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Mobile Phones in South Africa

March 2020 | 50 pages | ID: MF402EDCE81EN
MarketLine

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Mobile Phones in South Africa

SUMMARY

Mobile Phones in South Africa industry profile provides top%li%line qualitative and quantitative summary information including: market size (value and volume 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS
    • The Mobile Phones market includes mobile phone service revenues and average minutes of use (MOU). Market values are made up of total mobile revenues containing revenues from mobile service providers and other members of the mobile service value%li%chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes are made up of two segments: prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up from the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
  • The South African mobile phones market had total revenues of $7.5bn in 2019, representing a compound annual growth rate (CAGR) of 0.2% between 2015 and 2019.
  • Postpaid had the highest volume in the South African mobile phones market in 2019, with a total of 131.7 average MOU, equivalent to 60.4% of the market's overall volume.
  • Slow growth in the region, alongside high levels of inflation and high unemployment rates, have greatly hindered the mobile phones market growth.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in South Africa
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in South Africa
  • Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Africa mobile phones market with five year forecasts by both value and volume
REASONS TO BUY
  • What was the size of the South Africa mobile phones market by value in 2019?
  • What will be the size of the South Africa mobile phones market in 2024?
  • What factors are affecting the strength of competition in the South Africa mobile phones market?
  • How has the market performed over the last five years?
  • What are the main segments that make up South Africa's mobile phones market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market rivalry
1.8. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value
3.2. Market volume

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast
5.2. Market volume forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. How is technological innovation shaping the strategy of leading players?
7.3. What are the strengths of the leading players?
7.4. What threats do the leading players face?

8 COMPANY PROFILES

8.1. Samsung Electronics Co Ltd.
8.2. Apple Inc
8.3. Nokia Corporation
8.4. TCL Electronics Holdings Limited

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

LIST OF TABLES

Table 1: South Africa mobile phones market value: $ billion, 2015-19
Table 2: South Africa mobile phones market volume: Average MOU, 2015-19
Table 3: South Africa mobile phones market category segmentation: Average MOU, 2019
Table 4: South Africa mobile phones market geography segmentation: $ billion, 2019
Table 5: South Africa mobile phones market value forecast: $ billion, 2019-24
Table 6: South Africa mobile phones market volume forecast: Average MOU, 2019-24
Table 7: Samsung Electronics Co Ltd.: key facts
Table 8: Samsung Electronics Co Ltd.: Annual Financial Ratios
Table 9: Samsung Electronics Co Ltd.: Key Employees
Table 10: Apple Inc: key facts
Table 11: Apple Inc: Annual Financial Ratios
Table 12: Apple Inc: Key Employees
Table 13: Apple Inc: Key Employees Continued
Table 14: Nokia Corporation: key facts
Table 15: Nokia Corporation: Annual Financial Ratios
Table 16: Nokia Corporation: Key Employees
Table 17: Nokia Corporation: Key Employees Continued
Table 18: TCL Electronics Holdings Limited: key facts
Table 19: TCL Electronics Holdings Limited: Annual Financial Ratios
Table 20: TCL Electronics Holdings Limited: Key Employees
Table 21: South Africa size of population (million), 2015-19
Table 22: South Africa gdp (constant 2005 prices, $ billion), 2015-19
Table 23: South Africa gdp (current prices, $ billion), 2015-19
Table 24: South Africa inflation, 2015-19
Table 25: South Africa consumer price index (absolute), 2015-19
Table 26: South Africa exchange rate, 2015-19

LIST OF FIGURES

Figure 1: South Africa mobile phones market value: $ billion, 2015-19
Figure 2: South Africa mobile phones market volume: Average MOU, 2015-19
Figure 3: South Africa mobile phones market category segmentation: % share, by volume, 2019
Figure 4: South Africa mobile phones market geography segmentation: % share, by value, 2019
Figure 5: South Africa mobile phones market value forecast: $ billion, 2019-24
Figure 6: South Africa mobile phones market volume forecast: Average MOU, 2019-24
Figure 7: Forces driving competition in the mobile phones market in South Africa, 2019
Figure 8: Drivers of buyer power in the mobile phones market in South Africa, 2019
Figure 9: Drivers of supplier power in the mobile phones market in South Africa, 2019
Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in South Africa, 2019
Figure 11: Factors influencing the threat of substitutes in the mobile phones market in South Africa, 2019
Figure 12: Drivers of degree of rivalry in the mobile phones market in South Africa, 2019

COMPANIES MENTIONED

Samsung Electronics Co Ltd.
Apple Inc
Nokia Corporation
TCL Electronics Holdings Limited


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