teens Also On the Radar
Service Providers Continue to Push the Boundaries of PTT Services
Service Providers Wield PTT Services As a Tool for Differentiation
PTT Helps Lower Churn Rate Among Service Providers
Challenges to Reckon With…
Interoperability & Inter Carrier Issues
Poor User Experience Leads to End-User Disillusionment
The Need of the Hour…
OMA: Built to Chase the “Interoperability” Dream
OMA – PoC Specifications
Table 1. World Recent Past, Current and Future Analysis for Push-to-Talk Technology by Geographic Region – US, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Subscriber Base in Millions for the Years 2010 through 2015
Table 2. World 5-Year Perspective for Push-to-Talk Technology by Geographic Region – Percentage Breakdown of Subscriber Base for US, Europe, Asia-Pacific (including Japan), and Rest of World for Years 2011 & 2015
2.TECHNOLOGY OVERVIEW
Push-To-Talk (PTT): A Definition
Push to Talk (PTT): An Evolution Scan
PTT Over Cellular (PoC)
Key Features of PTT Service
Presence Information
Instant Call Set Up
Small Call Hold Duration
Group Calling Feature
Low Cost
Technology Bottlenecks
PTX: An Extension of PTT
Push–to–Video
Push–to–Voicemail
Push–to–Portal
Target Markets
Business Users
Blue and Grey Collar Workers
White Collar Workers
Government and Public Safety
Personal Users
Social Groups
Leisure Groups/Communities
Youth
3.STRATEGIC CORPORATE DEVELOPMENTS
4.SERVICE LAUNCHES
REGIONAL MARKET OVERVIEW
1.THE UNITED STATES
Market Overview
Table 3. US Recent Past, Current and Future Analysis for Push-to-Talk Technology Market - Annual Subscriber Base in Millions for the Years 2010 through 2015
Customer Preferences: Key Statistical Findings
Table 4. Subscriber Preferences in the United States for Next Generation Mobile Communication Services/Applications As of the Year 2010 (In %)
Table 5. Latent Demand for PTT Among Non-Subscribers in the United States: Percentage Breakdown of Subscriber Preference by End-Use Sector
PTT Service Overcomes Initial Snub from Leading Network Carriers
PTT Services Over CDMA – A Debatable Strategy
2.EUROPE
Market Overview
Italy
Hungary
Table 6. European Recent Past, Current and Future Analysis for Push-to-Talk Technology by Geographic Region – France, Germany, Italy, UK and Rest of Europe Markets Independently Analyzed with Annual Subscriber Base in Millions for the Years 2010 through 2015
Table 7. European 5-Year Perspective for Push-to-Talk Technology by Geographic Region – Percentage Breakdown of Subscriber Base for France, Germany, Italy, UK and Rest of World for Years 2011 & 2015
3.LATIN AMERICA
Mexico
Peru
Chile
Brazil
4.ASIA PACIFIC
India
Korea
China
Table 8. Asia-Pacific Recent Past, Current and Future Analysis for Push-to-Talk Technology Market - Annual Subscriber Base in Millions for the Years 2010 through 2015
Global Directory
