Mobile Phones in South Africa

Date: June 16, 2016
Pages: 40
Price:
US$ 350.00
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Publisher: MarketLine
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MF402EDCE81EN
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Mobile Phones in South Africa
SUMMARY

Mobile Phones in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY FINDINGS
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in South Africa
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in South Africa
  • Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Africa mobile phones market with five year forecasts by both value and volume
SYNOPSIS

Essential resource for top-line data and analysis covering the South Africa mobile phones market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

REASONS TO BUY
  • What was the size of the South Africa mobile phones market by value in 2015?
  • What will be the size of the South Africa mobile phones market in 2020?
  • What factors are affecting the strength of competition in the South Africa mobile phones market?
  • How has the market performed over the last five years?
  • Who are the top competitors in South Africa's mobile phones market?
KEY HIGHLIGHTS

The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 105 and the LG Cosmos 3. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. All currency conversions are carried out at constant average annual 2015 exchange rates.

The South African mobile phones market had total revenues of $2.6bn in 2015, representing a compound annual growth rate (CAGR) of 13.9% between 2011 and 2015.

Market consumption volume increased with a CAGR of 22.1% between 2011-2015, to reach a total of 21.6 million units in 2015.

While the performance of the market is forecast to decelerate, strong growth is forecast between 2016 and 2020.
Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Apple Inc.
Samsung Electronics Co., Ltd.
Sony Corporation
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

LIST OF TABLES

Table 1: South Africa mobile phones market value: $ million, 2011–15
Table 2: South Africa mobile phones market volume: thousand units, 2011–15
Table 3: South Africa mobile phones market category segmentation: thousand units, 2015
Table 4: South Africa mobile phones market geography segmentation: $ million, 2015
Table 5: South Africa mobile phones market value forecast: $ million, 2015–20
Table 6: South Africa mobile phones market volume forecast: thousand units, 2015–20
Table 7: Apple Inc.: key facts
Table 8: Apple Inc.: key financials ($)
Table 9: Apple Inc.: key financial ratios
Table 10: Samsung Electronics Co., Ltd.: key facts
Table 11: Samsung Electronics Co., Ltd.: key financials ($)
Table 12: Samsung Electronics Co., Ltd.: key financials (KRW)
Table 13: Samsung Electronics Co., Ltd.: key financial ratios
Table 14: Sony Corporation: key facts
Table 15: Sony Corporation: key financials ($)
Table 16: Sony Corporation: key financials (¥)
Table 17: Sony Corporation: key financial ratios
Table 18: South Africa size of population (million), 2011–15
Table 19: South Africa gdp (constant 2005 prices, $ billion), 2011–15
Table 20: South Africa gdp (current prices, $ billion), 2011–15
Table 21: South Africa inflation, 2011–15
Table 22: South Africa consumer price index (absolute), 2011–15
Table 23: South Africa exchange rate, 2011–15

LIST OF FIGURES

Figure 1: South Africa mobile phones market value: $ million, 2011–15
Figure 2: South Africa mobile phones market volume: thousand units, 2011–15
Figure 3: South Africa mobile phones market category segmentation: % share, by volume, 2015
Figure 4: South Africa mobile phones market geography segmentation: % share, by value, 2015
Figure 5: South Africa mobile phones market value forecast: $ million, 2015–20
Figure 6: South Africa mobile phones market volume forecast: thousand units, 2015–20
Figure 7: Forces driving competition in the mobile phones market in South Africa, 2015
Figure 8: Drivers of buyer power in the mobile phones market in South Africa, 2015
Figure 9: Drivers of supplier power in the mobile phones market in South Africa, 2015
Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in South Africa, 2015
Figure 11: Factors influencing the threat of substitutes in the mobile phones market in South Africa, 2015
Figure 12: Drivers of degree of rivalry in the mobile phones market in South Africa, 2015
Figure 13: Apple Inc.: revenues & profitability
Figure 14: Apple Inc.: assets & liabilities
Figure 15: Samsung Electronics Co., Ltd.: revenues & profitability
Figure 16: Samsung Electronics Co., Ltd.: assets & liabilities
Figure 17: Sony Corporation: revenues & profitability
Figure 18: Sony Corporation: assets & liabilities
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