Portable Media Players in Turkey
Portable multimedia players outperformed portable MP3 players both in terms of growth and unit sales in 2010, despite the substantial gap in unit prices. Portable multimedia players grew by 11% in unit terms, compared to 4% growth recorded by MP3 players. Multimedia players recorded 18% value growth against 12% growth recorded by MP3 players. The availability of visual content, especially domestic TV shows, has helped sales of portable multimedia players to grow.
Euromonitor International's Portable Media Players in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Analogue Camcorders , Analogue Cameras , Digital Camcorders, Digital Cameras, E-Readers, Feature Phones, HD Camcorders, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Portable Media Players in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Analogue Camcorders , Analogue Cameras , Digital Camcorders, Digital Cameras, E-Readers, Feature Phones, HD Camcorders, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Portable Media Players market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Portable Media Players by Category: Volume 2005-2010
Table 2 Sales of Portable Media Players by Category: Value 2005-2010
Table 3 Sales of Portable Media Players by Category: % Volume Growth 2005-2010
Table 4 Sales of Portable Media Players by Category: % Value Growth 2005-2010
Table 5 Portable Media Players Company Shares 2006-2010
Table 6 Portable Media Players Brand Shares 2007-2010
Table 7 Sales of Portable Media Players by Distribution Format 2005-2010
Table 8 Forecast Sales of Portable Media Players by Category: Volume 2010-2015
Table 9 Forecast Sales of Portable Media Players by Category: Value 2010-2015
Table 10 Forecast Sales of Portable Media Players by Category: % Volume Growth 2010-2015
Table 11 Forecast Sales of Portable Media Players by Category: % Value Growth 2010-2015
Arcelik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 1 Arcelik AS: Key Facts
Summary 2 Arcelik AS: Operational Indicators
Company Background
Production
Summary 3 Arcelik AS: Production Statistics 2010
Competitive Positioning
Summary 4 Arcelik AS: Competitive Position 2010
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 5 Vestel Elektronik AS: Key Facts
Summary 6 Vestel Elektronik AS: Operational Indicators
Company Background
Production
Summary 7 Vestel Elektronik AS: Production Statistics 2010
Competitive Positioning
Summary 8 Vestel Elektronik AS: Competitive Position 2010
Executive Summary
Post-recession Optimism Fuels Growth
'techno-markets' Increase Their Share in Consumer Electronics
Turkish Consumers Seek More Functionality
Unit Prices Continue To Decline
Healthy Growth Projected
Key Trends and Developments
Increased Consumer Confidence After the Recession Fuels Growth
Innovation Is Still the Key To Market Growth
Consumer Seek More Functionality and Are Prepared To Pay for It
'techno-markets' Increase Their Share of Retail Sales
Specialist Retailers
Summary 9 Leading Specialist Retailers 2010
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2005-2010
Table 13 Sales of Consumer Electronics by Category: Value 2005-2010
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2005-2010
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2005-2010
Table 16 Consumer Electronics Company Shares 2006-2010
Table 17 Consumer Electronics Brand Shares 2007-2010
Table 18 Sales of Consumer Electronics by Distribution Format 2005-2010
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2010-2015
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2010-2015
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Definitions
Summary 10 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Portable Media Players by Category: Volume 2005-2010
Table 2 Sales of Portable Media Players by Category: Value 2005-2010
Table 3 Sales of Portable Media Players by Category: % Volume Growth 2005-2010
Table 4 Sales of Portable Media Players by Category: % Value Growth 2005-2010
Table 5 Portable Media Players Company Shares 2006-2010
Table 6 Portable Media Players Brand Shares 2007-2010
Table 7 Sales of Portable Media Players by Distribution Format 2005-2010
Table 8 Forecast Sales of Portable Media Players by Category: Volume 2010-2015
Table 9 Forecast Sales of Portable Media Players by Category: Value 2010-2015
Table 10 Forecast Sales of Portable Media Players by Category: % Volume Growth 2010-2015
Table 11 Forecast Sales of Portable Media Players by Category: % Value Growth 2010-2015
Arcelik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 1 Arcelik AS: Key Facts
Summary 2 Arcelik AS: Operational Indicators
Company Background
Production
Summary 3 Arcelik AS: Production Statistics 2010
Competitive Positioning
Summary 4 Arcelik AS: Competitive Position 2010
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 5 Vestel Elektronik AS: Key Facts
Summary 6 Vestel Elektronik AS: Operational Indicators
Company Background
Production
Summary 7 Vestel Elektronik AS: Production Statistics 2010
Competitive Positioning
Summary 8 Vestel Elektronik AS: Competitive Position 2010
Executive Summary
Post-recession Optimism Fuels Growth
'techno-markets' Increase Their Share in Consumer Electronics
Turkish Consumers Seek More Functionality
Unit Prices Continue To Decline
Healthy Growth Projected
Key Trends and Developments
Increased Consumer Confidence After the Recession Fuels Growth
Innovation Is Still the Key To Market Growth
Consumer Seek More Functionality and Are Prepared To Pay for It
'techno-markets' Increase Their Share of Retail Sales
Specialist Retailers
Summary 9 Leading Specialist Retailers 2010
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2005-2010
Table 13 Sales of Consumer Electronics by Category: Value 2005-2010
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2005-2010
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2005-2010
Table 16 Consumer Electronics Company Shares 2006-2010
Table 17 Consumer Electronics Brand Shares 2007-2010
Table 18 Sales of Consumer Electronics by Distribution Format 2005-2010
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2010-2015
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2010-2015
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Definitions
Summary 10 Research Sources