Personal Care Appliances - Portugal

Date: December 22, 2010
Pages: 60
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: P820C480563EN
Leaflet:

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Portuguese men and women are increasingly worried about their personal appearance and aesthetics. Although this trend has been present for several years among women, for men it is a relatively recent trend. Men have been progressively adhering to the metrosexual lifestyle, giving increasing importance to their look and personal aesthetics. Both men and women have been driving the positive performance of personal care appliances.

Euromonitor International's Personal Care Appliances in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food And Meat Slicers, Food Processors, Freestanding Hobs, Grinders And Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Panel Heaters, Rice Cookers, Rotisseries And Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Stick Vacuum Cleaners, Toasters, Upright Vacuum Cleaners, Waffle Makers, Wet And Dry Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Personal Care Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Personal Care Appliances in Portugal
Euromonitor International
December 2010

LIST OF CONTENTS AND TABLES

Executive Summary
2009 Recession Weakening Performance of Consumer Appliances
Technology and Design As Key Factors Behind Demand
Multinational Companies Gathering Consumer Appliances Market Share
Portuguese Consumers Increasing Preference for Electric Goods Retailers
Financial Improvements Forecast To Drive Growth of Consumer Appliances
Key Trends and Developments
Economic Crisis Impacting Consumer Appliances in Portugal
Frugalism: A Rising Trend
Social Indicators and Construction Crisis Emphasising Market Difficulties
Technological Advances and Environmental Awareness Mitigating the Market
Possession Rates and Replacement Cycles Undermining the Market
Market Indicators
  Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
  Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
  Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
  Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
  Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
  Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
  Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
  Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
  Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
  Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
  Table 11 Sales of Small Appliances by Category: Volume 2005-2010
  Table 12 Sales of Small Appliances by Category: Value 2005-2010
  Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
  Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
  Table 15 Company Shares of Major Appliances 2006-2010
  Table 16 Brand Shares of Major Appliances 2007-2010
  Table 17 Company Shares of Small Appliances 2006-2010
  Table 18 Brand Shares of Small Appliances 2007-2010
  Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
  Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
  Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
  Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
  Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
  Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
  Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
  Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
  Summary 1 Research Sources
Antonio Meireles SA
Strategic Direction
Key Facts
  Summary 2 Antonio Meireles, SA: Key Facts
  Summary 3 Antonio Meireles SA: Operational Indicators
Company Background
Production
  Summary 4 Antonio Meireles, SA: Production Statistics 2010
Competitive Positioning
  Summary 5 Antonio Meireles, SA: Competitive Position 2010
Cia Portuguesa De Hipermercados SA
Strategic Direction
Key Facts
  Summary 6 Cia Portuguesa de Hipermercados SA: Key Facts
  Summary 7 Cia Portuguesa de Hipermercados SA: Operational Indicators
Internet Strategy
Company Background
  Summary 8 Cia Portuguesa de Hipermercados SA: Private Label Portfolio
Competitive Positioning
Ikea Portugal - Móveis E Decoração, Lda
Strategic Direction
Key Facts
  Summary 9 IKEA Portugal, Móveis e Decoração, Lda: Key Facts
  Summary 10 IKEA Portugal, Móveis e Decoração, Lda. : Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 11 IKEA Portugal, Móveis e Decoração, Lda. : Private Label Portfolio
Competitive Positioning
Indesit Co Portugal Electrodomésticos, SA
Strategic Direction
Key Facts
  Summary 12 Indesit Co Portugal Electrodomésticos, SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 13 Indesit Co Portugal Electrodomésticos, SA: Competitive Position 2010
Lg Electronics Portugal SA
Strategic Direction
Key Facts
  Summary 14 LG Electronics Portugal, SA: Key Facts
Company Background
Production
Competitive Positioning
Seb Portugal Electrodomésticos Lda
Strategic Direction
Key Facts
  Summary 16 SEB Portugal Electrodomésticos, Lda: Key Facts
Company Background
Production
Competitive Positioning
  Summary 17 SEB Portugal Electrodomésticos, Lda: Competitive Position 2010
Teka Portuguesa Lda
Strategic Direction
Key Facts
  Summary 18 Teka Portuguesa Lda: Key Facts
Company Background
Production
  Summary 19 Teka Portuguesa Lda: Production Statistics 2010
Competitive Positioning
  Summary 20 Teka Portuguesa, Lda: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 33 Sales of Personal Care Appliances by Category: Volume 2005-2010
  Table 34 Sales of Personal Care Appliances by Category: Value 2005-2010
  Table 35 Sales of Personal Care Appliances by Category: % Volume Growth 2005-2010
  Table 36 Sales of Personal Care Appliances by Category: % Value Growth 2005-2010
  Table 37 Sales of Body Shavers by Format: % Breakdown 2005-2010
  Table 38 Sales of Body Shavers by Power Source: % Breakdown 2009-2010
  Table 39 Sales of Hair Care Appliances by Format: % Breakdown 2005-2010
  Table 40 Company Shares of Personal Care Appliances 2006-2010
  Table 41 Brand Shares of Personal Care Appliances 2007-2010
  Table 42 Forecast Sales of Personal Care Appliances by Category: Volume 2010-2015
  Table 43 Forecast Sales of Personal Care Appliances by Category: Value 2010-2015
  Table 44 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2010-2015
  Table 45 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2010-2015
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