Polishes sales continued to decline in 2017. However, parquet polishes performed above average in floor polishes. According to manufacturers, consumers often chose simple-cleaning materials for their houses in order to reduce the amount of time in the week dedicated to cleaning. Nonetheless, consumers perceive parquet as a delicate and precious surface and desire to maintain it in good condition for as long as possible in order not to waste money on restoration.
Euromonitor International's Polishes in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Polishes in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Prospects
Polishes Struggles in 2017 Due To Contemporary Lifestyles
Declining Shoe Polish Sales, Despite Importance of Elegance in Italian Culture
Furniture Polishes Adjusting To Growing Use of New Materials
Competitive Landscape
Bolton Manitoba Seen As Reliable and Appreciated by Italian Consumers
Innovation Focused on Easy-cleaning Materials
Domestic Player Sutter Performs Well in Floor Polish Thanks To Ecological Claims
Category Data
Table 1 Sales of Polishes by Category: Value 2012-2017
Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Polishes: % Value 2013-2017
Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Executive Summary
Italian Economy and Home Care Market Recover in 2017
Amazon Introduces New Dash Buttons for Home Care Brands
Focus on Premium Offerings Boosts Private Label Sales
Concentration Trend Ongoing, Consumers More Relaxed About Spending on Quality
Good Growth Expected Over Forecast Period, Although Innovation Will Be Crucial
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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Prospects
Polishes Struggles in 2017 Due To Contemporary Lifestyles
Declining Shoe Polish Sales, Despite Importance of Elegance in Italian Culture
Furniture Polishes Adjusting To Growing Use of New Materials
Competitive Landscape
Bolton Manitoba Seen As Reliable and Appreciated by Italian Consumers
Innovation Focused on Easy-cleaning Materials
Domestic Player Sutter Performs Well in Floor Polish Thanks To Ecological Claims
Category Data
Table 1 Sales of Polishes by Category: Value 2012-2017
Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Polishes: % Value 2013-2017
Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Executive Summary
Italian Economy and Home Care Market Recover in 2017
Amazon Introduces New Dash Buttons for Home Care Brands
Focus on Premium Offerings Boosts Private Label Sales
Concentration Trend Ongoing, Consumers More Relaxed About Spending on Quality
Good Growth Expected Over Forecast Period, Although Innovation Will Be Crucial
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Coloured Non-wired Sheets of Float, Surface Ground or Polished Glass: European Union Market Outlook 2017 and Forecast till 2022
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