Mobile Phones - Spain

August 2010 | 33 pages | ID: ME6B7AF5F92EN
Euromonitor International Ltd

Abstracts

The arrival of the iPhone – which was launched in 2008 – has been a revolution in Spain due to the great impact of this phone among Spaniards. Apple Computer España SA has achieved a share of more than 2% with only one model. Moreover, only one company (Movistar, Telefónica) has the exclusivity to sell the iPhone in Spain, which has increased the difficulty involved in buying it.

Euromonitor International's Mobile Phones in Spain report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Analogue Camcorders , Analogue Cameras , Digital Camcorders, Digital Cameras, E-Book, HD Camcorders, Other Portable Media Players, Photo Printers, Portable MP3 Players, Portable Multimedia Players, Portable Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Mobile Phones in Spain
Euromonitor International
August 2010

LIST OF CONTENTS AND TABLES

Executive Summary
the Impact of the Credit Crunch
Driving Forces in the Market
No Real Changes in A Competitive Market
Crisis Influences the Distribution Channels
Expectations of Growth
Key Trends and Developments
Internet Consumption Has Surpassed Television Consumption
the Spanish Consumer Is Changing
the Differing Impact of the Credit Crunch on Consumer Electronics Categories
the Increasing Importance of the Environment in Consumer Electronics
Specialist Retailers
  Summary 1 Leading Specialist Retailers 2009
Market Data
  Table 1 Sales of Consumer Electronics by Category: Volume 2004-2009
  Table 2 Sales of Consumer Electronics by Category: Value 2004-2009
  Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2004-2009
  Table 4 Sales of Consumer Electronics by Category: % Value Growth 2004-2009
  Table 5 Consumer Electronics Company Shares 2005-2009
  Table 6 Consumer Electronics Brand Shares 2006-2009
  Table 7 Sales of Consumer Electronics by Distribution Format 2004-2009
  Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2009-2014
  Table 9 Forecast Sales of Consumer Electronics by Category: Value 2009-2014
  Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2009-2014
  Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2009-2014
Definitions
  Summary 2 Research Sources
Blusens Technology Sl
Strategic Direction
Key Facts
  Summary 3 Blusens Technology SL: Key Facts
  Summary 4 Blusens Technology SL: Operational Indicators
Company Background
Production
  Summary 5 Blusens Technology SL: Production Statistics 2009
Competitive Positioning
  Summary 6 Blusens Technology SL: Competitive Position 2009
Establiments Miró Sl
Strategic Direction
Key Facts
  Summary 7 Establiments Miró SL: Key Facts
  Summary 8 Establiments Miró SL: Operational Indicators
Company Background
  Chart 1 Establiments Miró SL: Miró in Barcelona
Private Label
Competitive Positioning
  Summary 9 Establiments Miró SL: Competitive Position 2009
Infinity System Sl
Strategic Direction
Key Facts
  Summary 10 Infinity System SL: Key Facts
  Summary 11 Infinity System SL: Operational Indicators
Company Background
Production
  Summary 12 Infinity System SL: Production Statistics 2009
Competitive Positioning
  Summary 13 Infinity System SL: Competitive Position 2009
Media Markt Saturn Administración España, Sau (media Markt)
Strategic Direction
Key Facts
  Summary 14 Media Markt Saturn Administración España, SAU: Key Facts
  Summary 15 Media Markt Saturn Administración España, SAU: Operational Indicators
Company Background
  Chart 2 Media Markt Saturn Administración España, SAU: Media Markt in Barcelona
Private Label
Competitive Positioning
  Summary 16 Media Markt Saturn Administración España, SAU: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 12 Sales of Mobile Phones: Volume 2004-2009
  Table 13 Sales of Mobile Phones: Value 2004-2009
  Table 14 Sales of Mobile Phones: % Volume Growth 2004-2009
  Table 15 Sales of Mobile Phones: % Value Growth 2004-2009
  Table 16 Sales of Mobile Phones: Volume 2004-2009
  Table 17 Sales of Mobile Phones: Value 2004-2009
  Table 18 Sales of Mobile Phones: % Volume Growth 2004-2009
  Table 19 Sales of Mobile Phones: % Value Growth 2004-2009
  Table 20 Sales of Mobile Phones by Type 2004-2009
  Table 21 Mobile Phones Company Shares 2005-2009
  Table 22 Mobile Phones Brand Shares 2006-2009
  Table 23 Sales of Mobile Phones by Distribution Format 2004-2009
  Table 24 Forecast Sales of Mobile Phones: Volume 2009-2014
  Table 25 Forecast Sales of Mobile Phones: Value 2009-2014
  Table 26 Forecast Sales of Mobile Phones: % Volume Growth 2009-2014
  Table 27 Forecast Sales of Mobile Phones: % Value Growth 2009-2014
  Table 28 Mobile phones by type of contract: Retail volume %, 2004-2009