Mobile Phones in South Africa

Date: August 4, 2017
Pages: 16
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M1B3F273D03EN
Leaflet:

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The challenging economic climate, inflationary pressures and the rising cost of living did not deter South Africans from demanding an array of consumer goods including mobile phones in 2017. The proliferation of mid-priced smartphones continues to bode well for the category, raising competition and widening the product choice for consumers. Despite smartphones being the product of choice, there still remains room for feature phones owing to the relatively cheap price of these devices, their simp...

Euromonitor International's Mobile Phones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Mobile Phones by Category: Volume 2012-2017
  Table 2 Sales of Mobile Phones by Category: Value 2012-2017
  Table 3 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
  Table 4 Sales of Mobile Phones by Category: % Value Growth 2012-2017
  Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
  Table 6 NBO Company Shares of Mobile Phones: % Volume 2013-2017
  Table 7 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
  Table 8 Distribution of Mobile Phones by Channel: % Volume 2012-2017
  Table 9 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
  Table 10 Forecast Sales of Mobile Phones by Category: Value 2017-2022
  Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
  Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
  Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022
Executive Summary
Persistently Poor Economic Conditions
Consumers Spolit for Choice
International Players Dominate the Industry in South Africa
Non-store Retailing Posts the Most Dynamic Growth in 2017
Positive Outlook
Key Trends and Developments
Strained Household Incomes Do Not Pose As A Deterrent To Sales
Non-store Retailing Posts the Most Dynamic Growth in 2017
Demand for Value Offerings
Market Data
  Table 14 Sales of Consumer Electronics by Category: Volume 2012-2017
  Table 15 Sales of Consumer Electronics by Category: Value 2012-2017
  Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
  Table 17 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
  Table 18 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
  Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
  Table 20 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
  Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
  Table 22 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
  Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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Mobile Phones in South Korea US$ 990.00 Aug, 2017 · 16 pages

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