Mobile Phones in Italy

July 2024 | 23 pages | ID: MFCC0F0025AEN
Euromonitor International Ltd

Abstracts

Sales of mobile phones remain in a negative volume slump in Italy in 2024, although this performance appears to be inching back towards a positive direction. Feature phones is in an extreme slump, whereas even smartphones fails to reach positive volume figures. However, the category remains supported by overall demand for the ubiquitous nature of smartphones, which continue to cannibalise sales from a number of other categories in consumer electronics.

Euromonitor International's Mobile Phones in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Mobile Phones in Italy
Euromonitor International
July 2024

LIST OF CONTENTS AND TABLES

MOBILE PHONES IN ITALY
KEY DATA FINDINGS

2024 DEVELOPMENTS

Mobile phones sales inch closer back towards a positive performance
Novelty features and category-crossover functions attract consumers
Consumers increasingly use smartphones to access online content, with a decline in use for calls
PROSPECTS AND OPPORTUNITIES
Ongoing AI integration will boost smartphones’ use for the upcoming generations
Chinese Oppo and Realme enhance their appeal as mid-range options
HMD Global transitions away from Nokia smartphones to focus on its own brands
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2019-2024
Table 2 Sales of Mobile Phones by Category: Value 2019-2024
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 4 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 6 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 8 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 10 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
CONSUMER ELECTRONICS IN ITALY
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What’s next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 15 Sales of Consumer Electronics by Category: Value 2019-2024
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources