Polishes in Switzerland

Date: January 20, 2016
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: PBC78241838EN
Leaflet:

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Polishes are products which are increasingly thought of as old-fashioned by the majority of Swiss consumers, and almost nothing was done in recent years to improve their image or boost their sales. Polishes are normally considered most useful for deep cleaning, or when used regularly. However, Swiss consumers are becoming busier, and have little time to dedicate to cleaning, let alone spending time polishing surfaces.

Euromonitor International's Polishes in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Henkel & Cie AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 1 Henkel & Cie AG: Key Facts
Competitive Positioning
Summary 2 Henkel & Cie AG: Competitive Position 2015
Reckitt Benckiser (schweiz) AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 3 Reckitt Benckiser (Schweiz) AG: Key Facts
Competitive Positioning
Summary 4 Reckitt Benckiser (Schweiz) AG: Competitive Position 2015
Executive Summary
Sales Decline in Several Home Care Categories in 2015
All-in-one Detergents and Concentrated Products Remain Popular
the Value Share of Private Label Increases Further in 2015
the Expansion of Discounters Shows No Signs of Slowing Down
Relatively Static Performance Ahead
Key Trends and Developments
Price Pressure Threatens Value Growth
Convenient Added-value Products Drive Sales
Eco-friendly Products on the Rise
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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