Mobile Phones in Asia-Pacific

March 2020 | 37 pages | ID: MF44FCF33C9EN
MarketLine

Abstracts

Mobile Phones in Asia-Pacific

SUMMARY

Mobile Phones in Asia%li%Pacific industry profile provides top%li%line qualitative and quantitative summary information including: market size (value and volume 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The Mobile Phones market includes mobile phone service revenues and average minutes of use (MOU). Market values are made up of total mobile revenues containing revenues from mobile service providers and other members of the mobile service value%li%chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes are made up of two segments: prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up from the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
• The Asia%li%Pacific mobile phones market had total revenues of $337.0bn in 2019, representing a compound annual growth rate (CAGR) of 2.1% between 2015 and 2019.
• Postpaid had the highest volume in the Asia%li%Pacific mobile phones market in 2019, with a total of 4,481.9 average MOU, equivalent to 65.6% of the market's overall volume.
• As mobile phone penetration increases in the region, leading players are shifting focus to selling more expensive high%li%ticket items to drive market growth.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in Asia-Pacific
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Asia-Pacific
• Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific mobile phones market with five year forecasts by both value and volume

REASONS TO BUY

• What was the size of the Asia-Pacific mobile phones market by value in 2019?
• What will be the size of the Asia-Pacific mobile phones market in 2024?
• What factors are affecting the strength of competition in the Asia-Pacific mobile phones market?
• How has the market performed over the last five years?
• What are the main segments that make up Asia-Pacific's mobile phones market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market rivalry
1.8. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value
3.2. Market volume

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast
5.2. Market volume forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. How is technological innovation shaping the strategy of leading players?
7.3. Who are the main challengers to the incumbents?
7.4. What threats do the leading players face?

8 COMPANY PROFILES

8.1. Samsung Electronics Co Ltd.
8.2. Huawei Technologies Co Ltd

9 APPENDIX

9.1. Methodology
9.2. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Asia-Pacific mobile phones market value: $ billion, 2015-19
Table 2: Asia-Pacific mobile phones market volume: Average MOU, 2015-19
Table 3: Asia-Pacific mobile phones market category segmentation: Average MOU, 2019
Table 4: Asia-Pacific mobile phones market geography segmentation: $ billion, 2019
Table 5: Asia-Pacific mobile phones market value forecast: $ billion, 2019-24
Table 6: Asia-Pacific mobile phones market volume forecast: Average MOU, 2019-24
Table 7: Samsung Electronics Co Ltd.: key facts
Table 8: Samsung Electronics Co Ltd.: Annual Financial Ratios
Table 9: Samsung Electronics Co Ltd.: Key Employees
Table 10: Huawei Technologies Co Ltd: key facts
Table 11: Huawei Technologies Co Ltd: Key Employees
Table 12: Huawei Technologies Co Ltd: Key Employees Continued

List Of Figures

LIST OF FIGURES

Figure 1: Asia-Pacific mobile phones market value: $ billion, 2015-19
Figure 2: Asia-Pacific mobile phones market volume: Average MOU, 2015-19
Figure 3: Asia-Pacific mobile phones market category segmentation: % share, by volume, 2019
Figure 4: Asia-Pacific mobile phones market geography segmentation: % share, by value, 2019
Figure 5: Asia-Pacific mobile phones market value forecast: $ billion, 2019-24
Figure 6: Asia-Pacific mobile phones market volume forecast: Average MOU, 2019-24
Figure 7: Forces driving competition in the mobile phones market in Asia-Pacific, 2019
Figure 8: Drivers of buyer power in the mobile phones market in Asia-Pacific, 2019
Figure 9: Drivers of supplier power in the mobile phones market in Asia-Pacific, 2019
Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Asia-Pacific, 2019
Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Asia-Pacific, 2019
Figure 12: Drivers of degree of rivalry in the mobile phones market in Asia-Pacific, 2019

COMPANIES MENTIONED

Samsung Electronics Co Ltd.
Huawei Technologies Co Ltd