Mobile Phones in the Philippines

July 2023 | 19 pages | ID: M95EBBD665BEN
Euromonitor International Ltd

Abstracts

Mobile phones has seen a return to growth in retail volume terms in 2023 with sales of smartphones seeing a slight recovery in 2023 after a significant sales decline in 2021 and 2022. The pandemic had a significant negative impact on consumer confidence in 2021 and 2022. This combined with economic pressures and elevated inflation meant that many people decided to hold back on purchasing a new smartphone. This pattern was also reflective of the spike in demand in 2020 when many people purchased...

Euromonitor International's Mobile Phones in Philippines report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

MOBILE PHONES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mobile phones on the path to recovery in 2023 after two years of decline
Transsion transforming the market with hi-tech and affordable smartphones
E-sports growing in popularity while smartphones become important tools in the modern world
PROSPECTS AND OPPORTUNITIES
The rise of premium smartphones
The continuous decline of feature phones as smartphone penetration grows
Chinese brands to top the rankings
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2018-2023
Table 2 Sales of Mobile Phones by Category: Value 2018-2023
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 4 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 6 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 8 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 10 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources