Mobile Phones: Winning Strategies and Pitfalls

Date: February 23, 2011
Pages: 35
US$ 2,000.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: ME6EC916459EN

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The briefing looks at how the global market for mobile phones changed over 2002-2010, which companies were most successful and what kinds of strategies drove their success. The focus of the presentation will be on the lessons going forward and drawing up best strategies to succeed in the changing mobile phones market.

Euromonitor International's Mobile Phones: Winning Strategies and Pitfalls global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market – be they new product developments, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and the criteria for success over the next five years. From the latest innovations such as BD players, EBooks, Netbooks and OLED TVs to existing technologies such as Desktops, Home Audio and Cinema Systems, Mobile Phones and In-Car Entertainment, Euromonitor International offers a consistent yet incisive snapshot of the Consumer Electronics industry.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Mobile Phones: Winning Strategies and Pitfalls
Euromonitor International
February 2011
Winning Strategies in Smartphones
Keys to Success in Developing Markets
Beyond Mobile Phones
Best Strategies and Potential Pitfalls Going Forward
Report Definitions
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