Portable Media Players - Hungary
Portable MP3 players sales decreased severely in 2009 (by 30% in volume, 40% in value and 14% in unit price), first of all due to the legacy nature of the category in Hungary, although it still represented 42% of total volume of portable consumer electronics. One reason for this is market saturation. These products are usually targeted at the younger generations, and whilst approximately 30% of the population is between 15 and 29 years old, the penetration of portable media players is already...
Euromonitor International's Portable Media Players in Hungary report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Analogue Camcorders , Analogue Cameras , Digital Camcorders, Digital Cameras, E-Book, HD Camcorders, Other Portable Media Players, Photo Printers, Portable MP3 Players, Portable Multimedia Players, Portable Video Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Portable Media Players in Hungary report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Analogue Camcorders , Analogue Cameras , Digital Camcorders, Digital Cameras, E-Book, HD Camcorders, Other Portable Media Players, Photo Printers, Portable MP3 Players, Portable Multimedia Players, Portable Video Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Portable Media Players market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Portable Media Players in Hungary
Euromonitor International
September 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Within Consumer Electronics, Only Portable Computers Could Grow in 2009 in Hungary As A Result of the Recession and Decreasing Purchasing Power
Consumer Decisions Were Influenced Overwhelmingly by Price, Due To Lack of Proper Knowledge of and Interest in Consumer Electronics Technologies Amongst Most Hungarians
Leading Consumer Electronics Manufacturers Are Aspiring To Overlook Technologically Less Educated Mass Consumer Segments in Order To Avoid Price War
Specialist Retailers Reached Out for Restructuring and Cost Cutting Programs in Order To Maintain Their Profitability Or Make Their Businesses Profitable Again
Future Growth of Consumer Electronics Will Be Powered by Computers and Peripherals
Key Trends and Developments
Impact of the Crisis Harmed Hungarian Consumer Electronics by Increasing Prices and Making Banks Reluctant To Lend
Hungarians Are Switching To Lower and Cheaper Entry-level-category Consumer Electronics Products As A Result of Decreasing Purchasing Power
Laptops Is Becoming One of the Most Mature Consumer Electronics Categories, Where More and More Consumers Start To Consider Not Only Price, But Technological Features Too
Retailers and Importers Face Further Increasing Pressure on Prices and Profitability on the Hungarian Market
Specialist Retailers
Summary 1 Leading Specialist Retailers 2009
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2004-2009
Table 2 Sales of Consumer Electronics by Category: Value 2004-2009
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2004-2009
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2004-2009
Table 5 Consumer Electronics Company Shares 2005-2009
Table 6 Consumer Electronics Brand Shares 2006-2009
Table 7 Sales of Consumer Electronics by Distribution Format 2004-2009
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2009-2014
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2009-2014
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2009-2014
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2009-2014
Definitions
Summary 2 Research Sources
Acer Inc
Strategic Direction
Key Facts
Summary 3 Acer Hungary: Key Facts
Summary 4 Acer Hungary: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 5 Acer Hungary: Competitive Position 2009
Euronics Kft
Strategic Direction
Key Facts
Summary 6 Euronics Kft: Key Facts
Summary 7 Euronics Kft: Operational Indicators 2008-2009
Company Background
Chart 1 Euronics Kft.: 1097 Budapest Könyves Kálmán kft. 12-14.
Private Label
Competitive Positioning
Summary 8 Euronics Kft: Competitive Position 2009
Extreme Digital Zrt
Strategic Direction
Key Facts
Summary 9 Extreme Digital Zrt: Key Facts
Summary 10 Extreme Digital Zrt: Operational Indicators 2008-2009
Company Background
Chart 2 Extreme Digital Store: 6000 Kecskemét Korona u. two.
Private Label
Competitive Positioning
Summary 11 Extreme Digital Kft: Competitive Position 2009
Nav N Go Kft
Strategic Direction
Key Facts
Summary 12 Nav N Go Kft.: Key Facts
Summary 13 Nav N Go Kft.: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 14 Nav N Go: Competitive Position 2009
Headline
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Portable Media Players by Category: Volume 2004-2009
Table 13 Sales of Portable Media Players by Category: Value 2004-2009
Table 14 Sales of Portable Media Players by Category: % Volume Growth 2004-2009
Table 15 Sales of Portable Media Players by Category: % Value Growth 2004-2009
Table 16 Sales of Portable MP3 Players by Type 2004-2009
Table 17 Sales of Portable Multimedia Players by Type 2004-2009
Table 18 Sales of Portable Video Players by Type 2004-2009
Table 19 Portable Media Players Company Shares 2005-2009
Table 20 Portable Media Players Brand Shares 2006-2009
Table 21 Sales of Portable Media Players by Distribution Format 2004-2009
Table 22 Forecast Sales of Portable Media Players by Category: Volume 2009-2014
Table 23 Forecast Sales of Portable Media Players by Category: Value 2009-2014
Table 24 Forecast Sales of Portable Media Players by Category: % Volume Growth 2009-2014
Table 25 Forecast Sales of Portable Media Players by Category: % Value Growth 2009-2014
Euromonitor International
September 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Within Consumer Electronics, Only Portable Computers Could Grow in 2009 in Hungary As A Result of the Recession and Decreasing Purchasing Power
Consumer Decisions Were Influenced Overwhelmingly by Price, Due To Lack of Proper Knowledge of and Interest in Consumer Electronics Technologies Amongst Most Hungarians
Leading Consumer Electronics Manufacturers Are Aspiring To Overlook Technologically Less Educated Mass Consumer Segments in Order To Avoid Price War
Specialist Retailers Reached Out for Restructuring and Cost Cutting Programs in Order To Maintain Their Profitability Or Make Their Businesses Profitable Again
Future Growth of Consumer Electronics Will Be Powered by Computers and Peripherals
Key Trends and Developments
Impact of the Crisis Harmed Hungarian Consumer Electronics by Increasing Prices and Making Banks Reluctant To Lend
Hungarians Are Switching To Lower and Cheaper Entry-level-category Consumer Electronics Products As A Result of Decreasing Purchasing Power
Laptops Is Becoming One of the Most Mature Consumer Electronics Categories, Where More and More Consumers Start To Consider Not Only Price, But Technological Features Too
Retailers and Importers Face Further Increasing Pressure on Prices and Profitability on the Hungarian Market
Specialist Retailers
Summary 1 Leading Specialist Retailers 2009
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2004-2009
Table 2 Sales of Consumer Electronics by Category: Value 2004-2009
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2004-2009
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2004-2009
Table 5 Consumer Electronics Company Shares 2005-2009
Table 6 Consumer Electronics Brand Shares 2006-2009
Table 7 Sales of Consumer Electronics by Distribution Format 2004-2009
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2009-2014
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2009-2014
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2009-2014
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2009-2014
Definitions
Summary 2 Research Sources
Acer Inc
Strategic Direction
Key Facts
Summary 3 Acer Hungary: Key Facts
Summary 4 Acer Hungary: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 5 Acer Hungary: Competitive Position 2009
Euronics Kft
Strategic Direction
Key Facts
Summary 6 Euronics Kft: Key Facts
Summary 7 Euronics Kft: Operational Indicators 2008-2009
Company Background
Chart 1 Euronics Kft.: 1097 Budapest Könyves Kálmán kft. 12-14.
Private Label
Competitive Positioning
Summary 8 Euronics Kft: Competitive Position 2009
Extreme Digital Zrt
Strategic Direction
Key Facts
Summary 9 Extreme Digital Zrt: Key Facts
Summary 10 Extreme Digital Zrt: Operational Indicators 2008-2009
Company Background
Chart 2 Extreme Digital Store: 6000 Kecskemét Korona u. two.
Private Label
Competitive Positioning
Summary 11 Extreme Digital Kft: Competitive Position 2009
Nav N Go Kft
Strategic Direction
Key Facts
Summary 12 Nav N Go Kft.: Key Facts
Summary 13 Nav N Go Kft.: Operational Indicators 2007-2009
Company Background
Production
Competitive Positioning
Summary 14 Nav N Go: Competitive Position 2009
Headline
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Portable Media Players by Category: Volume 2004-2009
Table 13 Sales of Portable Media Players by Category: Value 2004-2009
Table 14 Sales of Portable Media Players by Category: % Volume Growth 2004-2009
Table 15 Sales of Portable Media Players by Category: % Value Growth 2004-2009
Table 16 Sales of Portable MP3 Players by Type 2004-2009
Table 17 Sales of Portable Multimedia Players by Type 2004-2009
Table 18 Sales of Portable Video Players by Type 2004-2009
Table 19 Portable Media Players Company Shares 2005-2009
Table 20 Portable Media Players Brand Shares 2006-2009
Table 21 Sales of Portable Media Players by Distribution Format 2004-2009
Table 22 Forecast Sales of Portable Media Players by Category: Volume 2009-2014
Table 23 Forecast Sales of Portable Media Players by Category: Value 2009-2014
Table 24 Forecast Sales of Portable Media Players by Category: % Volume Growth 2009-2014
Table 25 Forecast Sales of Portable Media Players by Category: % Value Growth 2009-2014
